Clicks Don’t Pay the Payments: Use This Audit Framework To Show Content material Income [Mozcon 2025 Speaker Series]

Self-importance metrics are irritating as a result of they don’t deal with search engine marketing like a profit-and-loss operate, the place every web page has to earn its hold. Just lately, I used to be engaged on an enterprise e-commerce web site with billions of URLs. 

I needed to reply three questions:

• Can Google crawl all of those pages?
• How a lot income are they producing?
• How a lot are they costing the enterprise?

Some solutions had been simple, like product pages tied to transactions. 

However others, like long-tail content material, class pages, and middle-of-funnel articles, had been more durable to measure.

That’s when the frustration hit me.