Deliver on the Rebadges! Leapmotor at Auto Guangzhou

Editorial Team
8 Min Read



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When trying on the vehicles from Leapmotor, I acquired the impression that they had been engaging however a bit like vanilla ice cream. Good, however not probably the most flavorful. Nonetheless, within the context of their partnership with Stellantis, the potential to rebrand with localized flavors on prime of that “vanilla” is one thing to sit up for.

Picture by Larry Evans

Whereas sitting behind a Lafa 05 (aka B05), I began up a dialog with a advertising and marketing individual from Li Auto. Li Auto autos are something however vanilla, with a lot of tech however polarizing styling. She requested me what I believed. General, the design was clear and restrained. The supplies that you just touched probably the most gave the impression to be top quality, with exhausting plastics proliferating a bit out of attain … however probably the most thrilling factor was what it may develop into with just a few tweaks. Change out just a few injection molded trim items, and it might be an Opel inside. Swap out some extra trim, bumper covers, headlights, and so on., and it may simply be a Peugeot. Whereas the tech on board wasn’t probably the most superior on the present, it additionally wouldn’t overwhelm the older European patrons and wouldn’t look too misplaced within the lineup of present European manufacturers. From what I’ve heard, the tuning is consolation oriented to suit Chinese language market preferences. However just a few steering and suspension tweaks with the stiff construction and RWD chassis may rapidly change that.

Picture by Larry Evans

Whereas not probably the most thrilling car on the present general, it was very thrilling as a result of I may really see the B05 working in Western markets. As well as, with an entry degree worth of 92,800 RMB ($13,100), sufficient price has been engineered out to make it adaptable to European tariffs or costlier localized manufacturing on the continent.

Picture by Larry Evans

Past the Lafa 5, the A10 (aka B03X) additionally debuted on the present. The press launch on the Stellantis media web site reveals that Leap’s companion is happy about it. This 4.2 m lengthy (165 in.) SUV/crossover may simply be rebadged as a Fiat, and even as a European market Jeep. It gives 500 km of CLTC vary and LiDAR-based ADAS in a value-oriented package deal. No particulars on worth but, though it’s anticipated to fall under the B05. It might be engaging to city drivers in lots of markets.

Picture by Larry Evans

One measurement up from that, the B10 may match nicely into the favored compact crossover phase and be rebadged to suit a number of manufacturers. It comes with RWD and as much as a 67 kWh LFP battery with 168 kW charging capability. With a 0–100 km/h time of 8 seconds, it isn’t the quickest EV on the market. Nonetheless, with a 99,800 RMB beginning worth ($14,000), it has a powerful worth proposition.

Picture Credit score: Leapmotor

Into the midsized phase, the C10 SUV/crossover wouldn’t take an excessive amount of restyling to suit into the US Jeep lineup. The EV variations come on 800V structure with costs ranging from 122,800 RMB ($17,000) in China. For just a few thousand {dollars} extra, the highest spec 598 hp AWD BEV model accelerates from 0–100 km/h in 4 seconds. With a bit restyling, it may simply slot under the brand new Jeep Recon in worth ($65,000) for a extra road-centric car. Nonetheless, it could probably slot above it in construct high quality and expertise.

Picture by Larry Evans

One measurement up from that, the bigger B16 may simply be rebadged to suit Dodge or Chrysler’s family-oriented lineup. The SUV/crossover is obtainable in two- or three-row configurations for family-hauling duties. The BEV comes with LFP batteries in capacities from 74.9 kWh to 81.9 kWh, for a variety of as much as 630 km CLTC. BEV variations include RWD with 295 hp. In the meantime, the EREV combines 200–280 km (125–175 miles) of battery vary with a 1.5l vary extender however drops to 228 hp on the rear axle. In China, costs fall from 151,800 to 181,800 RMB ($21,000 to $26,000).

The Rebadge Potential

It would nonetheless be wishful considering, however there’s a probability that these autos may ultimately not fall into the “You Can’t Purchase This America” class. Stellantis hasn’t introduced the rebadges, however the potential is clearly there. Even when Chinese language manufacturing is blocked by protectionism, Stellantis is ramping up manufacturing in its vegetation in Poland and Spain. Extra manufacturing and expertise integration might be on the way in which. Extra Leapmotor fashions are additionally on the way in which and updates are launched frequently. These vehicles may probably make it to the US, pending commerce relations with the EU. If the subsequent administration brings again ZEV mandates and CAFÉ gas economic system penalties, Stellantis might be additionally scrambling to seek out high-volume EVs for the US market (in the event that they don’t abandon it).

General, Leapmotor vehicles had been engaging autos however not as thrilling as another EVs I noticed on the present, reminiscent of these from XPENG, which hosted me. Nonetheless, the possibility that we’d ultimately see these autos on Western roads with just a few toppings added by acquainted manufacturers to suit native tastes makes the in any other case vanilla of the vehicles an thrilling taste.


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