Adrien Harmel is the Co‑Founder and Chief Advertising Officer of Weenect, a French pet tech scale-up that has grown steadily since 2012 into one in all Europe’s main names in pet know-how. From the start, the corporate’s mission has been easy: to assist homeowners preserve their pets secure and stop them from getting misplaced.
As we speak, greater than 250,000 pet homeowners throughout Europe use Weenect’s GPS trackers, which have been advisable by veterinarians and animal‑safety organisations. The corporate has additionally cast partnerships with nationwide registries, combining identification with security in a manner that displays each innovation and accountability.
In 2025, Weenect was recognised with a number of worldwide awards, together with the latest Finest Pet Coaching Product on the UK Pet and Animal Merchandise Awards. The accolade highlights their recall coaching function, which makes use of light sound and vibration cues transmitted over the GSM community to information pets safely residence from just about any distance. Not like Bluetooth options, which solely operate at shut vary and shortly lose effectiveness as soon as a pet strays, GSM connectivity ensures dependable recall wherever the animal might roam.
Behind the scenes, Weenect has invested closely in its patented InfinityTrack™ know-how, which delivers realtime updates each second, dependable connectivity throughout borders, and battery optimisation that ensures constant efficiency. The corporate has additionally taken a stand in opposition to deliberate obsolescence by providing lifetime warranties, underscoring its dedication to sustainability.
For Harmel, the journey has at all times been about greater than know-how. It’s about listening to pet homeowners, understanding their actual wants, and designing instruments which might be exact, humane, and reliable. On this interview, he explains how security has guided Weenect’s progress, why simplicity typically wins over complexity and what the way forward for pet tech seems like.
What Makes Weenect Distinctive In The Pet Tech House?
What really units Weenect aside is our InfinityTrack™ know-how. It’s not simply one other GPS system, it’s a patented platform constructed on 4 complementary pillars: pinpoint location accuracy, extremely‑quick Reside Monitoring, dependable connectivity wherever you might be, and optimised battery life. Collectively, these ship rock‑strong monitoring with out including complexity for pet mother and father.
Behind the scenes, InfinityTrack™ integrates multi‑constellation satellite tv for pc reception with an AI‑powered hybrid positioning engine, a 1‑second Superlive mode, and a multi‑community, multi‑nation eSIM. This implies our collars are continually positive‑tuning battery and connectivity to remain correct, responsive, and lengthy‑lasting.
For homeowners, the result’s easy: they know precisely the place their pet is, in actual time, with a tool they will belief day after day. And on the core of all this innovation is security, each technical alternative we make is pushed by the purpose of guaranteeing pets are by no means misplaced.
Weenect Just lately Gained Finest Pet Coaching Product At The 2025 Pet And Animal Merchandise Awards. What Does This Recognition Imply To You?
It’s an enormous honour as a result of the award highlights each innovation and compassion. Our recall coaching function makes use of sound and vibration cues over the GSM community to information pets residence from just about any distance far past the boundaries of Bluetooth.
By avoiding harsh strategies and fostering belief, this humane method not solely enhances security but additionally reduces stress, helps accountable off‑leash freedom, and extends important advantages to pets with particular wants, reminiscent of those that are deaf or blind.
For us, the award validates our philosophy: know-how ought to serve animals and their households, not overwhelm them. It reveals that security‑first design, when mixed with considerate engineering, could make an actual distinction in on a regular basis life.
What Pet Tech Traits Are Rising Quickest And How Do You See Them Evolving?
Well being‑associated options are increasing quickly; coronary heart‑fee monitoring, stress analytics, wellness dashboards. However our analysis reveals pet homeowners stay cautious. Many fear about misdiagnosis or knowledge privateness, and solely a small minority consider that extra knowledge is at all times higher. In distinction, the strongest demand remains to be for professional instruments: GPS monitoring, exercise monitoring, and recall coaching.
A very good instance of this mismatch within the European market is the related litter field, which has generated trade buzz however is requested by fewer than 4% of householders. The lesson is evident: pet homeowners need know-how that solves a selected drawback extraordinarily nicely, with out pointless complexity. That’s why InfinityTrack™ has been so profitable, it delivers precision and reliability the place it issues most.
What Recommendation Would You Give To Aspiring Entrepreneurs?
Focus relentlessly on fixing one drawback higher than anybody else. Don’t chase each pattern or add options for the sake of it. Construct belief by delivering reliability, and pay attention intently to your customers, they’ll inform you what issues. For us, holding security as our North Star has guided each determination, and that readability has been key to our progress.
What’s Subsequent For Weenect?
We’re refining battery autonomy, enhancing efficiency in difficult terrains, and advancing AI for even higher precision. Our purpose is straightforward: full peace of thoughts for pet homeowners, wherever their animals roam.
