The Audi Revolut F1 Workforce has formally unveiled its identify and brand, confirming that its full group launch will happen in Berlin on 20 January 2026. This announcement solidifies the identification of the German producer’s manufacturing facility entry into the Method One World Championship, with world fintech Revolut taking centre stage as Title Accomplice.
The partnership, first confirmed in July 2025, represents a big convergence of motorsport engineering and monetary expertise. The group’s debut race livery is about to be revealed on the Berlin occasion, slightly below 50 days earlier than the primary race of the 2026 season.
A strategic alliance past sponsorship
The collaboration between Audi and Revolut is positioned as a strategic cornerstone of the group’s operations moderately than a conventional sponsorship deal. Revolut, which now serves greater than 65 million clients globally, will combine its monetary merchandise straight into the group’s infrastructure.
This consists of the adoption of Revolut Enterprise to deal with the group’s monetary operations and the mixing of Revolut Pay into its on-line retailer to supply a seamless checkout expertise for followers. The partnership additionally guarantees to ship unique app-based advantages, race entry, and activations for Revolut customers.
Nik Storonsky, CEO and co-founder of Revolut, commented: “Revolut and Audi are uniting in Method 1 with a world ambition to problem the established order and a shared obsession with engineering excellence. The Audi Revolut F1 group identify and brand are the primary symbols of a strong alliance that can speed up Revolut’s world development.”
Berlin launch to showcase 2026 imaginative and prescient
The group will current its full identification in Berlin on 20 January 2026. The launch is designed as an immersive expertise highlighting the model’s core pillars: readability, technical intelligence, and emotion. Following the unique occasion, the showcase will open to the general public on 21 January.
A centrepiece of the occasion would be the reveal of the complete 2026 race livery, constructing on the visible language established by the Audi R26 Idea proven in November.
Gernot Döllner, chairman of the board of administration of AUDI AG, said: “Unveiling the Audi Revolut F1 Workforce identify and brand marks one other main milestone on our journey into the top of motorsport. Each give our ambition a transparent identification, reflecting a powerful imaginative and prescient and modern spirit.”
Company restructuring and future operations
As a part of the group’s formation, vital structural adjustments have been introduced. Sauber Motorsport AG shall be renamed Audi Motorsport AG, whereas the group’s Know-how Centre in Bicester, UK, will grow to be the Audi Motorsport Know-how Centre UK. The corporate will retain the Sauber Holding AG and Sauber Applied sciences AG names to honour its motorsport heritage.
The group operates throughout three strategic areas: Neuburg an der Donau in Germany, the place the hybrid energy unit is being developed; Hinwil in Switzerland, house to the race automobile improvement and operations; and Bicester within the UK.
Mattia Binotto, head of the Audi Revolut F1 Workforce, added: “This announcement offers a reputation and a face to the unimaginable work being carried out by the group. The group is taking form, pushed by a tradition of precision and relentless ambition. The Berlin launch would be the first second we stand collectively as a collective and invite our world fan base to affix us forward of our debut in 2026.”
Audi’s entry into Method 1 coincides with new FIA rules launched for 2026, which mandate using sustainable fuels and improve the electrical share of the hybrid drive unit to roughly 50 per cent.
