Mumsnet, the UK’s largest on-line neighborhood of oldsters, has launched a safety-first smartphone for youngsters referred to as Different Cellphone in partnership with impartial smartphone firm Nothing and the SafetyMode app.
Put in on Nothing {hardware} and powered by SafetyMode software program, the Different Cellphone combines know-how with superior little one security controls, making it a safer smartphone for youngsters.
The Different Cellphone permits dad and mom to be utterly in command of what apps their kids can obtain and use. Distant administration lets dad and mom management content material and notifications, and monitor location and display screen time from anyplace.
SafetyMode software program filters dangerous content material like bullying, unhealthy language and nudity and flags inappropriate messages, photographs or pop-ups to folks. It’s the one software program accessible that checks all in-app content material, together with WhatsApp and all main social media platforms.
The brand new smartphone additionally has a minimalist, list-style residence display screen, which is designed to assist stop addictive use.
“Working with Mumsnet and SafetyMode, we’ve been in a position to pair superior security software program with our Nothing {hardware} to create one thing that doesn’t simply defend youngsters, however grows with them,” mentioned Ben Wharfe, UK&I basic supervisor at Nothing.
“As kids grow old, dad and mom can regularly unlock extra options as a substitute of getting to purchase a brand new system. It’s a sensible, long-term resolution, and one we’re proud to assist.”
Mumsnet analysis reveals dad and mom are more and more frightened in regards to the results of smartphones and social media on their kids’s growing brains, with 88% are involved about extra display screen time and publicity to sexual content material, and 86% having worries in regards to the influence on psychological well being and a spotlight span.
Just one in three (34%) fee present parental management apps as ‘very efficient’, and 77% say preserving their little one protected on-line seems like an inconceivable job.
“Our software program is protected, but in addition life like,” mentioned Bertie Aspinall, MD of SafetyMode. “It permits dad and mom the pliability to determine how and when their youngsters develop independence.
“SafetyMode is proof know-how and AI can be utilized to carry one of the best parts of telephones to youngsters and teenagers, whereas defending them from hurt.”