Simon Leadbetter, founding father of We Are Unchained and creator of The Voice of the Agent, has unveiled a framework constructed on 9 years within the business and three years of analysis into company efficiency that he says pinpoints six key drivers that separate top-performing companies from the remainder.
The mannequin identifies six parts that correlate strongest with progress:
+ Hyperlocal or hypertargeted market focus
+ Skilled maturity past transactional promoting
+ Significant funding in advertising and marketing
+ Omnichannel execution throughout model and gross sales
+ Confidence in charge buildings
+ Operational effectivity by means of proptech and clever automation
Talking after We Are Unchained’s The Voice of the Agent 2025 convention at Bletchley Park final Friday, which attracted greater than 160 senior property company leaders, founders, PropTech innovators and business specialists, Leadbetter stated: “Property company has lengthy been portrayed as an artwork pushed by intuition. Our analysis exhibits that essentially the most profitable brokers deal with it as a self-discipline.”
“Whenever you perceive the market, the technique turns into apparent,” he continued. “Development shouldn’t be a thriller. It’s a system constructed on perception, funding and execution.”
Different audio system added their very own views on the expansion equation.
Heather Employees, Avenue Group, framed success because the fusion of excessive ability and excessive expertise, supported by a contemporary buyer expertise and a systemised advertising and marketing engine.
Geocale’s Ben Marley demonstrated how locality stays some of the highly effective levers for profitable directions.
Victoria Lambden of GlueDog used a easy visitors mild mannequin to point out how readability, not complexity, drives change.
ModelProp and MyPorta’s Mal McCallion challenged the room to think about whether or not main portals are outfitted to harness synthetic intelligence.
Prime market specialists Ross D’Aniello, Maria Santillana, Steve Eakins, Elaine Penhaul and Alexandra Wooden highlighted that relationships and presentation proceed to distinguish high quality brokers from their opponents.
Kate Faulkner delivered a knowledge led masterclass on financial realities of the housing market.
David Opie, Clare Yates MNAEA, Simon Thomas and Matt Baldock dissected the long-standing property company and conveyancing friction, demonstrating how collaboration can materially scale back transaction delays.
Ben Nicholas (of Experian) showcased the predictive energy of postcode knowledge.
William Ullstein (CEO of YouGov UK) provided an evidence-based view of the rising client whose expectations are radically totally different from these brokers have historically served.
Leadbetter added: “Property company succeeds when perception shapes technique and when technique is executed with self-discipline. What issues now shouldn’t be what was stated within the room at Bletchley Park. It’s what occurs subsequent.”
