Emm, a biowearable tech startup primarily based in Bristol, has raised $9m (£6.8m) in a seed funding spherical to carry its “sensible menstrual cup” product to market.
Described by the agency as the primary product of its form, Emm is creating a sanitary product related to an app that may assist customers monitor key metrics and obtain actionable insights associated to their menstrual well being.
The wearable system measures circulate quantity and tracks “key cycle metrics” together with length, frequency and regularity to tell consumer well being insights.
“Menstruation is called the fifth important signal, however has traditionally been missed by the wearable sector, leaving hundreds of thousands with out the info they should perceive and advocate for their very own our bodies,” mentioned Jenny Button, founder and chief govt of Emm.
“We envision a future the place menstrual well being is measured and understood as comprehensively as cardiovascular or metabolic well being, giving folks entry to goal, actionable insights to higher handle their well being and wellbeing.”
The funding spherical was led by Lunar Ventures and included further participation from the Labcorp Enterprise Fund, Tiny VC, BlueLion International, Alumni Ventures in addition to angels together with Wayve co-founder Amar Shah.
“We’re proud to again Jenny and the Emm staff as they construct the foundational expertise to remodel ladies’s well being and drive measurable affect in continual illnesses,” mentioned Lunar Ventures companion Mick Halsband.
“At Lunar, we put money into founders tackling complicated engineering challenges throughout information, supplies, and organic methods, and Emm exemplifies this with its world-class {hardware} and high-fidelity information. Their world-first platform has the potential to redefine requirements of care and information high quality in menstrual well being and past.”
