LifeSearch and All in Place partnership places safety at coronary heart of SME monetary planning

Editorial Team
6 Min Read


LifeSearch, one of many UK’s main safety recommendation specialists, has introduced a brand new partnership with All in Place, the web software program and providers platform for the accountancy sector. The collaboration will allow accountancy companies to supply their SME shoppers seamless entry to life insurance coverage and enterprise safety options and fee-free safety experience, enhancing their very own advisory functionality and increasing the worth of their service proposition.

The partnership addresses a big hole available in the market. Research1 from All in Place reveals that 78% of UK accountancy companies hardly ever or by no means conduct danger assessments to evaluation their shoppers’ safety in opposition to ill-health and early loss of life – leaving enterprise house owners and their households uncovered to probably devastating monetary penalties.

All in Place’s built-in planning platform permits accountants to develop complete company and private monetary plans that think about each enterprise and private finance wants in tandem. By this partnership, All in Place companies and their shoppers acquire direct entry to LifeSearch’s staff of specialist enterprise safety advisers who can safe tailor-made cowl from an intensive vary of insurers. This implies accountants can deal with each their shoppers’ particular person and enterprise safety wants with out requiring in-house insurance coverage experience.

Ed Axon, LifeSearch Chief Progress Officer, stated: “Enterprise house owners are diligent about defending their tangible property – their buildings, tools, and authorized liabilities – however typically overlook one in every of their most precious property: themselves.

“This partnership with All in Place represents a big step ahead in our mission to guard folks correctly. By enabling accountants to take a holistic view of their shoppers’ enterprise and private safety wants, we’re serving to to shut a crucial hole that leaves households and companies susceptible. Many enterprise house owners don’t realise they will organize life cowl tax-efficiently via their enterprise. When safety is built-in into broader monetary planning, with specialist recommendation, shoppers get complete cowl that really safeguards what issues most.”

Richard Bertin, Chief Government, All in Place, stated: “We’re delighted that LifeSearch has chosen All in Place as a strategic associate. Our collaboration makes it simpler for our accountancy companies to assist shoppers acquire specialist recommendation from market leaders, in what will be seen as a crowded and complicated market. We’ve simplified the method for shoppers to establish who they may use by providing entry digitally to one of many main safety brokers within the UK.

“All in Place recognises there’s an recommendation hole within the UK and there is a vital function for the accountant to play in providing options to their shoppers to handle danger. Enterprise house owners are sometimes time and money poor, so need peace of thoughts and a pathway to high quality, specialist advisors when contemplating the safety wants for them, their household and the enterprise. We’ve created All in Place Now, as a standalone division, to assist accountants and their shoppers get straight via to better of breed recommendation, when a necessity is recognized, and sometimes when the consumer merely doesn’t know the place to go.”

Georgina Rollings, Co-CEO at Starfish Accounting and an All in Place consumer, was a part of a pilot take a look at of LifeSearch’s providers and reviewed numerous time period life insurance coverage and revenue safety insurance policies from a private and enterprise possession perspective. She stated: “We had a stage of crucial life cowl in place with a earlier dealer. We’ve been blown away by the extra complete providing at a cheaper price that we’ve been capable of supply via LifeSearch. It has given us reassurance for the long run and having been via a easy and handy course of with the LifeSearch staff, are capable of extremely suggest it ought to our shoppers want safety for themselves, their households or their companies.”

LifeSearch is among the UK’s main safety recommendation specialists, mixing expertise with knowledgeable human recommendation. Since 1998, it has helped over a million folks, households and companies safe 1.7 million insurance policies via its staff of 280 specialist advisers. LifeSearch has innovated by embedding safety into wider conversations, reaching shoppers in underserved markets to assist its ambition to guard folks correctly.

Alongside All in Place, LifeSearch already works with a spread of companions together with Which?, Lloyds Banking Group, Yorkshire Constructing Society, Evaluate the Market, MoneySuperMarket, and PensionBee. For extra data, go to our associate web site.

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