Azenco Out of doors is scaling quick—however not by slicing corners. Below the management of its co-founder Leslie Chapus, the producer of luxurious patio covers, roof pergolas and insulated carports has expanded its U.S. manufacturing footprint, opening a facility in Miami, and is now laying down roots in Texas.
What’s driving this momentum? A laser deal with buyer suggestions, a tradition of agility and a mission to construct smarter, greener and extra inspiring out of doors areas. In an interview, Chapus supplies perception into scaling a home producer, discovering stability and specializing in sustainability, each for the atmosphere and Azenco’s individuals.
Inform us the way you’ve expanded Azenco Out of doors, significantly your manufacturing operations.
Over the previous few years, we’ve considerably scaled Azenco Out of doors’s manufacturing capabilities to assist our speedy progress. We invested in a brand new facility in Miami in 2021, with new equipment and applied sciences permitting us to streamline manufacturing, guarantee high quality management and scale back lead instances.
Most not too long ago, we’ve laid the groundwork for a brand new manufacturing hub in Texas to higher serve our sellers and prospects within the Western U.S.—slicing down on delivery prices and bettering supply timelines. This strategic enlargement permits us to keep up the flexibleness and customization that outline our model whereas assembly rising demand nationwide.
You’ve managed to increase Azenco Out of doors and thrive in a difficult financial system. What do you suppose the key is?
At Azenco Out of doors, our success comes from staying deeply dedicated to innovation, buyer satisfaction and operational excellence. We by no means cease listening to our prospects and adapting to their wants, even when the market shifts. We additionally keep a tradition of agility throughout the firm—having the ability to pivot shortly with out compromising on high quality has allowed us to develop even throughout difficult financial instances.
Azenco Out of doors has not too long ago achieved a high security certification within the luxurious out of doors dwelling area. How will this affect the enterprise and the way essential is sustainability when constructing a model lately?
Attaining this certification reinforces the belief our prospects place in us and elevates our model repute even additional. Security and high quality are non-negotiable within the luxurious market, and this recognition confirms that dedication.
Sustainability is equally vital; prospects at this time wish to put money into merchandise and types which might be acutely aware of their environmental affect. At Azenco, we combine sustainable practices all through our manufacturing processes, from the supplies we choose to our powder coating strategies, as a result of constructing a long-lasting model means being liable for each our prospects and our planet.
As co-founder of a big firm, how do you stability life as a working mother?
Steadiness is a day by day effort. I consider in being totally current the place I’m, whether or not at work or with my household. Having a powerful staff at Azenco permits me to steer with out micromanaging, and at residence, I make it a precedence to create high quality moments with my youngsters.
I’ve additionally realized that it’s essential to present myself grace; nobody can do all of it completely daily, and that’s okay. Success, to me, is in regards to the long-term affect I depart at work and at residence, not ticking each field each single day.
What are your plans for continued success?
Quick-term, we’re centered on increasing our product line, strengthening our vendor community and persevering with to innovate in each design and sustainability.
We’re persevering with to evolve as a design-driven producer. We’re launching new product improvements that reply to each aesthetic and useful wants, together with tech-integrated pergolas and expanded modular options.
Lengthy-term, our imaginative and prescient is to solidify Azenco Out of doors because the undisputed chief in luxurious out of doors dwelling throughout North America and past. We’re investing closely in expertise, new amenities and, most significantly, in our individuals—as a result of progress that’s sustainable and significant all the time begins from inside.
Our focus is on sustainability and worldwide progress. We wish to carry the Azenco Out of doors luxurious expertise to new markets whereas staying dedicated to eco-conscious manufacturing and tailor-made out of doors dwelling options. The long run is about smarter, greener and extra inspiring out of doors areas—and we’re able to prepared the ground.
What recommendation do you’ve got for aspiring entrepreneurs excited by manufacturing?
My recommendation can be to deal with mastering each the product and the method. In manufacturing, effectivity, consistency and scalability are simply as vital as innovation. Make investments early in constructing sturdy provider relationships, strong high quality management techniques and a staff that believes in your imaginative and prescient.
And all the time keep near your buyer—suggestions from the sector is your Most worthy asset for refining operations and staying forward of the market.
