Whereas everyone knows the expression “monkey see, monkey do,” it doesn’t fairly hit the mark for me as I sit down to put in writing this. The phrase I’m actually trying to find is “emulate.” The definition? To match or surpass somebody or one thing, sometimes by imitation. There, that’s higher.
Earlier than I’m going any additional, let me be clear: this isn’t about puffing out my chest or boasting. I merely consider that every of us has distinctive abilities, and a part of life’s goal is to share them with the world.
As a authorized enterprise growth coach, my position is to show legal professionals behaviors, expertise and language that save time, enhance income and assist them in dwelling their finest lawyer’s life. I discovered early on that if I wished my purchasers to succeed, I needed to stroll the stroll myself. If I’m not somebody price emulating, what does that say about my teaching? Why would anybody need to observe my lead if I’m not demonstrating management? With that in thoughts, listed below are a couple of key habits which have helped me develop—and the way they assist my purchasers observe go well with on their very own journey to rainmaking success.
1. Positivity Powers Ahead Movement
Should you’re saying issues like “I can’t” or “I received’t,” you’re setting your self as much as lose earlier than you’ve even began. All of us have robust days and tough stretches, me included. (Have I discussed that I’ve a teen?) However right here’s the reality: it’s extremely troublesome to achieve enterprise growth with a detrimental mindset.
One of the crucial efficient methods I shift my considering is by taking constructive motion. Whether or not it’s understanding, getting chores executed or spending time on enterprise growth, I do issues that transfer me in a productive course. And the thoughts responds.
My purchasers see this consistency. They decide up on the optimism that these habits create. I’m half coach, half therapist and full-time optimist. We speak about all the things, billable hour stress, troublesome purchasers or companions, and why enterprise growth efforts could also be stalling. I pay attention, I perceive, after which we collaborate to create a transparent plan. By the top of the decision, my purchasers depart with extra readability, power, and confidence than that they had firstly. That transformation from skeptical and apprehensive to motivated and forward-looking? That’s the magic.
2. Changing into An Organizational Murderer
I’ll admit it: I was a complete catastrophe when it got here to group. Stacks of enterprise playing cards. Messy file folders. A cluttered inbox. Missed follow-ups with potential purchasers and strategic companions. Sound acquainted?
A whole lot of my purchasers begin off this fashion. Nevertheless it doesn’t take lengthy earlier than they understand I’ve develop into the grasp of group. No paper muddle. Inbox at zero. And sure, I solely work 4 days every week now (humble brag). What modified? I noticed that in an effort to educate legal professionals enterprise growth, I first needed to grasp time administration and group. One doesn’t work with out the opposite.
So, I grew to become a pupil of the sport. I studied productiveness legends like David Allen, writer of “Getting Issues Carried out,” and James Clear, who wrote “Atomic Habits.” And I utilized their classes relentlessly. It took time, nevertheless it was a game-changer. Immediately, my purchasers see that construction in all the things I do, and so they need in on the key sauce. The perfect half? I really like serving to them get there.
3. Construct Your Model To Construct Your Enterprise
Imitation isn’t simply the sincerest type of flattery. It’s the beginning of actual studying. A whole lot of my purchasers discover me by means of my books, podcast, or articles — like this one. They’re observing somebody who’s keen to place himself on the market, and that issues.
I might by no means ask a consumer to do one thing I’m not already doing myself. That’s a part of why the outcomes we get are so robust. Enterprise growth by itself can transfer the needle, however if you mix it with advertising and marketing and brand-building, you see transformation. I’m additionally an enormous believer in automation and delegation. My digital assistant handles a lot of the backend work, which frees me as much as deal with high-value efforts like consumer engagement, content material creation, and relationship-building with referral sources.
Lots of the legal professionals I work with battle to even write their first LinkedIn submit. No shock there. As you’re properly conscious, perfectionism and threat aversion are widespread in your occupation. However with me modeling the behaviors and methods in actual time, we are able to discover the approaches that work finest for everybody. And since I’ve already examined and refined them, they’ll hit the bottom operating.
The place We Begin Isn’t The place We Finish
Should you requested 5 of my highschool associates how profitable I’d be in 30 years, not one in all them would have predicted I’d be a five-time writer and coach to among the most achieved legal professionals on the planet. However right here I’m, and I don’t take it with no consideration.
To ensure that my purchasers to develop, I’ve to be the last word position mannequin. I have to be the perfect at managing time, mastering enterprise growth, and constructing a model, to allow them to belief the highway I’m main them down. Their potential to emulate my methods, habits, and mindset is vital to their success.
Should you’re hungry to be taught and enhance, try my books, podcasts, movies, and articles at www.fretzin.com. Or for a extra direct path, shoot me an electronic mail at [email protected] and we’ll schedule a 30-minute name to see if there’s a match to work collectively.
Steve Fretzin is a bestselling writer, host of the BE THAT LAWYER Podcast, and enterprise growth coach completely for attorneys. Steve has dedicated his profession to serving to legal professionals be taught key progress expertise not at the moment taught in legislation faculty. His purchasers quickly develop into prime rainmakers and credit score Steve’s program and training for his or her success. He will be reached instantly by electronic mail at [email protected]. Or you’ll be able to simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin/.
