Half 1 of our four-part collection exploring how AI search is reworking visibility, search engine optimization, and digital technique – and what CEOs must do now to remain aggressive.
| Govt Takeaways |
| Declining internet site visitors isn’t random – it’s a symptom of fixing search conduct. AI search is already impacting over 25% of consumer journeys – and rising quick For those who’re not being cited, you’re lacking opportunities-period. |
In case your web site site visitors has taken a success previously yr – you’re not alone. Throughout industries, CEOs are reporting a gradual erosion in web site site visitors and leads. What’s modified? Not your product. Not your worth proposition. What’s modified is the knowledge that patrons can entry with out the necessity to go to web sites.
Welcome to the period of AI Search.
The Evolution of Search
AI-powered engines like ChatGPT, Perplexity, Claude, and Gemini now deal with tens of millions of knowledge queries every day. Presently 4–6% of search site visitors flows immediately by way of these instruments. A serious shift has additionally begun inside Google and Bing, the place 20–35% of outcomes now embody AI-generated overviews. Mix these two forces, and 24% – 41% of search conduct is now being reshaped by generative AI.
In case your model isn’t being cited in these AI overviews and searches—or worse, if a competitor’s model is—you’re at a definite drawback with AI Search customers.
What That Means for Your Enterprise
It’s not nearly site visitors anymore. It’s additionally about visibility in AI outcomes.
AI doesn’t simply index — it summarizes, interprets, and recommends. Your model’s presence in AI-generated outcomes relies on whether or not your content material is structured, cited, and positively mentioned throughout the net. In different phrases, search engine optimization alone isn’t sufficient.
For B2B manufacturers, particularly those who depend on thought management and early-stage schooling, that is the place the shopping for course of is being impacted. AI search instruments are answering lots of your patrons’ questions earlier than they ever attain your web site.
The underside line: This isn’t a future development. It’s already reshaping how patrons uncover, consider, and shortlist options. The businesses that adapt now could have the within monitor on visibility and demand era in 2026 and past.
For a deeper take a look at how AI search is altering the panorama and the way to assess your model’s visibility on this new surroundings, obtain the free AI Search Report.
Need the complete dialogue? Watch the entire webinar recording to listen to immediately from our AI and search engine optimization specialists on how these shifts are impacting mid-market development.
