Advert Sign, a York-based supplier of software program instruments for media corporations to handle their content material, has raised £3m.
Based in 2018, Advert Sign has constructed a collection of merchandise for broadcasters, advertisers and post-production homes to maintain monitor of content material.
With the software program platform, companies can organise their media libraries, take away pointless duplicates and monitor the place their adverts are being broadcast.
The corporate counts Sky, Clearcast and the Broadcasters Viewers Analysis Board amongst its buyer base.
Advert Sign stated the brand new funding will permit the corporate to increase its business footprint and develop new merchandise for its software program suite.
“This funding is a significant milestone for Advert Sign and a robust endorsement of the imaginative and prescient we’ve constructed over the previous couple of years,” stated founder and chief govt Tom Dunning.
“Watch this area – we’re about to set a brand new customary for the way content material might be understood with a sustainability-focused method.”
The funding got here from Foresight Group.
“We’re delighted to accomplice with Tom and the entire staff at Advert Sign on what we imagine might be an thrilling journey,” stated Foresight Group funding supervisor Samir Rea.
“The mix of a compelling business alternative, while additionally reducing clients’ carbon necessities, hopefully makes this a promising funding for Foresight.”
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