Each Saturday morning we share a few of our favourite B2B gross sales and advertising and marketing posts from across the net final week (so it’s contemporary!). We’ll miss a ton of nice stuff, so should you discovered one thing you assume is price sharing please tell us.
Optimizing the Handoff Between Advertising and marketing and Gross sales with Gabe Lullo by Greg Kihlström
This episode of B2B Agility explores why the standard MQL-based handoff between advertising and marketing and gross sales usually fails — and the way reframing lead qualification round a transparent ideal-client profile and data-driven alerts (somewhat than quantity) can get rid of friction, enhance pipeline high quality, and truly show advertising and marketing’s influence on income.
What’s Subsequent in B2B Advertising and marketing? 5 Stats You Have to Know by Eliza Giles
This text outlines 5 key B2B advertising and marketing tendencies to look at in 2026. From a resurgence of real-world “experiential” advertising and marketing and extra strategic, quality-driven content material, to renewed emphasis on account-based advertising and marketing (ABM), model constructing, and prioritizing buyer expertise (CX) as a differentiator.
The Science of Buyability: How Class Fame Drives Development in B2B by Jenni Baker
B2B development doesn’t simply come from demand technology or lead-gen. It comes from constructing “class fame.” In different phrases: firms that change into the plain, top-of-mind selection of their class win extra enterprise as a result of consumers default to trusted, acquainted manufacturers when making B2B selections.
B2B Advertising and marketing Technique: Knowledge-Pushed Lead Technology by KEO Advertising and marketing
B2B lead technology solely works when it’s rooted in information, not simply inventive campaigns or content material quantity. This publish outlines a technique that mixes ideal-customer profiling, predictive lead scoring, account-based segmentation, and multi-channel content material orchestration to reliably generate certified leads and speed up gross sales cycles.
12 B2B Advertising and marketing Developments and Predictions for 2026 by Daisy Shevlin
B2B advertising and marketing tendencies for 2026 argue that success will hinge on treating advertising and marketing as a precision, data-driven, and buyer-centric self-discipline: from utilizing advertisements as a “precision engine,” embracing AI-powered search and predictive personalization, to leaning into small in-person occasions, creator/influencer-style social content material, proof-driven content material, inbound-sales momentum, model demand, and video as a core asset.
Have an exquisite weekend and thanks for studying! In case you have B2B information sources you depend on we’d love to listen to about them. Please share them with us.
The publish B2B Reads: 2026 Developments & Predicitons, Science of Buyability, Knowledge-Pushed Lead Gen appeared first on Heinz Advertising and marketing.
