SCOR, the interactive sports activities ecosystem developed by Candy, has unveiled a novel partnership with Edison Chen, the founding father of streetwear label CLOT. The collaboration debuts with “The 888 Continuum,” a four-month onchain marketing campaign that blends skill-based gaming with unique bodily and digital rewards.
The initiative developed by SCOR and Edison Chen is nothing if not modern. Whereas property of all types have been given the tokenization remedy this 12 months, merging streetwear subculture with blockchain-based gaming infra seems to be a primary.
Block Occasion on the Blockchain
The 888 Continuum capabilities as a digital treasure hunt that’s hosted on SCOR’s Web3 sports activities platform. Fairly than plumping for a conventional retail launch or randomized raffle system, that are the go-to strategies for high-demand sneaker releases, the marketing campaign requires members to interact in a multi-phase quest.
The expertise is designed as a progressive storyline by which gamers should take part in mini-games and full particular missions to unlock clues. As customers advance by way of the marketing campaign’s four-month timeline, they achieve entry to more and more tiered rewards. These embrace unique bodily gear similar to limited-run CLOT sneakers and attire from Edison Chen’s private archive.
On the digital facet, in the meantime, there are uncommon SCOR digital collectibles and in-game superpowers to amass. Throw within the prospect of $SCOR token airdrops for high performers who preserve a powerful exercise streak and there’s a lotta incentives to tempt digital collectors.
Accumulating for Digital Natives
“I’ve at all times been drawn to the vitality round sports activities,” explains Edison Chen, “the tradition, the amassing, the fixed development. Seeing what SCOR is constructing for actual followers throughout actual video games with actual rewards made good sense to me.” He additionally enthuses in regards to the onchain marketing campaign offering a vibe “that feels contemporary, playful, and genuine.”
The partnership between SCOR and the CLOT founder is noteworthy for various causes, not least in highlighting a shift in how life-style manufacturers and sports activities platforms at the moment are approaching fan engagement. Within the early 2020s, digital collectibles have been largely static property that took the type of pictures or tokens held in a pockets. Because the nice NFT craze of 2022, nevertheless, the market has pivoted towards larger utility and gamification.
In requiring skill-based gameplay to unlock bodily merchandise, SCOR is using a mannequin that rewards lively group members somewhat than speculators or automated bots. That is good for showcasing Web3 innovation, however it’s much more useful to hardcore sneaker collectors, fixing a number of of their bugbears in a single fell swoop.
The collaboration means that there are synergies between digital collectibles and hybrid bodily drops, significantly throughout the sneaker and streetwear panorama, which have nonetheless to be totally found. Manufacturers have admittedly used blockchain for some time now to authenticate limited-edition items and create gamified launch cycles. However for SCOR, embedding these mechanics right into a sports-focused atmosphere is a neat approach to broaden its ecosystem past gameplay whereas providing followers new types of possession and interplay.
If it catches on, anticipate the Edison Chen marketing campaign to outline the form of amassing to come back whereas additional blurring the strains between bodily and digital.
