HartBeat Ventures, an funding fund based by actor and comic Kevin Hart, has co-led a £26m funding in London-based well being and health app Easy Life.
Based in 2019, Easy Life was launched to supply sensible weight reduction assist as a response to the quite a few fad diets and unreasonable expectations introduced by social media influencers.
The app leans closely on AI instruments, together with an automatic well being coach, referred to as Avo, that provides personalised assist that the corporate claims is backed by the enter of its staff of nutritionists.
Customers can chat with the AI coach in addition to use the Avo Imaginative and prescient instrument, which makes use of the cellphone’s digital camera to scan meals, menus and procuring aisles to supply sensible suggestions on the well being qualities of merchandise and recipes.
“Our mission has all the time been easy: make well being teaching accessible, adaptive, and sustainable — with out stress, extremes, or limitations,” stated the corporate, asserting its funding.
“We’re utilizing AI to construct a gamified companion expertise that, in early testing, has boosted each retention and weight reduction success.”
HartBeat Ventures was joined by Liquidity in supporting the funding spherical.
“I’m hyped to again Easy. Easy is actually altering the sport in well being, and HBV desires to be entrance row for that,” Hart stated.
The world well-known comic launched the agency in 2009 and has secured LP-backing from JP Morgan Asset Administration. HartBeat’s investments embody Operate Well being, Radiant Industries and Prepared Participant Me.
