With greater than 10 years of expertise, Lauren Elizabeth Patterson is a seasoned promoting and digital advertising and marketing skilled lending her experience as co-founder and chief government officer of That Random Company, based mostly within the Detroit metropolitan space. She was impressed to start out her firm by her mom, a profitable entrepreneur, and is proud to be on the helm of a woman-owned enterprise.
At That Random Company, Ms. Patterson leverages her experience in technique and creation to make sure shopper satisfaction and lay a strong basis for the way forward for her enterprise. Bringing a decade of expertise to her function, she led the corporate to develop by 400 % in its first yr, a notable achievement contemplating the challenges that accompanied the COVID-19 pandemic. She attributes her success to her unwavering dedication, her creativity and her information of business traits.
About Ms. Patterson
Ms. Patterson’s tutorial background laid the inspiration for her skilled success. In 2014, she obtained a bachelor’s diploma in communications with a minor in entrepreneurship from John Carroll College. She complemented her formal training with a number of certifications that prolonged her experience, together with a content material advertising and marketing certification from HubSpot Inc. She additionally accomplished coaching in Snapchat Promoting Necessities via Snap Inc. and Twitter Flight Faculty via Twitter (now X).
Ms. Patterson started her entrepreneurial profession because the proprietor of Elizabeth Rose Footwear, the place she labored as an artist from 2012 to 2015. In the meantime, her internships at Kiwi Inventive, Moen Integrated, Fox Searchlight Footage and Rebecca Adele PR & Occasions offered her with priceless advertising and marketing and public relations insights that bolstered her experience and laid the inspiration for her future achievements and recognition within the business.
Ms. Patterson additional honed her abilities in digital advertising and marketing and strategic communication because the director of content material and social media at Platypus Labs from 2019 to 2020. She additionally discovered success as a social media strategist at Lambert from 2018 to 2019 and at Campbell Ewald from 2017 to 2018.
Success in Her Area
Ms. Patterson’s contributions have earned her varied accolades, together with a Webby Award in 2016 and the Greatest Built-in Marketing campaign recognition from GTB in 2015. She has additionally been featured in notable publications like Adweek in 2016 and the Detroit Free Press, which counseled her for her social media efforts through the Detroit Auto Present in 2019.
Ms. Patterson attributes her success to the optimistic relationships she has constructed all through her profession. One among her mottos is “Work onerous and be form,” which aligns together with her perception that placing your finest foot ahead is vital since you by no means know the way you could affect one other particular person’s life. Her success has additionally been enhanced by her dedication to remaining present in her area, particularly since social media has developed past simply interesting pictures and entertaining movies, functioning as a search engine that’s essential for companies and types to grasp and apply.
Exterior of Working Hours
Exterior her work at That Random Company, Ms. Patterson has been a member of the Forbes Enterprise Council since 2024 and is a Forbes contributor. She can be actively concerned in varied civic-minded organizations, together with Forgotten Harvest and Arts & Scraps, the place she volunteers and donates often.
Transferring ahead, Ms. Patterson goals to proceed rising as an entrepreneur whereas main That Random Company, hoping to create extra alternatives for her crew and mentor youthful people. Moreover, she plans to additional her experience by exploring superior AI and new applied sciences that contribute to her area.
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