In terms of making strategic choices about your content material technique, it pays to contemplate a number of components and information factors earlier than making any drastic adjustments. And though I hate to be a cliche, the traditional reply as to whether you need to change your technique primarily based on the presence of AIOs actually is: It relies upon.
The fact is, AI Overviews will impression your site visitors. Their implementation has resulted in a big decline in clicks from SERPs the place they’re included. Even in case you are featured as a supply within the AIO itself, customers are nonetheless much less more likely to click on by means of to your web site. This implies we have to reframe how we measure success and think about when (and the place) we could possibly settle for that loss in site visitors.
Listed below are a couple of inquiries to ask your self when assessing the impression of AIOs on your corporation and whether or not or not you need to pursue them:
What key phrases are driving site visitors to my web site, and are these guests changing?
It helps to know the place we’re beginning earlier than we resolve the place we’re going and the way we’ll get there. So, earlier than making any massive adjustments, assess what key phrases are driving site visitors to your website and what number of of these visits are changing.
Along with which key phrases are driving site visitors, check out the place you’re gaining probably the most impressions. Are there key phrases the place you have got plenty of impressions however only a few clicks? Ought to they be driving site visitors to your website?
