If selecting the best outreach instrument already feels complicated… wait till you have a look at Snov.io’s pricing
Most groups suppose they’re paying for “all-in-one outreach”.
Till your credit score begins working out and your outreach hits a wall on account of warm-up limits and costly scaling.
And that’s the problem: Snov.io offers you numerous… however provided that you understand precisely what you’re paying for.
Starter, Professional, or Customized Extremely? Every plan appears good on paper, however its precise worth relies upon completely on what number of emails you’ll be able to actually ship and the way quickly your credit run out.
So let’s break down the credit, outbound limits, and deliverability of every plan.
As a result of whenever you truly see how Snov.io buildings its pricing in 2025, you’ll immediately know whether or not it’s well worth the worth.
Let’s dive in and decode the whole lot about Snov.io’s pricing construction.
Snov.io Pricing – TOC
Snov.io Pricing – TOC
How A lot Does Snov.io Value Yearly?
Snov.io makes use of a tier-based pricing system, which suggests your utilization is restricted to the month-to-month credit included with every plan. Furthermore, additionally, you will face limits in your warmup and recipients.
On decrease plans, this could maintain you again as your outreach grows and power you to improve to a costlier plan.
However Snov.io does supply some options you can entry with out these restrictions.
The variety of campaigns you’ll be able to arrange and the e-mail accounts you’ll be able to join are limitless.
To assist in your understanding of what every plan consists of in Snov.io, here’s a fast breakdown of their annual pricing, credit, and primary options.
| Plan Title | Credit Included | Annual Month-to-month Worth Equal | Splendid For | Key Options |
|---|---|---|---|---|
| Trial (Free) | 50 credit/mo (renews each 30 days) | $0 | Freshmen testing the platform | • Electronic mail & Prospect Finder • Electronic mail Verifier • Deliverability Verify for testing sender fame • Gross sales CRM to create pipelines and handle offers |
| Starter | 1,000 credit | $29.25/mo yearly | Small groups testing outreach | • Limitless electronic mail sending and campaigns • 3 mailbox warm-ups • Multichannel outreach • Electronic mail verification • Fundamental CRM • Deliverability checks |
| Professional | Professional (S): 5,000 Professional (M): 20,000 Professional (L): 50,000 Professional (Extremely): 100,000 |
Professional (S): $74.25/mo Professional (M): $141.75/mo Professional (L): $276/mo Professional (Extremely): $553.50/mo |
Gross sales groups that require versatile scaling as they develop their outreach efforts | • Limitless group seats, • Limitless warm-ups • Superior personalization • A/B testing • Reply sentiment evaluation • Premium warm-up pool |
| Extremely | 200,000+ credit | Customized Pricing | Enterprises managing a big quantity | • Unused credit score rollover • Limitless storage, • Bulk mailbox administration, • High-priority help • Devoted implementation supervisor |
Be aware: The Professional S, Professional M, and Professional L plans are sub-tiers of their primary “Professional” plan.
Snov.io Pricing Plans Breakdown
Let’s dive into the small print of every pricing plan supplied by the instrument:
1. Free Trial
Regardless that Snov.io doesn’t promote it within the prime row of their pricing web page, the instrument has a everlasting free plan.
Known as their “Trial” plan, it’s designed for customers who’re simply seeking to check the instrument’s base functionalities.
With 50 Credit/mo and a handful of outbound options, you need to use Snov.io’s free trial to discover primary workflows.
One of the best half? You don’t require a bank card whereas signing up.
Options Offered
- Contact 100 leads each month with limitless follow-ups inside every sequence
- Add one electronic mail account for warm-up, with 450 warm-up emails that won’t renew month-to-month
- Full platform entry, together with their lead finder, verifier, and Unibox
- Entry to their built-in Gross sales CRM for assigning and managing duties
Limitations
- A really low credit score restrict that can get exhausted very quickly
- Restrict of 100 recipients/month that can limit your outreach quantity
- No credit score rollover to the following month
- Mailbox warmup (1 mailbox, 450 emails) doesn’t renew month-to-month
- Excludes primary options like bulk looking out, LinkedIn Automation, and group seats
Who Ought to Select This Plan?
I can suggest this plan solely to particular person customers and newbies who desire a free preview of Snov.io’s interface and performance.
With its restricted credit and options, this plan just isn’t appropriate for any lively gross sales outreach.
2. Starter Plan
At $29.25/mo, that is Snov.io’s entry-level plan that gives primary entry to a restricted set of options. You solely get 1,000 credit monthly, making it troublesome to scale your prospecting.
This plan may fit for newbies who intention to check their outreach and not using a massive price range.
However it’s restricted characteristic entry and limits on credit, recipients, and warmup will power you to improve when you begin increasing.
Options Offered
- Skill to contact as much as 5,000 leads monthly
- Warmup 1 mailbox with 15 messages daily (450 messages/month)
- Limitless entry to campaigns and electronic mail accounts
- Search and confirm as much as 1,000 emails (utilizing Chrome extension or API)
- Limitless exports and storage of prospects
- 2-way integrations with Hubspot and Pipedrive
Limitations
- The 5,000 recipient month-to-month cap will considerably restrict your outreach
- Restricted sending quantity, with just one warm-up mailbox and a low day by day message restrict of 15/day
- Electronic mail discovering and prospecting shall be restricted due to the restricted credit score restrict of $1,000/mo
- No entry to superior options like A/B Testing or marketing campaign controls
- No unified CRM performance for easy gross sales administration
- No teamwork capabilities, like credit score or recipient sharing
Who Ought to Select This Plan?
This plan is sensible for a really small gross sales group or solopreneur seeking to arrange a low-volume gross sales marketing campaign.
Snov.io’s starter plan solely is sensible for solopreneurs and really small groups. Most customers will shortly outgrow this plan as soon as they attain their month-to-month outreach limits.
When you want constant lead era, you’ll both require a separate instrument or the next plan in your outbound efforts.
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3. Professional Plans
That is Snov.io’s hottest pricing plan. It’s designed for groups that require a gentle and dependable supply of lead era.
The bottom Professional (S) plan begins at $74.25/mo and provides you 5,000 credit and 25,000 recipients. To get extra credit, you’ll need the next Professional tier.
Most options keep the identical throughout all Professional plans in Snov.io. The primary distinction between these plans is the variety of credit and recipients you’ll obtain every month.
In comparison with the Starter plan, the Professional tier unlocks performance similar to A/B testing and marketing campaign controls. It additionally provides group collaboration options like shared credit and superior group stats.
Let’s check out the month-to-month credit you’ll obtain with every Professional tier in Snov.io.
| Plan Tier | Month-to-month Value (Annual Billing) | Credit Included/Month | Marketing campaign Recipients/Month |
|---|---|---|---|
| Professional S | $74.25 | 5,000 | 25,000 |
| Professional M | $141.75 | 20,000 | 50,000 |
| Professional L | $276 | 50,000 | 100,000 |
| Professional Extremely | $553.50 | 100,000 | 200,000 |
Options Offered
- 5k to 100k credit offered, relying on the Professional plan you select
- Limitless mailbox warmups with elevated messages each day
- Limitless month-to-month emails, campaigns, and electronic mail sender accounts
- Superior Crew Administration Instruments, like shared knowledge exports and group statistics
- Limitless group seats for straightforward characteristic and credit score sharing
- Entry to Bulk Electronic mail Search with API (restricted to your credit score allowance)
- Devoted 24-hour help with a private supervisor in your queries
Limitations
- Snov.io’s LinkedIn Automation characteristic remains to be not included in any of the Professional plans, and shall be charged further at $62/mo per slot.
- The Professional (S) plan doesn’t embody help for AI sentiment evaluation in your electronic mail campaigns, limiting your lead focusing on.
- The Professional (Extremely) plan may be very costly at $553.50 and nonetheless lacks enterprise options like superior safety measures.
- Regardless of the upper prices of the Professional plans, prospecting options like discovering and verifying leads are nonetheless depending on credit score utilization.
- Marketing campaign recipients are restricted to every plan and would require a major worth bounce to improve.
Who Ought to Select These Plans
For medium or massive gross sales groups, selecting between the 4 Professional plans supplied by Snov.io can show useful.
It permits your group to pay primarily based on month-to-month credit score utilization with out paying for unused limits.
Most options stay the identical throughout all Professional plans, so outreach just isn’t restricted past utilization caps.
4. Customized Extremely Plan
That is Snov.io’s customized providing for enterprises seeking to transfer past the 200k credit score and 400k recipient limits of the Professional (Extremely) plan.
It has the identical characteristic set because the Professional (Extremely) plan, however has customisable limits and pricing primarily based in your actual wants.
It gives the entire options offered by Snov.io alongside limitless entry to devoted help out of your implementation supervisor.
Snov.io Pricing Add-Ons or Hidden Prices
The primary price driver of Snov.io is undoubtedly its credit score and recipient limits. These will power you to improve your plan in the long term, as you run out of your credit whereas accessing the instrument’s options.
Nevertheless, there’s one important add-on accessible for groups that wish to automate their LinkedIn outreach.
LinkedIn Automation Add-on
This add-on gives you or your group with the power to run automated outreach campaigns by way of LinkedIn.
It integrates options similar to profile views, messages, and connection requests right into a single unified dashboard.
It will show you how to immensely in doing electronic mail sequencing utilizing a number of channels.
LinkedIn Automation Slot
- Month-to-month price on month-to-month billing: $69 per slot
- Month-to-month price on annual billing: $62 per slot
- Used to automate actions for one LinkedIn profile
- Features a devoted proxy, secure motion limits, warm-up mode, and account rotation
Key Issues:
- You could have an lively subscription to the Starter, Professional, or Customized Extremely plan to buy this add-on. Free Trial customers can not entry this characteristic.
- Renewing your Snov.io subscription mechanically renews the billing cycle of your LinkedIn add-on.
- You pay for a “slot”, not for a LinkedIn account. This lets you change your linked LinkedIn account as much as 3 occasions monthly for added flexibility in your automation.
- This add-on gives a free trial of as much as 7 days to permit new customers on a paid plan to check these automation options.
- When you require working automation from a number of LinkedIn accounts on the similar time, you’ll have to buy extra slots. Each extra slot will incur one other cost of $62/mo.
Instance State of affairs:
A group on the Professional M plan ($141.75/month) requires LinkedIn outreach by way of Snov.io. They buy one LinkedIn Automation slot ($62/month) for this objective.
Now their month-to-month price has elevated by 44%, going from round $142 to $204.
Is Snov.io Well worth the Worth?
Let’s have a look at the Execs and Cons of Snov.io so you’ll be able to resolve if it’s price your cash.
Execs ✅
- A number of Pricing Tiers: Freedom to decide on a plan that matches your actual credit score utilization and have necessities.
- All-in-One Platform: Gives entry to electronic mail discovering, warm-up, verification, and sending in a single unified instrument.
- Limitless Campaigns and Accounts: Even the lower-tier plans supplied by the instrument have unrestricted entry to sequences and sender accounts.
- Superior Heat-up options: Larger-tier plans supply limitless mailboxes and beneficiant warm-up message limits.
Cons❌
- Quantity Restrictions: Your outreach progress is restricted by your plan’s “marketing campaign recipient” limits, thus making scaling costly.
- Forecasting Points: Since you need to monitor each credit and recipient limits, budgeting your outreach will grow to be complicated.
- Fast Credit score Exhaustion: Since credit are restricted and required for all prospecting options, aggressive lead era will quickly deplete them.
- No Limitless Plan: Even the most costly Extremely plans have month-to-month limits, forcing you to barter with the instrument for a customized contract.
Verdict Based mostly on Utilization
The primary factor I realized from utilizing Snov.io is that the whole lot comes right down to how properly you’ll be able to predict your month-to-month credit score necessities.
Realizing what number of emails you’ll ship every month will show you how to select the Professional plan that most closely fits your wants.
However most outreach groups don’t work that approach. Campaigns and targets can shift each week, and lead necessities can change out of the blue.
Pulling these leads can burn by way of your credit a lot sooner than you anticipated when selecting your plan.
Thus, Snov.io solely works in observe in case your outbound campaigns are simply predictable and are pre-planned earlier than the month even begins.
Snov.io Pricing In comparison with Opponents
1. Snov.io vs Saleshandy
With simple-to-understand per-user subscription pricing, Saleshandy solely prices $25/consumer/month.
Even at this starter plan, you continue to get limitless electronic mail sending and warm-up with simpler scalability choices than Snov.io.
Here’s what you may get with Saleshandy:
- Clear, predictable prices with none hidden charges.
- No month-to-month limits on recipients or electronic mail warm-up.
- Built-in lead finder with AI options for writing.
- A strong LinkedIn lead-finding extension is included in paid plans.
Learn the full assessment of Saleshandy right here.
2. Snov.io vs Apollo.io
Apollo is a lead-generation instrument identified for its dependable database. Its base pricing plan begins at $49/mo/consumer.
Since Apollo.io additionally depends closely on credit to entry its options, it faces the identical scalability points as Snov.io.
As compared, Snov.io has higher warm-up options and simpler electronic mail automation setup to supply deeper knowledge prospecting.
Here’s what you may get in Apollo:
- A large B2B database with over 275 million contacts.
- A unified platform that features electronic mail, cellphone, knowledge enrichment, and CRM integration.
- A built-in US dialer for making calls instantly from the platform.
Is that this price your funding? Verify this assessment on Apollo.io.
3. Snov.io vs Lemlist
Lemist paid plans begin at $55/mo/consumer, which is significantly costlier than Snov.io’s starter plan pricing.
The instrument’s main focus is to supply personalised electronic mail outreach by way of a number of channels (electronic mail, LinkedIn, calls).
This additional will increase your possibilities of changing your leads.
Here’s what you may get with Lemlist:
- Personalised multichannel outreach throughout electronic mail and LinkedIn.
- A singular concentrate on participating chilly electronic mail campaigns with human-like content material.
- Deep sequence integration with chilly calling and WhatsApp capabilities.
Do you wish to perceive the platform? Verify this assessment on Lemlist to have full readability.
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Why Saleshandy is a Higher Different to Snov.io
When you require a instrument that lets you scale your outreach with out continuously worrying about reaching your month-to-month limits, Saleshandy is your very best alternative. It provides the next benefits over Snov.io:
- No Recipient Caps: Permits you to ship emails primarily based in your wants, not on set limits.
- Clear Pricing: Simply 4 simple pricing plans permit simpler understanding and scalability.
- Included LinkedIn Outreach: Features a dependable LinkedIn Lead Finder with each pricing plan.
- Unified Heat-up & Sending: Higher electronic mail deliverability with larger high quality insights and inbox testing.
- Constructed for Scalability: Sturdy pricing mannequin designed to help rising lead volumes with out forcing plan upgrades.
Saleshandy is a growth-focused chilly electronic mail instrument that helps you scale your outbound pipeline.
Give it a strive, you gained’t remorse it.
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FAQs About Snov.io Pricing
1. Is there a free plan?
Sure, Snov.io has a restricted Trial plan that provides 50 electronic mail finder credit and primary entry to their platform. The credit refresh each month.
2. Do unused credit roll over?
Completely! Snov.io provides credit score rollover to the following billing cycle for all premium plans. Simply ensure to maintain your ‘auto-renewal mode’ enabled within the billing choices.
3. Does Snov.io cost per consumer?
The instrument’s pricing is principally primarily based on characteristic tiers and the quantity of credit you get on a month-to-month foundation. There are group seat allowances included with each plan tier.
4. Does Snov.io restrict mailbox warmup?
Sure, limits exist for Snov.io’s base plan. The Starter plan solely permits one mailbox warmup, whereas the Professional plans and above help limitless mailboxes with various day by day message limits.
5. Can electronic mail verification be limitless?
No, your electronic mail verification is restricted by your plan. It will depend on the quantity of credit which can be allotted in your particular pricing plan.
6. Which plan is greatest for scaling chilly electronic mail groups?
The Professional S plan is a good entry level for scaling chilly electronic mail groups. It provides 25,000 month-to-month recipients with 5,000 credit. Nevertheless, scaling past these limits will power you to improve to a costlier pricing choice.
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