Startup identify: Planet Good
Web site: https://www.planetsmart.co/
Inform Us About Planet Good
Planet Good is a London-based deep tech startup creating smarter biomaterials for a greater planet. Our flagship innovation, PlanetSorb, is the world’s first naturally biodegradable superabsorbent polymer with superior efficiency, designed to interchange fossil-based plastics in hygiene, agriculture, packaging and mining waste merchandise. Planet Good was based by Dr Gerald Marin and Maurice Rüttimann, and the corporate’s mission is to remove microplastics from on a regular basis life and show that sustainable design may outperform the established order.
Why Do You Assume the Deep Tech and the Biomaterials Sector Particularly Wanted a Breakthrough Like Planet Good?
The hygiene sector has been sitting on an enormous, largely invisible downside – the fossil-based plastics hidden inside merchandise like nappies and pads don’t break down and shed microplastics into the atmosphere. With tons of of hundreds of those merchandise thrown away each minute worldwide, and hygiene waste now recognised as one of many planet’s largest hidden sources of microplastic air pollution, the previous supplies have turn out to be not possible to justify.
On the identical time, regulators and customers are each demanding change. The EU’s ban on deliberately added microplastics and rising strain on wooden pulp provide imply that legacy supplies have gotten riskier and dearer, but till now there hasn’t been a biodegradable different that may match the efficiency or price of standard superabsorbent polymers. The sector wanted an innovation like PlanetSorb as a result of it lastly gives a scalable, high-performance, cost-competitive materials that eliminates microplastics with out asking mother and father, manufacturers, or producers to compromise.
How Has Planet Good Grown In 2025?
Planet Good made a decisive leap from a research-driven venture into a completely launched biomaterials firm. After two years of scientific improvement, the group secured $1 million in pre-seed funding from Basic Inception, Vertical Enterprise Companions, Innovate UK and the Undaunted Accelerator. This spherical enabled the corporate to formally launch PlanetSorb, develop its R&D operations in White Metropolis, and start business trials with main international hygiene producers.
The group itself has additionally grown, bringing collectively polymer chemists and business veterans from organisations like BASF and P&G Ventures. On the business facet, Planet Good has gained actual market traction – it secured 4 letters of intent from main hygiene producers and two buy orders from European manufacturers, supported by impartial testing confirming that PlanetSorb meets or exceeds business requirements.
Altogether, 2025 marked the 12 months Planet Good moved from breakthrough science to a commercially validated, fast-scaling startup making ready for its subsequent section of producing and international partnerships.
What Does Planet Good Have In Story for 2026?
In 2026, Planet Good plans to maneuver past lab-scale manufacturing and start increasing its manufacturing capability, laying the groundwork to achieve one kilotonne of annual output – equal to round 45 million nappies’ value of PlanetSorb.
The corporate may also deepen its business partnerships and advance trials with international hygiene producers to deliver PlanetSorb into mainstream merchandise. On the identical time, the group will proceed creating new purposes for its biodegradable absorbents throughout agriculture, wound care, packaging and mining waste administration.
For any questions, feedback or options, please contact us immediately.
