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I’ve stated it for a decade — Hyundai and Kia develop nice electrical automobiles, however they don’t attempt arduous sufficient to supply them at excessive volumes and market them aggressively. I’m by removed from the one one saying this. Going again to the Kia Soul EV and Hyundai Ioniq (which got here in BEV, PHEV, and traditional hybrid variants), EV followers in Europe and the US have been impressed with Hyundai and Kia’s EV growth, effectivity, and specs, however upset by their obvious lack of curiosity in promoting these at very excessive volumes.
Alternatively, Chinese language EV corporations have aggressively jacked up manufacturing volumes, reduce prices, and elevated gross sales. I lately famous that BYD’s gross sales have been up 207% in October. XPENG, Zeekr, Leapmotor, and others are rising their gross sales too.
However right here’s the shocker: Chinese language automakers offered extra automobiles than South Korean automakers in Western Europe (together with the UK) in September. Wow. I didn’t see that coming. I do know Hyundai and Kia don’t have almost the presence in Europe that they do within the US, however nonetheless….
If solely Hyundai and Kia had put as a lot effort into promoting electrical automobiles as BYD and different Chinese language automakers have.
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