Key Takeaways for Business Leaders [Webinar] / Blogs / Perficient

As healthcare organizations speed up towards value-based care, the power to show large information volumes into actionable insights is not non-compulsory—it’s mission-critical.

In a current webinar, Enhance Healthcare High quality with Information + AI, consultants from Databricks, Excellus BlueCross BlueShield, and Perficient shared how main organizations are utilizing unified information and AI to enhance outcomes, improve member experiences, and cut back operational prices.

Beneath are the key themes and insights that you must know.

1. Construct a Unified, AI-Prepared Information Basis

Fragmented information ecosystems are the largest barrier to scaling AI. Claims, scientific information, social determinants of well being (SDOH), and engagement information typically reside in silos, creating inefficiencies and incomplete member views.

What leaders are doing:

• Unify all information sources—structured and unstructured—right into a single, safe platform.
• Undertake open codecs and governance by design (e.g., Unity Catalog) to make sure compliance and interoperability.
• Transfer past piecemeal integrations to an enterprise information technique that helps real-time insights.

✅ Why it issues: A unified basis permits predictive fashions, customized engagement, and operational effectivity—all important for achievement in value-based care.

2. Shift from Reactive to Proactive Care

Healthcare is transferring from anecdotal, reactive interactions to data-driven, proactive engagement. This evolution requires prioritizing interventions primarily based on threat, price, and member preferences.

Key capabilities:

• Predict member threat and shut gaps in care earlier than they escalate.
• Use AI to prioritize next-best actions, balancing population-level insights with particular person wants.
• Incorporate suggestions loops to refine outreach methods and enhance member satisfaction.

✅ North Star: Ship care that’s well timed, customized, and measurable—enhancing each particular person outcomes and inhabitants well being.

3. Personalize Engagement at Scale

Members count on the “Amazon expertise”—customized, seamless, and proactive. Attaining this requires versatile activation methods.

Greatest practices:

• Decouple message, channel, and advice for modular outreach.
• Use AI-driven segmentation to tailor interventions throughout electronic mail, SMS, cellphone, PCP coordination, and extra.
• Repeatedly optimize primarily based on member response and engagement information.

✅ Consequence: Greater high quality scores, improved retention, and stronger member belief.

4. Operationalize AI for Measurable Influence

AI is not experimental—it’s delivering tangible ROI. Excellus BlueCross BlueShield’s AI-powered name summarization is a major instance:

• Decreased name deal with time by 1–2 minutes, saving hundreds of hours yearly.
• Improved audit high quality scores from ~85% to 95–100%.
• Achieved real-time summarization in below 7 seconds, enhancing advocate productiveness and member expertise.

✅ Lesson: Begin with high-impact workflows, not remoted duties. Fast wins construct confidence and pave the way in which for enterprise-scale transformation.

5. Scale Strategically—Deal with AI as Enterprise Transformation

Perficient emphasised that scaling AI isn’t a tech venture—it’s a enterprise transformation. Success will depend on:

• Clear KPIs tied to enterprise outcomes (e.g., CMS Stars, HEDIS measures).
• Ruled, explainable, and constantly monitored information.
• Change administration and workforce enablement to drive adoption.
• Modular, composable structure for flexibility and velocity.

✅ Professional tip: Start with an MVP strategy—prioritize workflows, show worth shortly, and develop iteratively.

Remaining Thought: Information and AI are Redefining Well being Care Supply

Healthcare leaders face mounting strain to ship higher outcomes, decrease prices, and distinctive experiences. The insights shared on this webinar make one factor clear: success begins with a unified, AI-ready information basis and a strategic strategy to scaling AI throughout workflows—not simply remoted duties.

Organizations that act now shall be positioned to maneuver from reactive care to proactive engagement, personalize experiences at scale, and unlock measurable ROI. The chance is right here. The way you act on it’s going to outline your aggressive edge.

Able to Reimagine Healthcare with Information and AI?

When you’re exploring methods to modernize care supply and member engagement, begin with a strategic evaluation. Align your targets, consider your information readiness, and establish workflows that ship the best enterprise and well being affect. That first step units the stage for significant transformation, and it’s the place the suitable accomplice can speed up progress from technique to measurable affect.

Our healthcare experience equips leaders to modernize, personalize, and scale care. We drive resilient, AI-powered transformation to form the experiences and engagement of healthcare shoppers, streamline operations, and enhance the associated fee, high quality, and fairness of care.

• Enterprise Transformation: Activate technique for transformative outcomes and well being experiences.
• Modernization: Maximize know-how to drive well being innovation, effectivity, and interoperability.
• Information + Analytics: Energy enterprise agility and speed up healthcare insights.
• Shopper Expertise: Join, ease, and elevate impactful well being journeys.

We perceive that each group is on a novel AI journey. Whether or not you’re ranging from scratch, experimenting with pilots, or scaling AI throughout your enterprise, we meet you the place you might be. Our structured strategy delivers worth at each stage, serving to you flip AI from an thought right into a enterprise benefit. Plus, as a Databricks Elite consulting accomplice, we construct end-to-end options that empower you to drive extra worth out of your information.

Uncover why we have now been trusted by the ten largest well being techniques and the 10 largest well being insurers within the U.S.  Discover our healthcare experience and contact us to get began at this time.