World funds community and purchasing assistant Klarna has launched the Agentic Product Protocol, a brand new open customary designed to bridge the hole between e-commerce retailers and the rising wave of synthetic intelligence (AI) brokers.
As AI more and more turns into the first interface for digital commerce, a essential hurdle has emerged: AI brokers can’t buy merchandise they can not “see” or perceive. To resolve this, Klarna’s new protocol gives a standardized construction that makes product catalogs immediately discoverable and understandable to AI methods.
Bridging the info hole
The protocol provides AI methods entry to a stay, structured feed of greater than 100 million merchandise and 400 million worth factors, standardized throughout 12 markets. By establishing this “widespread language,” Klarna goals to allow AI brokers to seek out, examine, and advocate actual merchandise with stay pricing and availability, eradicating the friction that at the moment exists between unstructured net information and AI processing.
David Sykes, chief business officer at Klarna, defined the strategic necessity of the launch: “Earlier than brokers should purchase, they should know what exists. Klarna’s Agentic Product Protocol defines a typical language for a way AI methods, retailers, and platforms trade product information – a foundational layer for the subsequent era of agentic commerce.”
“Join as soon as, attain each agent”
For retailers, the protocol is designed to reduce technical uplift. By Klarna’s hosted API, companies can combine their product information as soon as and make it accessible to any AI agent or platform that adopts the usual.
Crucially, the system is appropriate with present feed codecs, together with Google Service provider, Shopify, Amazon, Fb Catalog, and customary CSV/JSON recordsdata. This implies retailers don’t have to reformat their information or create new listings to take part.
As soon as related, merchandise are surfaced immediately in AI-driven conversations with out the necessity for conventional promoting spend or paywalls.
The launch positions Klarna not simply as a funds supplier, however as a key infrastructure participant within the “agentic commerce” period—the place autonomous AI software program performs purchasing duties on behalf of customers. By offering the info layer that connects stock to intelligence, Klarna is betting that the way forward for purchasing will transfer away from conventional serps and in direction of conversational, AI-mediated experiences.
The Agentic Product Protocol specification and API entry can be found instantly for builders, AI platforms, and retailers.
