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Persevering with our collection on how a lot totally different manufacturers’ US EV gross sales surged within the third quarter, it’s now time to take a look at Honda.
Some auto manufacturers truly had a lame third quarter, or perhaps a very lame third quarter (extra on that later), so let me simply say I wasn’t certain what to anticipate from Honda — or nearly any model for that matter. Nonetheless, as you possibly can see within the headline, Honda thrived.
Honda has just one electrical mannequin. It was a laggard for a very long time, and the corporate took a shortcut even at this stage by having GM construct nearly all of the Honda Prologue EV. Nonetheless, many customers had been ready for Honda, their favourite model and one they belief probably the most, to go electrical. That’s clear sufficient from the truth that the Prologue has achieved comparatively properly on the US EV market.
Honda actually took benefit of the expiring US EV tax credit score to attain a brand new file quarterly consequence. The corporate bought 22,236 models of the Prologue in Q3, which was 75.9% greater than in Q3 2024. That was additionally 18% greater than its earlier file quarter, This autumn 2024.
Did Honda work out any intelligent methods to maintain the EV tax credit score going for a couple of extra months, like GM and Ford did? We don’t know but. Is it planning to chop the price of the Prologue massively to maintain the gross sales going, like Hyundai is doing? We additionally don’t know but. We’ll see.
Although, I can’t say I’m tremendous bullish on Honda’s efforts. Even with such enormous progress in Prologue gross sales, that is all Honda needed to say in regards to the mannequin in its third quarter gross sales report: “Report electrified gross sales in September and year-to-date: led by CR-V hybrid, Accord hybrid and Civic hybrid, together with the Prologue EV.” Hmm. Not inspiring. Honda has the 4th greatest promoting absolutely electrical mannequin within the USA (solely behind the Tesla Mannequin Y, Tesla Mannequin 3, and Chevrolet Equinox EV, barely), and hardly a peep about it from the corporate.
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