Google Pay is pushing additional into monetary companies in India with a brand new UPI-linked digital bank card.
The updates span funds, credit score and service provider companies on a platform that now serves greater than 530 million customers and 23 million retailers within the nation.
The product, known as Flex, is a UPI-powered, RuPay-based, co-branded digital bank card that permits customers to use for and obtain a card digitally, handle repayments and earn rewards inside the Google Pay app.
Customers can convert eligible purchases into three- or six-month EMIs and examine compensation plans earlier than confirming.
The cardboard has launched first with Axis Financial institution because the Google Pay Flex Axis Financial institution Credit score Card and is being rolled out in phases, with customers required to hitch a waitlist. Google Pay mentioned it plans so as to add extra issuing financial institution companions.
Google Pay has additionally launched Pocket Cash, a function that offers youngsters supervised entry to digital funds.
Constructed on the UPI Circle framework, it permits dad and mom to set a month-to-month spending restrict of as much as Rs.15,000 or approve particular person transactions.
Mother and father obtain instantaneous notifications, can observe all exercise and may pause entry at any time.
For small companies, Google Pay has added new instruments aimed toward enhancing visibility and buyer engagement.
Retailers can now obtain buyer scores instantly after a transaction, with these evaluations linked to their Google Maps listings.
The corporate has additionally launched a GenAI-powered promoting function inside the Google Pay for Enterprise app that immediately generates advert content material, permitting retailers to preview and launch campaigns inside minutes.
On safety, Google Pay mentioned it prevented Rs.13,000 crore in tried fraud over the previous yr and displayed greater than 41 million warnings for suspected scams since October 2024.
Current updates embrace alerts for Android 11 and above that warn customers if Google Pay is opened throughout screen-sharing calls with unknown contacts, providing a one-tap choice to terminate the decision.
Google Pay has additionally expanded the usage of an agentic AI chatbot to deal with fraud stories, which it mentioned has elevated rip-off detection charges by 21 p.c.
Featured picture: Edited by Fintech Information Singapore, based mostly on picture by EyeEm through Freepik
