The enduring truck has been travelling throughout the UK within the lead-up to Christmas
The annual go to of Coca-Cola’s beloved Christmas truck to Cardiff proved to be simply as widespread as ever, with tons of of individuals braving the chilly climate within the hope of having fun with a free refreshing can of their favorite drink, and leaving with a selfie alongside the long-lasting lorry.
After spending a number of years outdoors The Ivy on the Hayes, this yr, the tour took the Coca-Cola truck barely additional outdoors of the town centre the place it was parked up at The Cedar Tree Farm pub on Sunday, December 21.
Fizzy drink lovers may go to the spectacular truck from 12pm to 8pm and an extended winding queue fashioned of individuals desperate to see it up shut.
As a part of this yr’s tour, which has seen the truck journey throughout the UK, Coca-Cola will make a direct donation to FareShare, the UK’s main meals redistribution charity combating starvation and meals waste, equal to 1,000,000 meals.
After it first appeared on the annual Coca-Cola advert again within the Nineties, visiting the truck has develop into an annual custom for a lot of as they rush to get a festive image with the truck at their nearest spot.
Positioned by the Cardiff Bay Retail Park, this yr’s solely Welsh location noticed guests journey in from Ammanford and Llanelli to get their fingers on an ice-cold can of fizzy pop. A brand new characteristic for this yr has additionally meant guests can flip images with family members into distinctive, personalised baubles for the right last-minute reward concept.
The theme for this yr’s truck is, “Refresh Your Holidays”, with the massive company designing the tour to convey communities collectively and ignite the true spirit of Christmas.
Graham Kelly, head of fundraising at FareShare, stated: “We’re so grateful to Coca-Cola for his or her continued assist for FareShare. This extremely beneficiant donation means this festive season the equal of 1 million meals will attain individuals and communities in want.
“Day by day, meals from FareShare reaches over 8,000 charities throughout the UK, from after-school and group lunch golf equipment to homelessness shelters, offering nutritious meals alongside entry to very important companies.
Elodie Peribere, senior advertising and marketing director for Coca-Cola Nice Britain and Eire, added: “Coca-Cola stays synonymous with Christmas, and we’re delighted to convey again our iconic Truck Tour. Our continued partnership with FareShare is extremely vital to us, and we hope to make this Christmas somewhat extra significant for hundreds of individuals throughout the nation.”
