Spectre has launched a brand new on-line instrument, Spectre Social, designed to assist property brokers handle and automate their social media presence.
The platform permits brokers to keep up a constant {and professional} profile throughout a number of social channels by offering branded templates, automated scheduling, and AI-generated captions that flip routine company duties into participating content material.
Developed alongside Road.co.uk, Spectre Social is a part of a wider suite of instruments providing brokers an built-in platform to help their advertising and marketing efforts and shopper administration.
Heather Workers, co-founder of Spectre, mentioned: “Social media is likely one of the hardest channels for brokers to handle persistently, however it’s additionally one of the crucial influential when distributors and landlords are selecting who to work with.
“With Spectre Social, we’ve made it easy, automated, and totally built-in into the Road.co.uk ecosystem, making certain each touchpoint an agent has with a shopper is linked and impactful with out growing agent workloads.”
The Spectre Social launch launched a number of new options, together with:
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Market Information Posts: Brokers can mechanically share reside native property market insights to supply data-driven content material.
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Hyperlink in Bio: A touchdown web page designed to direct followers to listings, valuations, and get in touch with types.
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Overview Posts: Integration with Google Opinions permits brokers to transform opinions into branded social posts.
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LinkedIn Publishing: Brokers can publish on to LinkedIn in addition to Fb and Instagram for constant cross-platform presence.
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AI Captions: AI generates captions based mostly on greatest practices to create content material shortly.
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Canva Integration: Customers can import customized graphics from Canva into Spectre Social with one click on.
Dave Smithbury, head of selling at Spectre, commented, “It’s exceptional how our growth groups proceed to innovate throughout the advertising and marketing area for property brokers, creating instruments that not solely set Spectre aside in property, however that any marketer, in any business, would like to utilise.
“Collectively, these improvements make Spectre Social essentially the most intuitive, totally linked social media instrument for property brokers – enabling easy content material creation, stronger engagement, and measurable outcomes throughout each channel.”
