Each Saturday morning, we share a few of our favourite B2B gross sales and advertising and marketing posts from across the internet final week (so it’s contemporary!). We’ll miss a ton of nice stuff, so in the event you discovered one thing you suppose is price sharing, please tell us.
B2B Advertising Immediate Library by Andy Crestodina
The at all times glorious Andy Crestodina presents his work on a immediate library. This glorious useful resource is a superb learn for these of us trying to discover constructing our personal GPTs and workflows.
Confessions of an AI Addict by Tim Metz
Okay, so possibly it isn’t strictly B2B, however as we dig in to utilizing AI to enhance every thing, it is very important keep grounded. This publish helped us remind ourselves find out how to maintain our heads on straight.
Progress Techniques from OpenAI and Stripe’s first marketer | Krithika Shankarraman by Lenny Rachitsky
Classes from some excessive powered people. Not a lot a learn as a hear, however nonetheless effectively well worth the time. Lenny does an excellent interview.
LLM website positioning: 8 trustworthy suggestions for the way I rank excessive in AI search by Omid G
A yr in the past, we had a dialogue about “AIO” as a possible special approach for advertising and marketing (identical to website positioning). A yr later, and right here we’re. Whereas nonetheless a frontier, it’s price fascinated about how folks might come to search out you in AI instruments. Subsequent, we want to consider how folks convert out of AI, if in any respect. While you’re at it, try his APTK framework.
How tech employees actually really feel about work proper now by Noam Segal and Lenny Rachitsky
One other of Lenny’s posts, however it will be significant. For many people, tech employees are our clients. For much more, they’re our buddies. Empathy is a vital a part of being a human (not simply being a marketer). On the very least, this may assist you realize the place your clients are at, however I hope you discover some catharsis in right here, too.
Have a beautiful weekend and thanks for studying! When you have B2B information sources you depend on we’d love to listen to about them. Please share them with us.
The publish B2B Reads: AI Prompts and Dependancy, Progress Techniques, LLM website positioning, and Extra appeared first on Heinz Advertising.
