Find out how to Talk Website Migration to Shoppers

Editorial Team
2 Min Read


So, when you notice there’s some migration occurring, listed below are some inquiries to ask.

So first, a timeline. When is the launch date? That is an important factor. And the way a lot time do you must put together for the location migration?

You will have to ask the explanation for migration. So is it for advertising and marketing? Is it for rebranding? Or generally, some shoppers would possibly simply need to do it for compliance causes. They’re separating two nations’ entities, so the web site has to separate as nicely. However that is not fairly website positioning oriented, I’d say.

And after that, we could have stakeholders. So, who’s main the location migration, and what groups are concerned? Often, you’ll have the tech crew, in fact, who perform the migration steps, after which the UI/UX crew, the advertising and marketing crew, the model communication crew, and so forth.

So, know your stakeholders after which it is possible for you to to know what are the methods of working between these events. Are you assembly frequently? Are there any weekly or biweekly conferences? Are you speaking by means of emails? Is there any ticketing platform, to illustrate Jira or ClickUp, to doc the adjustments? After which you’ll be able to retailer the knowledge and your necessities and talk again to the tech crew.

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