Can You Ever Belief Automakers Saying There’s Not Sufficient EV Demand?

We’ve seen it numerous instances now. A decade in the past, it was the clear core speaking level of automakers. There’s “no demand” for EVs. Shoppers supposedly didn’t need electrical automobiles — unhappy, so unhappy, however simply actuality. Besides, repeatedly, it has been confirmed flawed. It’s usually been utilized in reference to efforts to weaken gas economic system/CO2 emission rules, however then when these rules kick in, it seems folks will purchase the variety of EVs automakers must promote. What a shock.

At different instances, it’s an argument that’s been used to kill particular person EV mannequin tasks. Perhaps these are real instances and the automakers have actual points drumming up client curiosity in sure EV fashions. However given what number of instances they’ve “cried wolf” on this matter, I simply wrestle to ever belief them once they use this excuse.

That is all coming to thoughts as we speak as a result of I noticed headlines that Ferrari is delaying its second EV mannequin till 2028 because of weak client demand.

Wait, Ferrari has a first EV mannequin already? Did I miss that launch? No, that mannequin will arrive later this 12 months. It’s named the Elettrica and can reportedly value prospects half one million {dollars}. Regardless of that automobile not but being out, Ferrari is saying that there isn’t robust market demand for luxurious high-performance electrical automobiles.

Maybe that is all true. Ferrari is unquestionably in a distinct segment phase of the market. I don’t know what consumers in that phase are actually like and wish. The claims simply gave me flashbacks to so many claims of “lack of demand” that turned out to be confirmed false. And it delivered to thoughts the query “Can we ever belief automakers who’re saying there’s not sufficient demand for EVs?”

Featured Ferrari picture by Jamil Rostum by way of Pexels