Marketing

AI Overviews Cite AI-Generated Content material Extra Than Human Writing

AI Overviews are AI-generated content material, which implies they'll include hallucinations.Google makes use of “grounding” to enhance their accuracy, however…

What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

In keeping with Garrett, AI Overviews for native search are "nonetheless rubbish," and never a lot has modified since 2024.…

Connecting the Dots To Drive Account-Primarily based Advertising Gross sales

Again and again, account-based advertising and marketing (ABM) has confirmed to be a serious generator of ROI. Firms proceed to…

9 Digital Advertising Conferences We’re Attending in 2025

It’s unattainable for anybody to checklist all one of the best digital advertising conferences as no person’s been to them all.However…