As a HubSpot Diamond Companion, we’ve seen HubSpot get some vital upgrades through the years and INBOUND 2025 was no exception. This was our first time internet hosting a sales space, and we loved speaking store at our Programmatic Bakery the place so many attendees (perhaps even you!) created a cookie selfie.
In actual fact, we “baked up” simply as many — if no more! — cookie selfies as HubSpot launched updates. Our co-sponsored sales space with StackAdapt was the spot to be if you happen to needed to find out about working digital promoting campaigns that convert.
Why cookies? Kuno and StackAdapt participated in HubSpot’s PGA program this 12 months and our partnership grew to become the right pair — like milk and cookies — so we knew we needed to cook dinner up one thing particular for INBOUND.
We developed a customized app, the Cookie Selfie Generator, and built-in it with HubSpot. Attendees took a selfie and AI remodeled them into the cookie of their selection, which naturally revealed one thing about their advertising model. Chocolate chip lover? You’re the traditional strategist. Sugar cookie? The inventive optimizer. Then, we printed out a half-dozen stickers as a memento. Our ovens had been working on overdrive!
However except for dances with the Biscuit Monster, we had been desirous to find out about HubSpot’s latest releases. The large theme this 12 months was “unified,” and we noticed a lot of new methods HubSpot is making that occur for groups and knowledge. Listed here are our high takeaways that you must learn about.
As at all times, attain out if you happen to need assistance implementing the newest from HubSpot.
Bounce to advertising developments
New HubSpot Options To Test Out
Breeze AI Is Prepared for Its Closeup
AI brokers in HubSpot simply received a significant improve. One in every of our purchasers even remarked: “Final 12 months Breeze AI was a toddler and this 12 months it’s extra like a doctoral candidate.” Breeze has two components:
- Assistants which now bear in mind and get higher at serving to you do issues like put together for gross sales calls primarily based on previous interactions, and
- Brokers that work as digital workforce members 24/7 if you’re off the clock.
Breeze Studio is the place the magic occurs. It’s the platform the place you handle and customise your AI Brokers and Customized Assistants to work for your small business. Examples embrace:
- Advertising and marketing Agent: Generate on-brand content material utilizing your messaging tips
- Information Agent: Run analysis on-line and save always-updated knowledge into the CRM
- Prospecting Agent: Places your outreach on autopilot
- Gross sales Agent: Qualify and route leads primarily based in your particular standards
- Service Agent: Deal with assist requests utilizing your information base and processes
HubSpot shared that their very own Buyer Agent can cut back assist ticket volumes by 50%+ whereas bettering customer conversion charges. Think about 24/7 protection that truly understands your small business and handles assist inquiries throughout chat, e mail, WhatsApp, Fb and voice channels. Breeze Brokers and Assistants might help you scale buyer satisfaction with out scaling headcount.
Discover it in HubSpot: Navigate to Breeze > Breeze Studio (Beta)
Information Hub (previously Operations Hub) Provides Automation
One other one among our purchasers at IN25 was excited in regards to the newly-renamed Information Hub. It’s an AI-powered instrument that connects spreadsheets, apps and knowledge warehouses, creating unified datasets in a well-recognized spreadsheet format. Advertising and marketing groups not must waste 6+ hours every week on guide exports/imports and knowledge cleansing. It’s all achieved for you.
We’re seeing two use circumstances for this:
- Spreadsheet Connections: Seamlessly combine with Google Sheets or Excel, with automated updates that feed enriched knowledge immediately into Sensible CRM, experiences, lists and workflows.
- Information Warehouse Integration: Hyperlink cloud-based warehouses comparable to Snowflake with HubSpot CRM knowledge, enabling activation in exact viewers segments and customized campaigns.
Accessible for Information Hub Professional & Enterprise customers
A Standalone Sensible CRM
HubSpot’s Sensible CRM is now out there as a standalone product, as a substitute of bundled, for Skilled and Enterprise plans. However what makes it smarter?
Upgrades embrace self-generating knowledge that occurs within the background to cut back guide knowledge entry and floor unused dialog knowledge, a brand new Challenge Object to handle tasks immediately in HubSpot, in addition to automated evaluation that implies the subsequent proper motion in your workforce.
HubSpot experiences that one manufacturing consumer diminished their gross sales workforce’s knowledge entry time by 60%, which interprets to 2.4 extra hours per week targeted on precise promoting actions.
We like the brand new Versatile CRM Views that can assist your workforce act in your knowledge quicker. As a substitute of forcing you to dig via the standard table-based view, this replace permits the identical buyer knowledge to be displayed as tables, charts or customized visualizations that match the best way every division truly works.
- For gross sales, meaning intuitive pipeline flows that make stalled offers instantly seen.
- For advertising, it’s funnel charts that pinpoint the place prospects are dropping off.
- Service groups achieve dashboards that forecast assist spikes, and
- Management advantages from executive-level insights tied on to development metrics.
Discover it in HubSpot: Navigate to CRM (included with any hub subscription and out there as standalone)
Advertising and marketing Studio: Marketing campaign Belongings Created in Minutes
Small advertising groups take be aware: Advertising and marketing Studio means that you can use AI to plan, design and launch your whole marketing campaign immediately in HubSpot.
Whether or not you clone an present marketing campaign or begin from scratch, you’ll begin with a immediate about your viewers and objectives to generate a marketing campaign temporary and all property like touchdown pages, social media posts, blogs, emails and extra. Completely different views, like a digital whiteboard and calendar, allow you to collaborate and assign due dates to maintain your workforce on observe.
Discover it in HubSpot: Navigate to Advertising and marketing > Advertising and marketing Studio (Beta)
AI-Powered HubSpot CPQ
HubSpot experiences that 86% of B2B offers stall in some unspecified time in the future, in order that they launched their new AI-powered CPQ (a part of Commerce Hub) to take the complexity out of quoting. This implies your gross sales workforce will spend much less time on paperwork and extra time closing enterprise. Now your CPQ, billing and funds are all on one unified platform.
CPQ permits you to:
- Generate skilled, correct quotes in minutes with AI-assisted workflows
- Speed up gross sales velocity by streamlining all the quoting course of
- Eradicate knowledge silos by integrating income knowledge with HubSpot’s Sensible
- Present patrons with a streamlined, self-service quote expertise
Discover it in HubSpot: Included in Commerce Hub. Navigate to a deal and add a quote to get began.
3 Sizzling Developments at INBOUND 2025
Construct Belief, Don’t Chase Clicks
Nice advertising has at all times been about connecting with individuals and serving to them clear up their greatest issues. However getting somebody to go to your web site in 2025? Some entrepreneurs are calling it the “site visitors apocalypse” as a result of outdated content material methods simply aren’t yielding the identical outcomes.
Maybe you’ve already seen the downshift in search site visitors to your web site. That’s as a result of 60% of searches now find yourself in zero clicks, due to AI Overviews. Even HubSpot CEO Yamini Rangan revealed that their advertising methods have shifted within the final 12 months to turn into extra private — assume staff posting on LinkedIn and hyper-targeted e mail personalization utilizing AI prompts.
As a substitute of chasing the clicking, it’s time to embrace AI so you may extra readily diversify throughout channels and construct belief wherever your buyer lives.
AEO: The New website positioning?
Earlier than you abandon website positioning technique, hear us out. Whereas Reply Engine Optimization (AEO) additionally known as AIO (AI Optimization) was the speak of the present, you additionally want website positioning to strengthen a robust omnichannel advertising technique that will get you found and cited by LLMs.
Our website positioning and Model Expertise departments are already forward of the sport, creating Customized ChatGPT apps for purchasers and implementing content material methods that get you seen in AI Overviews and cited inside LLMs like Perplexity, ChatGPT, Gemini and extra. We’ve been monitoring AI Overview mentions earlier than HubSpot even added the metric to their dashboard. However thank goodness they did, as a result of AEO is a metric you must proceed to compete!
Discover it in HubSpot: Reviews > Advertising and marketing > Net site visitors evaluation > Sources > AI Referrals
The Loop — HubSpot’s New AI Playbook
We’re all aware of the unique Inbound components: Entice, Interact and Delight. It simply received an improve with Loop Advertising and marketing, HubSpot’s advisable four-stage method which considers AI and human authenticity to drive advertising outcomes. The brand new buzzwords to observe are: Categorical, Tailor, Amplify and Evolve.
How Kuno Can Assist
We had many conversations in San Francisco with advertising professionals who wrestle with discovering an company that’s an agile, responsive extension of your workforce, but additionally in a position to ship high-quality methods and done-for-you content material campaigns you may be ok with launching.
We don’t imply to brag, however that’s our secret sauce.
Right here’s what Alyssa Rodriguez, Digital Advertising and marketing Supervisor at AAON, needed to say about working with us.
