Fuzzball, the UK’s highest protein cat meals model, is celebrating continued development as hundreds extra furry prospects be part of its subscription for nutritionally full, high-protein meals delivered straight to their house owners doorways.
The corporate was born when one in all its co-founders, a confused new cat mum or dad, realised most cat meals had been unhealthy, full of low worth elements and provided little dietary profit. He roped in his buddies to assist make one thing higher. Working with main feline nutritionists and veterinary consultants, they developed recipes with the very best doable protein and meat content material, alongside an algorithm that builds personalised feeding plans for cats.
“When wanting into what to feed our new cat, all of the meals choices had been complicated and unclear,” says Eli. “We knew cats had been obligate carnivores, but every part we discovered had a low meat content material, no transparency and an unappealing sludgy look. So we got down to create a model that gives excessive protein, excessive meat content material meals and provides cat dad and mom readability on what to feed their pets to maintain them joyful and wholesome.”
Nonetheless, Fuzzball was by no means nearly charts and algorithms. It was about actual cats: messy, fuzzy, ridiculous little creatures who rule our houses and steal our hearts. The model needed to really feel like them: enjoyable, demanding and chaotic.
“We needed to make folks snort, however we had been severe about high quality. Our meals needed to be the very best, our cats deserve it.”
In late 2023, Fuzzball formally launched with a easy mission to offer cat dad and mom with scrumptious, wholesome, excessive protein and nutritionally full meals for his or her feline companions.
Over the previous 18 months, this group of buddies has grown the enterprise by 1,200 p.c, with gross sales growing by over 300 p.c in simply the previous two months. This momentum helped Fuzzball beat hundreds of different companies to win one of many largest prizes in e‑commerce historical past, claiming the Challenger title within the Tomorrow Model Problem, created by Recharge, the world’s largest subscription and retention administration platform.
This victory will drive Fuzzball’s mission ahead, empowering hundreds extra cat dad and mom to feed their furry buddies the excessive protein eating regimen they had been constructed for, supporting long run well being with advantages like stronger muscle groups and joints, higher digestion, improved immunity from bioavailable nutritional vitamins and important taurine for total wellbeing.
The group believes this recognition will open the door to new partnerships, assist educate extra cat dad and mom about the advantages of a protein-rich eating regimen, and problem outdated business requirements that put income over pets.
For cat dad and mom, Fuzzball additionally means no extra final minute meals runs or second guessing what’s within the bowl. With a completely versatile subscription that may be rescheduled, skipped or cancelled at any time, together with carbon impartial supply and absolutely recyclable packaging, cat pawrents can now feed with confidence understanding their cats are getting precisely what they should thrive.
See for your self why over 10,000 cat dad and mom love Fuzzball by ordering one in all their £8.50 trial packing containers, with over 20 accessible merchandise Fuzzball really has one thing for everybody.
