The web/hybrid property company market continued to see a fall in market share, from a excessive of 8.2% in 2019 to only 4.8% of all residential property exchanges in Q2 2025.
A notable ‘altering of the guard’ has taken place, with eXp surpassing Purplebricks to say the primary slot for brand new directions inside this sector, whereas Yopa holds third place.
The truth is, eXp usually are not simply the primary model for the net/hybrid sector, they’re the most important model within the nation all through Q2 for New Directions, in line with TwentyEA.
In contrast with Q2 2024, the variety of directions listed by Purplebricks dropped by 25%, while in the identical interval, eXp’s new directions had been 48% increased.
Throughout the 4.8% of exchanges, the self-employed brokers’ market share rose to 2.3%, reflecting eXp’s progress.
The newest research discovered that there was vital progress from the net/hybrid brokers throughout the rental sector. In 2025, they signify 18.3% of all new directions To Let. This share is 9.5% increased than final 12 months and 121% increased than pre-pandemic.
Of the 18.3% market share, OpenRent accounts for 17.1% and is rising even quicker at 11.5% within the final 12 months, and 189% since pre-pandemic.
Progress is way extra prevalent at lower cost ranges and within the £800 per calendar month or much less vary. Progress was 17% year-on-year, and on-line/hybrid brokers now have a share of 25% at this worth bracket.
Separate information from TwentyEA reveals that the gross sales market is powerful, with almost 500,000 properties listed on the market in Q2 2025, elevating provide ranges to their highest level for the final seven years. On the similar time, demand has elevated by virtually 7% year-on-year thus far in 2025.
In analysis detailed in its newest Property & Homemover Report, TwentyEA, a part of the TwentyCi group, discovered that year-to-date transactions are additionally 30% increased than in 2024. By way of worth, the typical UK residential asking worth in Q2 was £458k, a rise of £24k from Q1.
This market resilience comes regardless of the stamp obligation modifications in April, nonetheless, the consequences of this may occasionally nonetheless be working their manner by means of the system.
Because of these modifications and subsequently predictably, Q2 2025 noticed an 8.7% drop in exchanges in comparison with Q2 2024.
The tables under present the important thing market indicators for Q2 2025 in comparison with Q2 2024 in each the gross sales and lettings markets.
Katy Billany, TwentyEA’s govt director, mentioned: “Q2 2025 is characterised by sturdy transactional exercise throughout gross sales and lettings. While the gross sales market is experiencing rising provide, there are persistent structural challenges in each the gross sales and rental sectors.
“Whereas general demand stays resilient, slower transaction timelines and rental affordability points level to systemic points that might dampen momentum if left unaddressed.
“Additionally it is the case that the latest stamp obligation modifications are nonetheless working their manner by means of the system. This, within the brief time period, might result in a cooling in purchaser demand. Sellers might subsequently want to regulate pricing expectations accordingly. Within the medium to long run, if inflation and rates of interest stabilise, the market ought to rebalance, however affordability will stay a key constraint to exercise and demand.”
