Lusha vs ZoomInfo: Pricing, Options & Accuracy.

Selecting the improper B2B information supplier can quietly drain hundreds out of your outbound finances.

Unhealthy emails = bounces.

Unhealthy numbers = wasted dials.

Unhealthy focusing on = lifeless sequences.

When deciding between Lusha and ZoomInfo, you’re not simply choosing a device.

You’re truly deciding how efficient your whole outreach engine might be.

Each platforms promise verified B2B information.

Each declare that will help you attain the proper consumers.

However they’re constructed for utterly completely different prospecting kinds:

• Lusha = Pace → fast contact lookup, easy, zero studying curve.
• ZoomInfo = Depth → superior filters, intent information, wealthy firm insights.

The problem?

Most critiques inform you what these instruments do, however not which one truly helps you guide extra conferences or get extra replies.

I examined each instruments throughout actual prospecting workflows from LinkedIn scraping to record constructing, information enrichment, and marketing campaign preparation, so that you don’t need to.

This information compares Lusha and ZoomInfo on key options, information accuracy, pricing, ease of use, and day-to-day usability.

So you may confidently select the device that helps you generate extra replies, not simply extra leads.

Comparability at a Look: Lusha vs ZoomInfo vs Saleshandy

If you wish to skim the content material, this comparability desk will provide help to perceive what this information covers in only a few seconds.

Seen the sample?

Lusha helps you discover leads quick. ZoomInfo provides you depth.

However neither permits you to act on these leads.

That’s the place Saleshandy modifications the sport by seamlessly connecting prospecting to outreach.

Lusha vs ZoomInfo in 2025: Who’s Higher and Why?

At first look, Lusha and Zoominfo are B2B gross sales intelligence and lead prospecting platforms.

Nonetheless, if you look carefully, you’ll discover that they’re comparable but distinct.

So, let’s break down each the instruments primarily based on:

1. Lusha vs Zoominfo: Fast Overview

Each Lusha and Zoominfo assist gross sales groups discover verified contacts.

Lusha:

Lusha is a simplified B2B platform to get leads on your outreach.

I discovered Lusha to be a no-fuss device the place all you must do is join and begin discovering prospects.

It additionally lets you discover verified emails and telephone numbers immediately from LinkedIn or firm web sites, utilizing a Chrome extension.

Database measurement: 280M+ verified contacts.

What I like:

For fast prospecting, I can flip to Lusha with out paying for additional instruments.

What may be improved:

When there’s a requirement for intensive information past contact info, it may be disappointing.

If you’re curious how Lusha is in comparison with Apollo, you may try an in depth comparability between Lusha vs Apollo.

Zoominfo:

ZoomInfo is a gross sales intelligence platform that not solely helps you discover prospects but additionally filters prospects primarily based on their intent.

Whereas utilizing ZoomInfo, I noticed, not like Lusha, it’s constructed extra for depth than velocity.

Database measurement: 225M+ verified contacts.

What I like:

It not solely offers you with prospects’ contact info, but additionally superior filters and intent indicators,

It identifies prospects who’re genuinely excited by your services or products.

What may be improved:

It takes time to get conversant in the platform, and the pricing and credit score system could make it tough for small groups.

You’ll be able to check out this detailed comparability between ZoomInfo and UpLead.

2. Lusha vs Zoominfo: Options

Now, let’s evaluate each of those instruments primarily based on their options.

To make it extra comprehensible, I’ve divided options into:

• Lead Prospecting and Search Filters
• Contact and Firm Insights
• Information Enrichment & Intent Alerts
• CRM & Software Integrations

Let’s have a look intimately.

Lead Prospecting and Search Filters

Lusha and ZoomInfo are nice instruments for prospecting, however they nonetheless cater to very completely different person wants.

Lusha:

It’s constructed for fast prospecting.

You’ll be able to simply go to LinkedIn, click on the Chrome extension, and immediately get verified emails and telephone numbers. 

Not solely are you able to immediately seek for contacts on the Lusha dashboard.

However you can even filter by location, position, and extra.

It’s excellent if you wish to discover a handful of prospects rapidly with out digging into filters.

ZoomInfo:

Alternatively, Zoominfo is constructed for strategic prospecting. 

It provides you superior filters like income measurement, firm tech stack, funding information, business, worker depend, and even intent indicators.

When you’re working focused campaigns and wish to phase your audience, ZoomInfo does that effortlessly.

Contact and Firm Insights

On this regard, there are vital variations between these two instruments.

Lusha:

It offers you with verified contact info, together with names, electronic mail addresses, direct telephone numbers, and firm names. 

It’s an easy and dependable device for locating whom to achieve out to, however that’s it. 

You don’t get any perception past that.

ZoomInfo:

But it surely’s completely different with Zoominfo.

You’ll really feel like you may have opened a detailed report of your prospects. 

It reveals who the decision-makers are, current firm information, funding rounds, and even hiring tendencies. 

These particulars assist significantly when pitching to necessary prospects.

Information Enrichment & Intent Alerts

Lusha:

It enriches fundamental contact particulars, similar to job title, firm, and electronic mail.

The information high quality is sweet, though often, some contacts might have re-verification if they’ve not too long ago modified. 

You’ll be able to depend on Lusha for on a regular basis prospecting, nevertheless it fails to ship past fundamental info.

ZoomInfo:

Zoominfo is a significantly better device by way of information enrichment.

It provides you extra than simply verified contact particulars. 

You get details about every firm, together with its measurement, the instruments it makes use of, and its present areas of curiosity. 

So, if an organization is actively searching for a product/service like yours, you’ll know instantly.

Wonderful proper.

CRM & Software Integrations

Each instruments roughly combine nicely with CRMs and different outreach software program.

Lusha:

It connects with HubSpot, Salesforce, and Pipedrive. 

You’ll be able to export contacts immediately or sync them into your CRM inside seconds. 

It is vitally clean and best for smaller groups that need a fast workflow.

ZoomInfo:

Zoominfo is constructed for giant gross sales ecosystems. 

It integrates not solely with CRMs like HubSpot and Salesforce, but additionally with advertising automation instruments similar to Marketo and Outreach. 

You’ll be able to immediately launch your enriched information right into a full-fledged marketing campaign.

Though the entire setup is complicated and principally feels ineffective in case your outreach is on a small scale.

3. Lusha vs Zoominfo: Pricing

Pricing performs an necessary position in deciding on a device.

Let’s evaluate each these instruments primarily based on their pricing and see what matches your finances and necessities.

Lusha:

Lusha has one free plan and three paid plans.

Free Plan:

You’ll get 40 credit/month for 1 person solely.

It contains:

• Lookup for telephone numbers
• Verified electronic mail addresses
• Bulk contact reveals as much as 25 contacts
• Intent indicators
• Intent filter 
• All contacts & firms filters
• Lusha extension
• Integrations (CRM, E-mail & Gross sales instruments)

Paid Plan:

First paid plan is “Professional” ranging from $22.45/month for 3000 credit, together with 3 customers.

It contains:

• All credit granted upfront (annual plans)
• Normal search filters
• Record administration
• Record export
• CSV Enrichment (as much as 300 rows)
• Bulk present (50 contacts)
• Primary utilization analytics
• Know-how and Intent alerts
• Extension bulk present (25 contacts)

The second paid plan is “Premium,” costing $52.45/month for 7200 credit for 5 customers.

It contains:

• All credit granted upfront (annual plans)
• Database bulk search (as much as 150 contacts without delay)
• CSV Enrichment (500 rows)
• Bulk present (150 contacts)
• Superior utilization analytics
• Know-how and Intent alerts

The third and final paid plan is “Scale,” which is a customized plan as per your wants and group measurement.

It’s designed for large enterprises and large-scale prospecting.

It has options like:

• Customized seats
• All credit are granted upfront
• Free supervisor seat
• CSV enrichment (10,000 rows)
• Database bulk search (as much as 1,000 contacts without delay)
• Bulk present (5,000 contacts)
• Firm CSV export
• Intent indicators (25 matters)
• Intent filter (Limitless outcomes)
• Superior group administration
• Group administration (Teams & credit score limitations)
• CRM integration (HubSpot, Salesforce, Zoho, Pipedrive, and many others.) and lots of extra.

Now, let’s have a look at what Zoominfo has to supply with its pricing.

Zoominfo:

Zoominfo provides a 14-day free trial and three plans primarily based on gross sales, advertising, and expertise.

For Gross sales, the fundamental paid plan is “Zoominfo Skilled,” which you’ll be able to customise as per your wants.

It has options like:

• Complete contact & firm profiles
• Fast/superior search and exporting
• Cell numbers & enterprise electronic mail
• Tailor-made prospect lists, alerts & customizable tagging
• Territory administration filters and report match insights
• CRM Integrations (Hubspot, Advertising, Salesforce, and extra)
• Chrome extension and cellular app
• AI-powered electronic mail technology and personalization
• Clever dialing with AI-driven insights
• Normal help

Such options are additionally continued within the different two paid plans, which supply extra AI options and integrations which you could join immediately and confirm with the help group.

4. Lusha vs Zoominfo: Information Accuracy

No device has 100% accuracy, and if anybody claims it does, they’re mendacity.

What issues is how briskly information is refreshed and the way usually duplicates or bounced emails seem.

Under, I’ve in contrast the instruments primarily based on their accuracy with prospect information.

Lusha:

It supplied me with verified emails, which you should use instantly on your outreach.

Cellphone numbers had been typically hit and miss, relying on the area or business.

So I’ll say you may belief it for fast prospecting and simply to get emails and telephone numbers.

Zoominfo:

ZoomInfo’s information accuracy, however, feels extra stable and detailed.

It has a number of verifications to make sure your emails don’t bounce and you’ve got a verified prospect contact record.

What I favored most was how deep the info goes. 

You’ll be able to see firm hierarchies, job modifications, and a lot extra to achieve the decision-maker immediately.

However in fact, that depth will value you greater than Lusha.

5. Lusha vs Zoominfo: Buyer Help and Suggestions

A device can’t be thought of good until it’s backed up by sturdy and fast buyer help and glad clients.

Let’s see how it’s for each of those instruments.

Lusha:

Their help high quality is constant as a result of the product is easier.

I reached out by means of chat, and most of my questions had been answered.

Nonetheless, since it’s an AI chatbot, typically the responses will not be precisely what you’re asking.

You might have assist paperwork for numerous queries, and the interface is straightforward, so that you received’t must study for that.

G2 and Reddit have combined critiques, primarily concerning a clear, simple interface and fast prospecting. 

Nonetheless, there are a couple of negatives, together with issues about information inaccuracy and deceptive info.

Zoominfo:

ZoomInfo’s help high quality correlates with the dimensions of your contract.

When you’re on a premium plan, you get onboarding periods, a buyer success supervisor, and direct steering within the plan itself.

However for smaller customers, the response time may be slower, and the documentation feels too technical to know.

G2 and Reddit critiques are higher than Lusha.

Clients are complimenting their options and accuracy.

Alternatively, there are additionally critiques about complicated options and having a tough time understanding the device.

6. Lusha vs Zoominfo: Ease of Use

I’ve talked about this a number of occasions already, however let’s have a look at it in additional depth and understanding.

Lusha:

It has restricted options in prospecting and can be designed in a manner which you could simply begin looking for leads proper after signing up.

And that’s why it is extremely simple to make use of, even for brand new customers.

Zoominfo:

Zoominfo is however, takes time to study.

The dashboard is loaded with filters, information factors, and options, which may be overwhelming at first.

However when you get the dangle of it, it’s simple to handle.

So you may go for it if you don’t simply want a prospect’s fundamental particulars however full analytics.

Ultimate Verdict: Which Software Ought to You Select?

Your query shouldn’t be ~
“Which device has extra options?”

It ought to be ~
“Which device helps me begin conversations sooner?”

Lusha = Pace
Discover verified contacts rapidly and begin prospecting instantly.

ZoomInfo = Depth
Dig deeper with intent information, firmographics, and detailed firm insights.

Saleshandy = Pace + Depth + Outreach
Discover leads, personalize outreach, and begin conversations all from one platform.

If all you need is information, select Lusha.
If you’d like intelligence, select ZoomInfo.
If you wish to shut extra offers, select Saleshandy.

FAQs on Lusha vs Zoominfo

1. Is Lusha extra reasonably priced than ZoomInfo?

Sure. Lusha’s pricing is relatively lower than ZoomInfo’s, making it excellent for small groups. 

Whereas ZoomInfo’s pricing is increased and aimed toward massive firms.

2. Which has extra correct electronic mail information?

ZoomInfo’s information is extra correct and verified. Lusha’s is sweet for fast prospecting however wants additional checks.

3. Does Lusha combine with LinkedIn and CRM instruments?

Sure. Lusha integrates with LinkedIn by way of a Chrome extension and connects with CRMs similar to HubSpot, Salesforce, and Pipedrive.

4. What are the very best Lusha or ZoomInfo alternate options?

Saleshandy, Apollo.io, and Cognism are sturdy choices. Saleshandy stands out for verified contacts plus built-in outreach.

5. Is there a free trial for both device?

Lusha provides a free plan with restricted credit. ZoomInfo doesn’t present a free trial.

As an alternative, you may get demos upon request.