Each Saturday morning we share a few of our favourite B2B gross sales and advertising and marketing posts from across the internet final week (so it’s contemporary!). We’ll miss a ton of nice stuff, so in the event you discovered one thing you suppose is price sharing please tell us.
Absorb one of many final lazy weekends of summer season with just a few standout reads for CMOs—masking widespread pitfalls, deal pauses, model within the age of AI, and just a little Ann Handley knowledge to high it off.
6 of the Greatest Advertising and marketing Pitfalls for CMOs – and Find out how to Course-Appropriate by James Pintsak at DemandGen Report
This piece is price a learn in the event you’ve ever felt your staff is spinning its wheels. It calls out six traps CMOs typically fall into—like chasing too many priorities, working in silos, or ready for “excellent” earlier than launching—and presents easy fixes. The takeaway: give attention to just a few clear targets, check and study shortly, and lean on contemporary views to maintain advertising and marketing shifting with affect.
Why the Final 12 months Has Been the Greatest Problem for CMOs by Greg Jarboe
This learn lays out how current turbulence like shifts in client habits, relentless tech change, price range strain, and a hyper‑aggressive digital panorama has made being a CMO all of the sudden really feel like steering by way of an ideal storm.
Mastering the Silent B2B Deal Pause by Carla A. Fleming
This one dives right into a silent actuality each CMO faces: almost 40% of B2B offers stall. About 60% of misplaced offers aren’t since you have been outmatched, however as a result of the customer merely determined to not resolve. The article offers you a sensible recreation plan to deal with these “hibernating” offers not as failures, however as indicators price reengaging.
CMOs Should Shield Their Model in an AI-First World by Jessica Apotheker
This one’s a actuality verify: in an AI-driven panorama, your model’s distinct voice is extra fragile than ever, with AI enabling copycats to flood the market effortlessly. The playbook? Lean into the issues solely people can do—creativity, values-driven messaging—and again it up with sharpened insights so that you don’t get misplaced within the noise. It’s about main with model intent, not letting AI erode who you’re.
When to Use AI: Classes From My Fave Library by Ann Handley
Ann says it greatest on this charming library story that exhibits how AI and human creativity aren’t adversaries however teammates. She reminds us: let AI pace up the tedious stuff, however lean in your uniquely human aptitude to really join. It’s a light-hearted nudge that the key sauce nonetheless lives in our personal genuine voices, even in an AI world.
Have an exquisite weekend and thanks for studying! If in case you have B2B information sources you depend on we’d love to listen to about them. Please share them with us.
The submit B2B Reads: CMO Challenges, Stalled Offers, Course Corrections and the Humanness of AI appeared first on Heinz Advertising and marketing.
