First-time purchaser property demand falls

Editorial Team
2 Min Read


The variety of first-time patrons seeking to purchase a brand new construct property has declined by 10% over the past 4 years, analysis from new properties web site newhomesforsale.co.uk has discovered.

In 2021 68% of purchaser enquiries had been from first-time patrons, whereas this dropped to 61% in 2025.

Vernon Pethard, founder and director of newhomesforsale.co.uk, stated: “This newest information is each attention-grabbing and telling and successfully highlights that the UK authorities must be doing extra to help first-time patrons in securing their first house.

“Whereas the First Properties Authorities Scheme is actually a optimistic, it doesn’t profit or apply to all first-time patrons.

“As such, I consider key modifications like stamp obligation reform or wider affordability initiatives, such because the earlier Assist to Purchase scheme, would show way more impactful, notably if aspiring house house owners are wanting in property sizzling spots like Higher London and Manchester.”

There was additionally a decrease variety of enquiries, at 228,000 in 2025 in comparison with 383,000 in 2021, reflecting how the market has cooled lately.

Areas synonymous with larger home costs really recorded extra curiosity from first-time patrons, with Higher London and Kent main as first-time purchaser hotspots, adopted by Higher Manchester, West Midlands and Essex.

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