Apple is ready to kick off its annual {hardware} occasion on September 9, 2025 at 10 a.m. Pacific Time within the Steve Jobs Theater at its Cupertino campus. Invites have gone out to media and analysts and we will count on a brand new lineup of units with the iPhone 17 collection taking middle stage.
The #AppleEvent invite on Apple’s web site is interactive! pic.twitter.com/8FA9WCrtTH
— Aaron (@aaronp613) August 26, 2025
4 iPhones are anticipated: iPhone 17, iPhone 17 Air, iPhone 17 Professional and iPhone 17 Professional Max. Apple is dropping the Plus mannequin which by no means actually caught on with shoppers in favor of the iPhone 17 Air—a tool rumored to be the thinnest iPhone but at 5.5mm with a 6.6-inch show. This slimness comes with trade-offs: renders counsel a single rear digital camera lens as a substitute of the dual-lens setup of the Plus and presumably no backside speaker and counting on the entrance earpiece for audio. Priced at $950 and accessible in black, silver and light-weight gold the Air is concentrating on those that prioritize portability and elegance. The usual iPhone 17 will get a 6.3-inch show with a 120Hz refresh charge, an enormous bounce from the 60Hz of non-Professional fashions and aligns it with the premium tier.
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For the iPhone 17 Professional and Professional Max Apple goes massive on design modifications. Each can have a half-glass, half-aluminum exterior and MagSafe charging whereas being extra sturdy. The Professional Max can have an oblong digital camera array on the again with a 48MP telephoto lens with 3.5x optical zoom—up from the present 12MP 5x lens. A 24MP front-facing digital camera is anticipated throughout the lineup for sharper selfies. New coloration choices together with orange and deep blue for the Professional fashions and inexperienced and purple for the usual and Air variants add some visible aptitude. All fashions can have LTPO OLED shows for smoother scrolling and potential always-on performance and A19 or A19 Professional chips. 50W MagSafe charging and a vapor cooling chamber for the Professional fashions will deal with warmth considerations particularly for avid gamers.
Moreover the iPhones, Apple is anticipated to refresh its wearables and audio lineup. The Apple Watch Sequence 11, Extremely 3 and SE 3 ought to make an look. The Extremely 3 was absent from final yr’s occasion and will convey quicker charging, 5G assist, satellite tv for pc connectivity and a bigger show after a two-year hole since its predecessor. The Sequence 11 and SE 3 might even see extra minor updates with the SE 3 presumably getting a bigger display screen just like the Sequence 7 and an S11 chip. AirPods Professional 3 are additionally on the checklist, three years after their final iteration. Rumors level to a compact design, a brand new chip for higher noise cancellation and well being centered options like coronary heart charge monitoring and even infrared cameras for future fashions.
Extra merchandise might pop up, equivalent to a brand new Apple TV 4K and HomePod 3 with an iPad-like display screen, however delays with Siri in addition to Apple Intelligence may push them to a later occasion. Streaming stay on Apple’s web site, YouTube, and Apple TV, the occasion has a enjoyable “Awe Dropping” tagline and an interactive brand on Apple.com that modifications colours like a thermal map while you contact it—an early trace at what’s to return.
