When you’ve got ever tried to know Apollo.io’s pricing, you already realize it shouldn’t be so simple as it seems.
You begin checking the plans and shortly discover that prospecting, outreach, and workflows are all priced in a different way.
Then the credit score utilization seems, and that’s the place issues change.
Some options are a part of the plan, some require credit, and several other can be found solely while you change to greater plans.
Bear in mind, Apollo.io works primarily on credit, even when the plans appear user-based.
Cellphone quantity reveals, enrichment, and different core actions eat credit, they usually go quicker with each day utilization.
So as an alternative of judging the value at face worth, you might want to see the place credit apply and the way utilization impacts price.
Right here is an Apollo.io pricing breakdown that helps you perceive what you pay for in utilization.
Apollo.io Pricing – TOC
Apollo.io Pricing – TOC
How A lot Does Apollo.io Value Yearly?
Apollo.io runs on a hybrid pricing mannequin. You pay a hard and fast subscription payment and get month-to-month credit that you just use for enrichment, analysis, and telephone reveals.
Your whole price is dependent upon how briskly these credit recover from. If you happen to select annual billing, you save as much as 20% and obtain the total yr’s credit score allowance upfront, which helps while you run bigger outreach cycles.
Here’s a fast have a look at Apollo.io’s pricing plans and what every plan provides.
Professional Tip: Use your credit earlier than your present annual or month-to-month plan expires, as credit in Apollo.io don’t roll over to the subsequent billing cycle.
Earlier than the rest, let’s perceive how credit are charged.
Credit score Consumption Breakdown
Right here’s how credit get used inside Apollo.io:
• Cellphone quantity reveal prices 8 credit every time
• Verified e mail entry requires 1 credit score
• AI analysis evaluation consumes 1 credit score per run
• Knowledge enrichment ranges between 1–8 credit relying on depth
Apollo.io Pricing Plans Breakdown
Here’s a extra detailed have a look at every pricing plan provided by Apollo.io, together with its options and limitations:
1. Free Plan
Are you simply seeking to strive what Apollo.io has to supply?
With its free plan, you may entry Apollo.io’s huge contact database.
This lets you check main functionalities utilizing its options and even establish round 1,200 e mail prospects per thirty days.
Let’s discover how you need to use Apollo’s free plan to your benefit:
Options Offered
- Grants 1,200 credit/consumer per yr (granted month-to-month)
- Entry to their database of over 210M+ contacts
- Consists of their lead administration providers
- Host as much as six assembly occasions per consumer
- Document requires as much as 150 minutes
- Entry to their AI assistant and AI Analysis
- Helps two lively sequences and 1 Intent Matter
- Each day e mail sending for as much as 250 emails
Limitations
Listed below are the three main restrictions that I discovered within the Free plan:
- Solely 100 credit per thirty days. This limits your entry to Apollo.io’s options and would require you to improve to a premium subscription.
- Lack of superior filtering leads to inaccurate goal monitoring and knowledge analytics.
- Your means to focus on the suitable firms will probably be very restricted, as just one intent matter restricts the variety of prospects you will discover for a selected curiosity.
- The plan has minimal allowances for fundamental functionalities reminiscent of name recording and knowledge enrichment.
Whereas I perceive this plan is for testing, even fundamental outreach planning will shortly exhaust your credit.
Who Ought to Select This Plan?
In my view, solely particular person customers who’re simply starting their outreach efforts ought to go for Apollo’s free plan.
It is a good choice to discover Apollo’s large contact database with out consuming into your funds.
2. Primary Plan
That is Apollo’s entry-level plan, priced at $49 per consumer per thirty days with annual billing.
It provides greater credit score limits and permits entry to raised outreach options. You additionally get full entry to automated sequencing to assist together with your each day workflow.
Furthermore, higher knowledge enrichment and AI capabilities may also help you discover your required prospects extra simply and precisely.
Options Offered
Along with the options listed within the free plan, you get:
- As much as 30,000 credit/yr per consumer, granted upfront.
- Native CRM integrations with platforms like HubSpot, Salesforce, and extra
- As much as 2 automated workflows.
- Limitless sequencing to run as many e mail campaigns as you need
- Superior filters to assist together with your prospecting
- Waterfall and Job Change Enrichment
- 3 Inbound Routers and 6 Intent Matters
- AI lead scoring with superior filters and particulars
Limitations
Whereas Apollo’s fundamental plan is nice, I discovered these main restrictions:
- No built-in dialer, eradicating the flexibility to name your prospects straight inside Apollo.
- With solely 2.5k credit/mo, you’ll shortly run out of lively customers and entry to fundamental options.
- Even fundamental options have limitations. For instance, you may schedule solely six conferences per thirty days.
- No entry to core options like Customized Permission Profiles and Billing Supervisor Profiles.
Who Ought to Select This Plan?
This plan is barely fitted to particular person customers or small groups seeking to start their outreach journey. The restricted quantity of credit can create month-to-month bottlenecks for giant gross sales groups.
In case your outreach is basically depending on emails and you’re in search of an expansive contact database, that is the plan for you.
3. Skilled Plan
That is Apollo’s hottest paid tier because it consists of almost all superior options supplied by Apollo.io.
It consists of superior AI talents with automated state of affairs testing. Increased credit score and name limits additionally enable considerably stronger outbound efforts.
However it’s also one of the vital costly plans in its section. It prices $79 per consumer per thirty days with annual billing.
So, what do you get on your cash?
Options Offered
Alongside the entire options included within the fundamental plan, you’re going to get:
- 48,000 credit/yr per consumer granted upfront (4,000 credit month-to-month)
- Limitless automated workflows, inbound routers, and assembly occasions
- AI name insights and A/B Examined Sequencing
- Limitless Gmail and Outlook Mailboxes
- 8 Intent subjects and superior filters
- Name Recording for as much as 4000 minutes
Limitations
Seems like the proper plan on your outreach, proper? However even Apollo’s skilled plan suffers from important limitations.
These embody:
- The built-in dialer solely works for US and Canadian telephone numbers. Worldwide calling shouldn’t be supported, limiting your outbound efforts.
- For top-volume prospecting, 4,000 credit per thirty days are nonetheless not sufficient. That is primarily because of Apollo.io’s excessive credit-to-lead pricing.
Instance: Suppose you utilize solely the skilled plan to amass telephone contacts. Since Apollo expenses eight credit per quantity, you may solely get 1000 telephone numbers per thirty days. - No superior safety configurations like IP Whitelisting or Login controls are supported below this plan.
- Doesn’t embody enterprise-level options like Single Signal-On (SSO), entry to private LLM API Keys, and customized permission profiles.
- Nonetheless no help for Billing and Seat Supervisor profiles.
Who Ought to Select This Plan?
It is a good plan for US gross sales groups and SDR managers who want a unified platform for his or her outreach.
They’ll get e mail, telephone, and automation all below a single workflow with nice CRM integrations. Simply ensure you hold observe of the credit your crew is utilizing; they’ll run out shortly!
4. Organisation Plan
That is Apollo.io’s enterprise providing for giant companies and companies. It consists of all the characteristic set, together with enterprise-level safety choices like SSO and IP Whitelisting.
With the best credit score limits and have help, this plan supplies essentially the most unrestricted utilization of Apollo.io doable with out add-ons.
It’s also the one plan that provides worldwide VoIP dialing.
However to entry this plan, you want a minimum of three paying customers in your crew. This may price you $119 per consumer per thirty days when billed yearly.
Allow us to test what options you’re going to get for such a excessive worth level:
Options Offered
Alongside the host of options included within the Skilled plan, your crew will get:
- As much as 72,000 credit yearly
- Customisable stories and dashboards
- Superior safety configurations and Single Signal-On (SSO)
- Worldwide Dialer that helps VoIP calling (restricted minutes and nations)
- 12 Intent Matters for higher focusing on
- Identification of Web site Guests (as much as 100 firms per thirty days)
- Actual-time Kind Enrichment for enhanced consumer expertise
- Possibility to make use of your individual LLM API key
- Devoted Buyer Assist for straightforward help
- Name Recording of as much as 8,000 minutes
Limitations
Regardless that that is Apollo’s most premium providing, it nonetheless suffers from some limitations.
- The 3-user minimal limitation makes the efficient prices very excessive. You will have to pay a minimum of $4,284 yearly (price of three customers) simply to entry the plan’s options!
- Even at this premium worth, your crew’s exercise is restricted to simply 6,000 credit/mo per consumer.
Who Ought to Select This Plan?
This plan is a wonderful selection for large-scale enterprises in search of strict safety necessities and international calling amenities.
It additionally helps customized reporting and superior integrations that mix Apollo into your organization’s day-to-day operations.
Apollo.io Add-Ons and Further Prices
Paying for the annual subscription is barely step one. You’ll nonetheless find yourself paying additional for add-ons and necessary options that you just depend on each day.
1. Dialer Minute Packs
The built-in dialer provided by Apollo shouldn’t be limitless. You’ll pay for the “dialer minutes” that you just eat utilizing this software.
From my dialog with Apollo’s buyer help, I discovered that your dialing minutes are tied to your plan pricing.
Here’s a breakdown of what number of dialing minutes are included together with your plan.
Which means even after you pay $119/mo for Apollo’s highest premium plan, you’ll solely get 357 minutes of worldwide calling. Any further calls will want you to purchase further credit or improve your plan (in case you are on a lower-tier plan).
2. Inbound Add On
To additional scale your lead technology, you have to to buy a separate $149/mo add-on on your crew. This may allow greater limits and extra options like.
3. Extra Credit score Pricing
As mentioned earlier than, almost all of Apollo.io’s base options use credit. Whenever you run out of credit on your paid plan, right here is how a lot it’ll price to purchase further credit.
Is Apollo Well worth the Worth?
After including up the price of add-ons on prime of the paid subscriptions, Apollo.io appears very costly.
Only a fundamental 3-person crew on their skilled plan ($79/mo) with an Inbound add-on ($119) can price you upwards of $386 per thirty days!
So, is it well worth the worth? Let’s test it out.
Execs
- Unified platform with 210M+ contacts, built-in sequencing, and strong CRM integrations
- AI options reminiscent of automated writing, name evaluation, and analysis enhance productiveness
- Can help inbound and outbound methods when used with related add-ons
Cons
- Pricing is unpredictable because of per-user seats and credit-based utilization
- Low credit score allowances on mid-tier plans restrict prospecting quantity
- Widespread options reminiscent of worldwide dialing require the best tier plan
- No credit score rollover will increase prices throughout giant outreach cycles
- Even with built-in dialer, name expenses apply; worldwide calling solely at top-tier pricing
Verdict
Apollo.io can justify its worth when a longtime US crew wants AI-supported outreach.
But when your pipeline spans totally different nations or areas, it’ll price extra and really feel restrictive.
Apollo.io Pricing In comparison with Rivals
Right here is how Apollo.io compares to different market leaders in its section.
1. Apollo.io vs Saleshandy
Saleshandy has one of many easiest pricing fashions available in the market. With flat-rate pricing that begins at simply $25/consumer/month, it’s lower than half the value of Apollo.io’s fundamental plan.
It consists of limitless e mail sending, warming, and sequences. Saleshandy additionally has AI options, reminiscent of AI Sequence Copilot, AI Variants, AI Prospect Enrichment, and AI Lead Search, that will help you in your outreach.
Furthermore, Saleshandy helps Webhooks and API for simpler entry to exterior apps. It additionally provides superior capabilities like Inbox Placement Exams to test the place precisely your emails are touchdown within the receiver’s inbox.
One of the best benefit? Saleshandy’s mid and premium tiers enable a vast variety of crew members to hitch the identical plan!
Learn the full evaluate of Saleshandy right here.
2. Apollo.io vs Immediately
Immediately primarily focuses on e mail deliverability and helps limitless sending. Beginning at round $30/month, it provides dependable e mail outreach and lots of superior outbound options.
Whereas Apollo has a a lot bigger database, it’s restricted by its credit-based pricing. Additionally, for high-volume e mail outreach, Immediately is way extra versatile.
Verify this evaluate of Immediately to know the pliability for launching your chilly e mail campaigns.
3. Apollo.io vs Lemlist
Lemlist’s entry-level plan is a bit more costly than Apollo’s at $55 per consumer per thirty days. However whereas each instruments use credit score techniques, Lemlist has a unique strategy in direction of outreach.
It focuses on multi-channel campaigns that present personalised chilly emailing throughout e mail, LinkedIn, and calls.
In my utilization of each instruments, I’ve discovered that Apollo has a stronger database and lead intelligence.
However relating to offering personalised outreach throughout platforms, Lemlist takes the lead.
Do you wish to perceive the platform intimately? Verify this evaluate on Lemlist to have full readability.
Why Saleshandy is a Higher Various to Apollo.io
Via this weblog, I walked you thru Apollo.io’s pricing, how the credit work, and what really drives the price up while you begin utilizing it each day.
So the query is easy: do you have to pay $49 to $119 per consumer each month? Apollo.io offers you automation, enrichment, calling, and intent alerts.
However as soon as the credit begin working out, the price begins to rise by add-ons, additional credit score packs, and better plan upgrades.
This turns into robust for groups that ship excessive volumes or run outreach in a number of areas.
You don’t must cope with that. There are platforms that allow you to scale with out charging additional every time your utilization grows.
Saleshandy offers you deliverability help, AI assist for sequences, crew entry, and regular sending quantity with out tying the whole lot to credit.
Join Saleshandy, strive your emails, test inbox placement, and see how your outreach runs each day.
You’ll discover extra management, less complicated planning, and fewer wasted funds as you develop.
FAQs About Apollo.io Pricing
1. Does Apollo.io supply a free plan?
Sure, Apollo.io provides a free plan that gives 1,200 credit per yr. It offers entry to fundamental prospecting options and restricted utilization of their contact database.
2. Are the credit included in all annual plans?
In fact! Every annual plan provided by Apollo.io features a set quantity of credit. This ranges from 1,200 of their free plan, all the best way as much as 72,000 credit of their Organisation plan.
3. How does Apollo.io invoice customers yearly?
Apollo.io expenses its plans on a per-user foundation. Every consumer wants their very own entry and has a separate credit score allowance.
4. Are you able to carry credit to the subsequent cycle?
No, Apollo.io doesn’t let credit roll over to the subsequent billing cycle.
5. Does Apollo.io embody knowledge enrichment in each plan?
Sure, the software consists of fundamental enrichment options with each plan. However the utilization is restricted to the quantity of credit included with the respective plan.
6. What’s the greatest different to Apollo.io in 2025?
Saleshandy is the main different to Apollo.io, with clear pricing that doesn’t depend on credit for core outreach actions.
