Bulk emailing is without doubt one of the best methods to achieve lots of people without delay.
You should use bulk emails to ship chilly pitches, replace your clients, invite folks to an occasion, promote a one-time provide, or just simply share vital data with a giant group, saving you tons of effort and time.
However right here’s the factor!
You must be very cautious in selecting the majority emailing methodology.
Why?
As a result of not all bulk emailing strategies work the identical means!
Some are nice for reaching out to a detailed group, whereas others are constructed for large-scale electronic mail campaigns.
And a few would possibly get your electronic mail accounts flagged for those who’re not cautious.
On this weblog, I’ll present you 5 alternative ways to ship bulk emails, beginning out of your common Gmail and Outlook inbox to extra superior electronic mail automation strategies.
For every methodology, you’ll be taught:
- How one can successfully comply with it
- Professionals and cons of every methodology
- And some fast tricks to keep away from frequent errors
So, for those who’ve ever questioned, “What’s one of the best ways to ship bulk emails?” This information is for you.
Let’s get began.
How one can Ship Bulk Emails in 5 Completely different Methods?
This part covers all of the potential (and bonafide) methods to ship bulk emails in 2025. Be sure to comply with them step-by-step so that you simply don’t encounter avoidable points.
Additionally, don’t overlook to examine the “Finest for” part in each methodology. I’ve defined which methodology works greatest for which use case, so that you don’t find yourself selecting the mistaken one and losing your time.
Earlier than selecting any methodology to ship bulk emails, be sure you’ve obtained two issues sorted:
- A clear electronic mail record with right and verified electronic mail addresses
- Correct setup of technical information like SPF, DKIM, and DMARC
Technique 1: Ship Bulk Emails with the BCC Technique
Finest for:
Making bulletins or sending casual messages inside an organization or a small group.
It’s additionally a good selection for those who don’t need to use any third-party instruments or extensions and simply need to ship emails immediately out of your inbox.
When can you employ this methodology?
Use this methodology when sending emails to a private or inside group for informational functions (not industrial). For instance: crew updates, occasion invitations, or fundamental notices.
One of many best methods to ship emails in bulk is thru the BCC methodology.
It stands for blind carbon copy performance, which is accessible in each electronic mail service supplier, be it Gmail, Outlook, Yahoo, and others.
If you add your recipients within the BCC area as a substitute of the To area, none of them will be capable of see one another’s electronic mail addresses.
Now, relying on which platform you’re utilizing, your sending restrict could fluctuate.
Right here’s a fast overview of common ESPs and their each day sending limits :
| Electronic mail Supplier | Day by day Restrict |
|---|---|
| Gmail (Free) | 500 emails/day |
| Google Workspace | 2,000 emails/day |
| Outlook (Free) | 300 emails/day |
Nevertheless, I will probably be exhibiting you how one can ship bulk emails in Gmail utilizing the BCC methodology. However the steps are the identical for all the opposite electronic mail service suppliers.
Step 1: Create A number of Electronic mail Accounts (Necessary Step)
Step 2: Click on on the Compose Button & Write Your Electronic mail Copy
Step 3: Add Your Recipients
Step 4: Hit Ship
1. Create A number of Electronic mail Accounts (Necessary Step)
Gmail takes electronic mail sending guidelines critically as a result of it needs to guard its customers from spam.
So even for those who’re following the each day restrict, sending numerous emails day-after-day can nonetheless get your account blocked.
To keep away from that and maintain your area protected, it’s higher to make use of a number of electronic mail accounts and ship solely 50 to 100 emails from each per day.
2. Click on on the Compose Button & Write the Electronic mail
Log in to your Gmail account> click on on the “Compose” 🖊 icon and write your electronic mail.
Don’t overlook so as to add all of the related particulars within the electronic mail and maintain it quick underneath 100 phrases.
3. Add Your Recipients
Add your electronic mail within the “To” area and all of your prospects within the “BCC” area. Ensure you add round 20-30 recipients in a single electronic mail marketing campaign.
4. Hit Ship
As soon as you’re happy together with your electronic mail copy, hit the ship button.
What this methodology can’t do?
You may’t personalize the e-mail for every recipient You would possibly miss somebody or enter an incorrect deal with, and also you received’t know till it bounces. This methodology is totally guide.
Additionally Learn: Ship Mass Emails with Outlook
Technique 2: Ship Bulk Emails with Constructed-in Mail Merge in Gmail
Finest for:
You should use this methodology in case you are already utilizing Gmail and need to add a little bit of personalization to bulk emails with out utilizing any exterior instruments.
When can you employ this methodology?
To ship shopper updates, easy marketing campaign outreach, or inside bulletins with fundamental personalization.
One other technique to ship bulk emails is through the use of Gmail’s built-in mail merge function.
Now, only a heads-up, you’ll be able to solely entry this function for those who’re utilizing a paid Gmail account (Google Workspace).
Why is that this methodology higher than the BCC methodology?
Gmail will ship one electronic mail to every particular person in your record.
Their electronic mail will present up within the “To” area, and so they received’t see who else obtained the e-mail.
This can provide help to to ship bulk emails by hiding the recipients.
To ship emails utilizing mail merge in Gmail, you’ll be able to both use the direct methodology or use a spreadsheet.
The spreadsheet methodology works sort of like Outlook mail merge, which I’ve defined within the subsequent part.
Subsequently, I will probably be explaining the method of including recipients on to your message !
Step 1: Get a Google Workspace Account
Step 2: Create Your Contact Record
Step 3: Begin a New Electronic mail and Allow Mail Merge
Step 4: Write Your Electronic mail
Step 5: Preview and Ship
Let’s decode it intimately!
1. Get a Google Workspace Account
To begin with, you could purchase the Commonplace or above pricing plan of Gmail.
It’s solely out there with Google Workspace (Enterprise Commonplace plan or above), which begins at round $14/month/person.
2. Create your Contact Record
Now go to Google Contacts and click on on “Create label”. Identify it (e.g., “July Marketing campaign” or “Consumer Record”)
While you’re including contacts to the label, be sure that for every contact you may have added:
- First and final title
- Electronic mail deal with
Or you’ll be able to add another fields you need to use for personalization.
P.S.: When including data underneath the label, guarantee the knowledge is right, as Gmail immediately pulls it from that record to personalize.
3. Open a New Electronic mail and Click on on the “Compose” Button on the High Left
Now, click on on the three dots and from the drop-down menu choose “mail merge.”
Within the “To” area, enter the label you created (e.g., “July Marketing campaign”)
4. Write Your Electronic mail
Within the electronic mail container, compose your electronic mail like electronic mail copy, topic line, and use placeholders for personalization.
5. Preview and Ship
Click on on the Preview button to examine if the placeholders are working.
If all the things appears to be like good, press Ship!
What this methodology can’t do?
Merge tags can’t be inserted in electronic mail topic linesDoesn’t provide superior formatting or design choices
Technique 3: Ship Bulk Emails with Mail Merge in Outlook
Finest for:
In case you are already utilizing the Microsoft 365 Workplace suite in your pc, you need to use this bulk emailing methodology with out spending any cash.
When can you employ this methodology?
Use this methodology whenever you need to ship customized bulk messages for sharing updates, bulletins, or useful data.
Over 400M+ folks use Outlook, and in case you are additionally utilizing it (I received’t decide you!), you’d be completely happy to know you could ship bulk emails in Outlook too!
In contrast to Gmail, you don’t should pay further to entry the mail merge function. Outlook enables you to use it without cost.
That stated, I do need to spotlight one factor — mail merge isn’t out there on the Outlook internet app. You’ll want to make use of the Outlook desktop app to entry it.
Step 1: Put together Your Electronic mail Copy
Step 2: Set Up Your Recipients Record
Step 3: Hyperlink Your Recipients Record to Your Electronic mail Message
Step 4: Add Personalised Content material to Your Electronic mail
Step 5: Preview and End Mail Merge
Let’s discover the steps!
1. Put together Your Electronic mail Copy
First, you could go to Phrase, and on the tab click on on “Mailings” > “Begin Mail Merge” > “E-mail Messages.”
Now you’ll be able to compose your electronic mail and add placeholders like {{Identify}}, {{Firm}}, and many others., the place you need to add your recipient’s particulars.
As soon as executed, reduce the doc tab (don’t save or shut it).
2. Set Up Your Recipients Record
Alright, now head to MS Phrase and open a brand new workbook.
Fill within the vital data, equivalent to first title, final title, and electronic mail deal with, within the sheet.
Now, reserve it.
Professional tip: Double-check the knowledge and ensure it’s positioned in the suitable columns as a result of if one thing’s mistaken, it received’t merge accurately!
3. Hyperlink Your Recipients Record to Your Electronic mail Message
Click on on “Choose Recipients” > “Use an Present Record,” then select your electronic mail record and add it.
4. Add Personalised Content material to Your Electronic mail
Now go to “Mailing Tab” and click on on “Greeting Line” so as to add the customized opening line.
After this, click on on “Insert Merge Fields” to robotically add all of the merge tags to the e-mail.
And substitute the placeholders with the right merge tags in your electronic mail.
Should you skip this, your emails received’t be customized accurately!
PS: If you wish to change the font, measurement, or spacing of the merged content material, choose the merge area title and make the required modifications.
5. Preview & End
Click on on the “🔍” icon to preview your electronic mail.
As soon as all the things appears to be like good, click on on “End & Merge” > choose “Ship E-mail Messages.”
A pop-up will seem with the next choices:
- Within the Topic line field, write the topic line on your electronic mail.
- Beneath the Mail format part, you’ll be able to select how your electronic mail will look.
You may choose from:- HTML (which is the default and allows you to add formatting like daring textual content, hyperlinks, and many others.)
- Plain textual content if you wish to maintain the e-mail easy with no styling
- Then, underneath Ship information, you’ll see three choices:
- All information (Default setting) – This sends the e-mail to everybody in your record.
- Present file – This sends the e-mail solely to the particular person at present seen in your display screen.
- From and To – This allows you to select a particular vary of individuals out of your record (for instance, from particular person 5 to particular person 20).
Select “OK” to run mail merge.
What this methodology can’t do?
- It may be a time-consuming methodology as you must juggle between 3 completely different instruments (Outlook, Phrase, and Excel)
- Doesn’t provide electronic mail monitoring or scheduling options
- You may’t add attachments to the e-mail.
Additionally Learn: How one can schedule emails in Outlook?
Let’s rapidly have a look at the constraints of sending bulk emails utilizing the strategies we’ve lined up to now ( BCC, Gmail Mail Merge, and Outlook Mail Merge):
- ⚠️ Day by day sending limits
- ⚠️ Restricted personalization
- ⚠️ Low electronic mail deliverability
- ⚠️ No efficiency monitoring
- ⚠️ No automated follow-up
- ⚠️ Threat of errors (like pasting the mistaken electronic mail addresses or skipping the personalization column)
- ⚠️ Onerous to handle at scale
- ⚠️ No unsubscribe administration
Technique 4: Ship Bulk Emails with Electronic mail Automation Device (Saleshandy)
Finest for:
If you wish to ship bulk emails at scale, automate follow-up emails, get a excessive deliverability fee, and really observe your outcomes.
When can you employ this methodology?
Use this methodology whenever you need to know precisely what’s taking place together with your emails, like once they’re delivered, when somebody opens them, clicks a hyperlink, and even downloads a PDF attachment.
An electronic mail automation software offers you far more management over your bulk electronic mail campaigns than Gmail or Outlook ever may.
You should use these instruments to personalize your emails, match them to your model look, maintain a excessive deliverability fee, phase your viewers, observe what’s working, and even automate follow-ups so that you don’t should chase replies manually.
On this part, I’ll present you how one can ship bulk emails utilizing a software known as Saleshandy. You may comply with the identical steps with most different electronic mail automation instruments.
Step 1: Create a Free Account on Saleshandy
Step 2: Import Your Electronic mail Record
Step 3: Create a New Electronic mail Sequence
Step 4: Set Sending Limits and Schedule
Step 5: Ship or Schedule Your Electronic mail
Let’s get into the steps!
1. Create a Free Account on Saleshandy
Go to Saleshandy and click on on the blue “Join free” button.
By JUST getting into your electronic mail deal with, you’ll be able to join Saleshandy. (Sure, it’s that straightforward! You don’t have so as to add any extra data.
2. Import Your Electronic mail Record
Now you could add your electronic mail record or import leads out of your CRM.
Should you don’t have a mailing record, don’t fear!
You should use Saleshandy’s B2B database, which supplies you entry to 700M+ verified contacts to search out the suitable prospects on your marketing campaign.
3. Create a New Electronic mail Sequence
To create a brand new marketing campaign on Saleshandy, simply click on the “Create Sequence” blue button.
Then, click on on “Add Step.”
Now you’ll get two choices:
You may both set it up manually or use Saleshandy’s AI marketing campaign generator, which takes vital particulars from you and builds your total bulk electronic mail marketing campaign in seconds.
4. Set Sending Limits and Schedule
After getting arrange your marketing campaign, subsequent you could configure the sending settings.
Right here is how you are able to do it 👇🏼
Settings>Electronic mail Accounts> Sending Settings
- Day by day Quota
The very first thing you must do is to set the each day sending quota of every electronic mail deal with to 50 or fewer. - Set Time Interval
When you set the whole variety of emails per day, you could set the time interval for every electronic mail between 60 and 190 seconds. - Allow Electronic mail Ramp Up
Subsequent, you could toggle the change to allow electronic mail ramp-up. This regularly will increase your each day sending restrict. Ensure you maintain the e-mail ramp-up between 10% and 15%.
5. Ship or Schedule Your Electronic mail
Use Saleshady’s built-in electronic mail preview function to see how your emails will seem in your recipient’s inbox.
As soon as happy, you’ll be able to click on on “Activate the sequence!” to launch the marketing campaign or schedule it in your recipient’s time zone.
What this methodology can’t do?
Your bulk electronic mail sending restrict will rely on the subscription plan you select on the platform.
Technique 5: Ship Bulk Emails with Zapier + Gmail/Outlook
Finest for:
You’re utilizing a Google Sheet to gather contact type responses or a easy signup record, and desire a no-code technique to robotically electronic mail every particular person in actual time utilizing Gmail or Outlook.
When can you employ this methodology?
Use this whenever you need to robotically ship customized emails each time somebody will get added to your sheet, like leads or subscribers.
It hooks proper into no matter you employ and makes certain your message feels private, not machine-made.
That is the ultimate technique to ship bulk emails!
It includes utilizing a Zapier account to robotically ship an electronic mail each time a brand new contact is added to your spreadsheet.
It means that you can create a totally automated workflow with out writing any code and supplies quite a lot of flexibility to personalize your emails as wanted.
Step 1: Put together Your Google Sheet
Step 2: Arrange Your Zapier Account
Step 3: Set the Set off
Step 4: Select Your Motion App
Step 5: Add a Delay
Step 6: Check and Flip It On
Let’s discover them!
1. Put together Your Google Sheet
Create a easy sheet like this:
Vital ideas:
- Be sure the primary row has column headers
- Keep away from leaving clean rows
- Test that every one emails are legitimate
2. Arrange Your Zapier Account
Go to zapier.com, log in, and click on “Create Zap.”
This can open a clean automation setup.
3. Set the Set off
Click on on “set off” and select “Google Sheets.”
Set the occasion to “New Spreadsheet Row.”
Join your Google account and choose the sheet you made earlier
This implies: each time a brand new row is added, Zapier will begin the automation.
4. Select Your Motion App
Choose “Gmail” because the “motion app.”
Then select “Ship Electronic mail” and join your electronic mail account
Now, fill out the e-mail particulars utilizing the columns out of your sheet:
- To: Use the “Electronic mail Tackle” column
- Topic: One thing like “Hello {{First Identify}}, only a fast observe!”
- Message: You can even pull in customized data like firm title or a message area
5. Add a Delay
To keep away from sending all emails without delay (and getting flagged), you want first to click on the “+” icon between your set off and motion.
Then seek for “Delay by Zapier” after which within the motion occasion select “Delay After Queue”
And set it to 1–2 minutes between emails
6. Check and Flip It On
Run a fast check utilizing one row out of your sheet
If it appears to be like good, click on “Publish Zap.”
Now, each time you add a brand new row in your Google Sheet, Zapier will robotically ship a personalised electronic mail to that particular person.
What this methodology can’t do?
- You’re restricted by Zapier’s sending caps—free plans allow you to ship simply 5 emails/day, and paid plans max at about 10/hr
- Gmail caps you at 15 simultaneous connections, so triggers can decelerate for those who run a number of Zaps
- This methodology isn’t constructed for sending giant one-time campaigns; it’s greatest for small quantity campaigns
How A lot Does It Value to Ship Bulk Emails?
The price of sending bulk emails is dependent upon two main elements:
1. Electronic mail Infrastructure Value
Is there a must spend on electronic mail infrastructure?
Sure. As a result of Gmail accounts have each day sending limits, and even for those who don’t hit the utmost restrict, there are electronic mail deliverability points.
As per most profitable chilly emailers, you need to ship 30-50 emails each day from an electronic mail account.
Now, additionally it is beneficial to maintain separate sending domains so that you simply don’t wreck the sender status of your major area.
Bulk Electronic mail Calculator
Estimate the domains and electronic mail accounts wanted on your bulk electronic mail marketing campaign.
Area value: $10-$15 per area per yr.
Electronic mail account value: $3-$5 per account per thirty days.
2. Automation Platform Value
In case you are planning to make use of an electronic mail automation platform (for advertising or emails), it would have completely different expenses based mostly on the month-to-month emails and energetic prospects.
- For sending bulk chilly emails, it will probably value round $60-$80 for sending 10,000 – 20,000 emails each month.
- For sending mass advertising emails, it will probably value you round $20-$40 per thirty days for each 10K emails.
Nevertheless, whatever the determination you’re taking, there’s 1 golden rule you should comply with to ship bulk emails – Restrict your each day emails per account to 50.
Finest Suggestions for Sending Bulk Emails
Comply with these easy practices to ship bulk emails the suitable means and keep away from touchdown in spam folders or getting your area blacklisted.
Tip 1: Comply With Rules
Tip 2: Keep Deliverability
Tip 3: Phase Your Leads for Focused Personalization
Tip 4: Comply with a Sending Sample
Let’s get into the main points!
Tip 1: Comply With Rules
Earlier than sending bulk emails, make sure you adhere to related electronic mail guidelines, such because the CAN-SPAM Act within the U.S. and the GDPR in Europe.
Why?
Properly, for those who break these guidelines, you would face hefty fines within the tens of hundreds per electronic mail underneath CAN‑SPAM, and even as much as 4% of your annual income underneath GDPR.
Tip 2: Keep Deliverability
When sending bulk emails, make sure you preserve excessive deliverability charges.
As a result of in case your deliverability is poor, even probably the most completely written electronic mail received’t attain your viewers.
And it’ll not solely find yourself losing your efforts, but additionally harm your area status.
Right here is how one can obtain most electronic mail deliverability →
- Arrange SPF, DKIM, and DMARC
- Heat up your area
- Keep away from spammy content material
- Persist with a gradual sending schedule
- Embody an unsubscribe hyperlink
Urged Learn: Electronic mail Deliverability Information
Tip 3: Phase your Leads for Focused Personalization
In case you are sending bulk electronic mail campaigns for gross sales or outreach functions, do not dump all of your recipients into the identical record.
As a result of it is not going to get your outcomes!
As an alternative, phase your leads based mostly on their ache factors or use instances.
When you do this, use these insights to personalize your emails extra meaningfully.
Why is focused personalization vital?
Properly, it’s 2025, and personalization isn’t nearly including somebody’s title or firm anymore.
As of late, if you need replies, you’ve obtained to transcend the fundamentals.
Focused personalization makes your electronic mail really feel related and exhibits the reader that you simply truly perceive them and their challenges, not like some random stranger exhibiting up of their inbox.
Tip 4: Comply with a Sending Sample
Timing is vital with regards to sending bulk emails!
And sticking to a correct sending sample not solely lets you keep away from spam filters but additionally will get extra engagement. Subsequently, listed here are some ideas you could have in mind whereas making a sending sample on your bulk emailing campaigns.
- Don’t ship all of your emails without delay; house them out in batches
- Select mounted days and instances as a substitute of random blasts
- Keep gaps between follow-ups so that you don’t come off as spammy.
Professional Tip:
- Ship bulk emails on Tuesdays, Wednesdays, and Thursdays between 10 AM to 1 PM
- Don’t ship emails late within the night, throughout weekends, or early Monday mornings
Frequent Errors to Keep away from Whereas Sending Bulk Emails
Listed here are some frequent errors to keep away from whereas sending bulk emails that may harm your efforts:
Let’s decode them!
1. Shopping for Electronic mail Lists From Unreliable Sources
I’m not saying shopping for electronic mail lists is mistaken, however the place you purchase them issues quite a bit.
Should you get your record from an unreliable supply, there’s a excessive likelihood that the emails in it will likely be outdated or pretend.
Which means you’re not simply losing cash, however you’re additionally placing your area in danger.
2. Ignoring Bounce Charges
You need to all the time control the Bounce charges!
As a result of excessive bounce charges can critically harm your bulk electronic mail campaigns by inflicting issues like:
- Electronic mail suppliers will see you as a spammer
- It can harm your sender’s status
- Have an effect on the deliverability of future emails
Subsequently, to keep away from excessive bounce charges, be sure you take away invalid emails out of your record and ensure your record is all the time clear and updated.
3. Sending Bulk Emails from a New Account
In case your electronic mail account is new, don’t use it for bulk emailing immediately.
As electronic mail service suppliers can simply acknowledge new accounts that abruptly begin sending a whole bunch of emails, which triggers their spam filters.
So, what must you do as a substitute?
Earlier than utilizing your electronic mail account for bulk emailing, heat it up. First, begin by sending small volumes, as it would slowly construct belief, after which improve the variety of emails over time.
Select the Proper Technique to Ship Bulk Emails
Bulk emailing continues to be one of the vital efficient methods to speak with a big group of individuals, be it for gross sales, updates, or bulletins.
Nevertheless it solely works for those who’re utilizing the proper methodology.
On this information, I’ve shared all of the methods to ship bulk emails, together with their execs, cons, and when to make use of each.
So, now it’s your flip to determine which one suits your necessities.
Right here’s what I counsel:
Don’t overthink it. Simply choose one methodology and begin with a small marketing campaign, and determine what works.
FAQs
1. Is it potential to ship 10,000 emails without delay?
10,000 emails is a giant quantity, nevertheless it’s truly scalable for those who use a chilly emailing platform with all the e-mail deliverability and personalization options so that you simply get replies out of your emails.
You should use Saleshandy, which is an effective and trusted chilly emailing platform for companies globally.
2. Will ESP mismatch trigger points whereas sending bulk emails?
Ideally, it shouldn’t create any points, however in bulk emails, it’s superb to ship emails from the identical ESP because the recipient.
3. How do you ship mass emails from Gmail without cost?
Should you don’t need to spend something, then the one technique to ship mass emails without cost is by immediately sending them from Gmail.
However once more, this methodology is laborious and there are excessive possibilities that your electronic mail will probably be flagged by Electronic mail Service Suppliers (ESPs).
4. How one can make bulk electronic mail sender accounts?
It’s truly fairly easy to create bulk electronic mail sender accounts; all you must do is,
- Create a number of electronic mail accounts
- Heat them up (earlier than sending your first chilly electronic mail)
- Preserve their status excessive whereas sending emails (by constantly warming up by setting a each day proportion of emails for warmups)
