Clicks are down, and should you’re working in website positioning proper now, you’re in all probability caught attempting to clarify to your stakeholders why the graphs maintain falling.
Visitors was the go-to success metric for years, however the panorama has modified. AI search options are consuming clicks, informational content material is driving much less worth, and but we’re nonetheless reporting pageviews prefer it’s 2015.
At MozCon, I’m going to problem that. I’ll present you tips on how to transfer past self-importance metrics and give attention to methods that drive conversions. You’ll additionally learn to reframe expectations along with your stakeholders and report on the website positioning metrics that show success.
![Improvements and boundaries in colorectal most cancers screening methods [PODCAST]](https://i1.wp.com/kevinmd.com/wp-content/uploads/Design-4-scaled.jpg?w=330&resize=330,220&ssl=1 "Improvements and boundaries in colorectal most cancers screening methods [PODCAST]")