OneDome has entered right into a £7.5m media-for-equity settlement with Channel 4 Ventures, the funding arm of Channel 4. The deal consists of an preliminary £5m funding, with an extra £2.5m topic to efficiency targets.
The funding will fund a nationwide TV promoting marketing campaign in 2026 to advertise OneDome’s HomeBuyer Service — a fixed-price product that mixes mortgage recommendation, conveyancing, and transaction administration. The service is delivered by OneDome’s digital homebuying platform.
In anticipation of elevated client enquiries following the marketing campaign, OneDome is looking for to increase its adviser community. The corporate is aiming to recruit as much as 500 self-employed brokers and advisory corporations to handle the anticipated lead quantity.
All brokers becoming a member of the community will have the ability to commerce beneath the OneDome model or use the endorsement “Powered by OneDome” alongside their very own. The HomeBuyer Service, which shall be promoted through nationwide TV, shall be supplied completely by brokers throughout the OneDome Development Companions community,
Individually, OneDome is introducing a brand new product for owners, OneDome Remo, which packages remortgage recommendation and conveyancing right into a fixed-price service. The providing follows an identical construction to the HomeBuyer Service and is meant to streamline the remortgage course of.
Babek Ismayil, founder & CEO of OneDome, mentioned: “We’re coming into a brand new period for home-buying and remortgage providers. Customers now not need to juggle a number of suppliers — they need a easy, handy, end-to-end expertise. OneDome was constructed to ship precisely that. Our upcoming nationwide marketing campaign will elevate consciousness of the HomeBuyer Service and drive unprecedented demand.
We’re on the lookout for skilled, bold brokers and enterprise house owners who need to be a part of what’s changing into a nationwide model — one selling a greater home-buying and mortgage journey on nationwide TV with a multi-million-pound advertising and marketing finances.
Whether or not you’re a longtime self-employed dealer aiming to develop your earnings or a progressive enterprise proprietor scaling your agency, be part of the UK’s first technology- and brand-led mortgage community — now set to turn into a family title.”
Vinay Solanki, head of Channel 4 Ventures, commented: “This partnership is one more instance of how Channel 4 can create vital business advantages for the companies that collaborate with us, pairing the unrivalled energy of TV promoting with our funding experience. OneDome is tackling one of many hardest and most vital client challenges — making the house shopping for journey easier, quicker and extra clear. It’s already one of many quickest rising scale ups within the UK, and we consider it has the potential to rework how folks method certainly one of life’s largest monetary selections. We’re delighted to accomplice with Babek and the OneDome crew as long-term companions, bringing the attain of Channel 4’s platform to assist scale the model nationally. Their imaginative and prescient and execution are spectacular, and we sit up for supporting them as they proceed to innovate, increase and make dwelling possession extra accessible for tens of millions of individuals.”
