Rightmove and Zoopla are making ready to go head-to-head on TV screens from subsequent week, with each portals launching new promoting campaigns. Rival OnTheMarket can also be anticipated to enter the festive advertising and marketing battle, although it has but to verify its plans.
Each Rightmove and Zoopla will launch multi-channel advertising and marketing campaigns on Christmas Day, with a deal with the standard “Boxing Day bounce”, which they hope will generate elevated enquiries and leads for brokers.
Rightmove camopaign will run till the tip of March 2026, and can see its TV advert play out throughout key Christmas slots together with The Nice British Bake Off Christmas Particular, the festive soccer fixtures on Sky Sports activities, and household movies over the vacation interval.
Rightmove’s new advert:
The marketing campaign will even characteristic throughout digital, social, radio and outside channels. The marketing campaign will characteristic a brand new festive outside artistic, persevering with the “If they will discover it, so are you able to” message.
Matt Bushby, chief advertising and marketing officer at Rightmove, stated: “We’ve timed our newest marketing campaign to make sure that shopping for recent property listings and imagining that subsequent transfer is entrance of thoughts as quickly as Boxing Day arrives.”
Zoopla’s multi-million pound advertising and marketing marketing campaign marks the return of Simply ask Zoopla.
The marketing campaign options Nana’s Cottage and Child’s Get together as its hero TV adverts, and playfully makes use of residence valuation curiosity to drive householders to get a valuation via Zoopla and their property agent companions.
The marketing campaign will characteristic throughout a spread of high-impact advertising and marketing channels, together with Netflix, YouTube and prime-time festive TV slots like The Masked Singer Christmas particular, C4 Christmas films and Premier League soccer.
Nana’s Cottage:
Joby Russell, VP of Advertising and marketing at Zoopla stated: “Our new multi-million pound advertising and marketing marketing campaign will undoubtedly construct on earlier success and provides brokers throughout the nation a flying begin in 2026.”
Child’s Get together:
“This marketing campaign showcases the facility of the Zoopla model, reinforces our primary place for residence valuation, and underlines our ongoing dedication to put money into serving to our agent companions of all sizes to develop their enterprise,” Russell added.
