When StackAdapt, an AI-driven programmatic promoting platform, was provided an opportunity by HubSpot to appoint a options associate for his or her Accomplice Development Accelerator (PGA) program, Kuno Artistic got here to thoughts.
StackAdapt was already aware of us, having seen our paid media crew efficiently use their platform with healthcare and schooling sector purchasers. They finally chosen Kuno as their PGA program associate, and we couldn’t be extra grateful for the chance that adopted.
What unfolded is a superb instance of how construction, enablement and the fitting software program can gas significant collaboration between HubSpot’s high-performing options companions and top-tier app companions.
Constructing a Basis of Belief and Shared Objectives
The roots of success began with constructing an open relationship between Kuno and StackAdapt. It meant being susceptible, holding open communication and committing to one another’s progress.
Kuno VP of Development Methods Shaun Kanary put it in these phrases in a HubSpot webinar:
“I’m going to win typically. You’re going to win typically. We’re all going to win typically. The necessary factor is that we’re transferring and we’re striving collectively, understanding one another’s targets and having these in thoughts.”
From that basis, the 2 groups started growing a go-to-market technique and pinpointing a standard buyer profile. Utilizing instruments like Crossbeam to research shared CRM information, they discovered a pure intersection within the manufacturing house: a B2B industrial phase that helped StackAdapt increase into an space it hadn’t closely centered on earlier than.
Following every PGA session, Kuno and StackAdapt continued to satisfy recurrently, reviewing takeaways, making use of classes collectively and refining their shared targets.
The Accomplice Development Accelerator Partnership in Motion
The collaboration got here to life in a number of ways in which showcased the ability of aligned groups and shared intent:
1. Co-Hosted Webinar: “The Confirmed Path to Higher B2B Leads & Conversions”
Collectively, Kuno and StackAdapt co-hosted a webinar that includes business thought chief Robert Rose, “The Confirmed Path to Higher B2B Leads & Conversions.”
From begin to end, the occasion was a crew effort. Every group leaned into its strengths within the webinar planning course of, delivering a mix of inventive storytelling and technical know-how that spoke on to their shared ICP.
Partnering with an professional influencer who resonated with their target market, the groups drew practically 550 registrants. Much more spectacular, inside 24 hours of the webinar, Kuno and StackAdapt closed their first co-sell deal from the occasion.
In case you’re eager about checking it out, right here’s a hyperlink to the webinar recording.
2. Co-Sponsored Sales space at INBOUND: “The Programmatic Bakery”
Subsequent got here INBOUND 2025 in San Francisco, the place the groups co-sponsored a sales space with a playful and memorable theme: The Programmatic Bakery. The idea underscored how completely the partnership match: Kuno and StackAdapt, each individuals in HubSpot’s PGA program, coming collectively like milk and cookies.
Greater than 250 attendees lined up for a “cookie selfie” utilizing Kuno’s HubSpot-integrated Cookie Selfie Generator. AI turned every picture into the cookie of their alternative: chocolate chip for the strategist, sugar cookie for the inventive optimizer…and the record goes on. (Stickers served as a souvenir!)
Nurturing leads from INBOUND has been a joint play. After the occasion, Kuno and StackAdapt launched a retargeting advert marketing campaign. Attendees got the possibility to unlock a reduced programmatic media technique package deal by reserving a discovery name earlier than a set date, with one fortunate participant, Osborne Coinage, successful the total package deal.
And inside weeks, INBOUND leads changed into two closed offers, delivering a close to speedy return.
3. Talking Collectively To Develop the Affect Radius
One INBOUND spotlight was Accomplice Day, the place Kanary joined StackAdapt’s Amber Giannone and Tai Rattigan of Partnership Leaders for a panel dialogue on the worth of collaboration inside HubSpot’s PGA program. Collectively, they shared insights on how partnership-driven methods can amplify progress and innovation throughout the HubSpot ecosystem.
Extending the Partnership Into Gross sales Collaboration
Whereas nurturing leads from the sooner webinar, each groups stored constructing on their wins by means of hands-on collaboration and shared gross sales enablement.
Somewhat than merely passing alongside referrals, Kuno and StackAdapt started embedding one another straight into their gross sales cycles. Having a tech answer supplier like StackAdapt be a part of Kuno’s consumer calls to debate programmatic promoting — in flip, additionally having Kuno take part in StackAdapt’s gross sales discussions — added real-time experience and belief on either side.
Collectively, the cross-functional teamwork has influenced a $1M+ pipeline for StackAdapt, with lively alternatives nonetheless in play.
A Program That Reworked the Manner We Develop
Within the HubSpot webinar, Kanary described the PGA program as a “business-changing and life-changing expertise.” By way of it, he gained a brand new perspective on what app companions expertise and what it actually means to be within the trenches collectively.
What started as a short-term collaboration has advanced right into a long-term partnership the place everyone seems to be successful: deeper belief, shared experience and measurable income progress on all sides.
We’re happy with the outcomes this collaboration has generated and excited for the brand new alternatives it’s creating for our groups, our purchasers and the general HubSpot ecosystem.
