Zoopla has launched new options to its MyHome instrument for householders, aiming to spice up client engagement and ship higher-quality vendor leads for brokers.
The platform presently has over 4.5 million subscribed householders. Zoopla says the instrument allows customers to higher perceive and monitor the worth of their property, together with insights into their housing fairness and close by market exercise.
Among the many new options is a purchaser demand instrument, designed to assist potential sellers gauge how usually their property would seem in searches at three completely different value factors, together with the extent of competitors for equally priced properties.
What seems to be a primary for the UK market, the characteristic goals to encourage householders to think about the connection between pricing and purchaser curiosity earlier than partaking with an agent.
The MyHome improve additionally features a revamped agent comparability instrument, designed to assist would-be sellers to match native brokers of their space by variety of properties on the market, related properties beforehand listed and common itemizing time.
The outcomes are personalised to the potential vendor’s property that’s claimed on MyHome.
MyHome’s new agent comparability instrument:
In response to Zoopla, these upgrades and progress within the measurement of the MyHome subscriber base have supported a 14% improve in high-intent vendor results in brokers from the MyHome viewers between Q1 2025 and Q2 2025.
The common worth of a claimed property in MyHome can also be £47,000 greater than a typical property within the area it’s situated, claims Zoopla.
Brokers can get entry to those prospects by means of Prospect Plus, Zoopla’s new flagship vendor product.
Wealthy Hayes, chief working officer at Zoopla, mentioned: “Zoopla’s MyHome subscribers are extremely engaged with the worth of their house and what’s promoting of their native space, and their suggestions has knowledgeable MyHome’s newest upgrades and enhancements.
“Our focus is to make sure that we’re giving brokers entry to motivated sellers that drive a superb return on funding. As we proceed to innovate at tempo, we’re assured that this viewers will proceed to develop in each measurement and high quality and generate extra worth for our agent companions.”
