In the case of chilly outreach instruments, they like to make large guarantees like
“personalization at scale,” “increase reply charges,” or “by no means hit spam once more.”
However actually, a lot of them fail to ship.
So, if Lemlist is what you will have shortlisted so as to add to your outreach stack,
This assessment will probably be of a giant assist to you.
I examined Lemlist for 14 days and ran a number of campaigns
to see the way it performs relating to deliverability, automation, personalization, usability, and whether or not it justifies the price (or not).
On this assessment, you’ll discover:
- My expertise of its options
- What Lemlist does nicely
- The place it falls brief
- Actual G2 and Consumer Critiques
By the top, you’ll know if Lemlist suits your outreach objectives.
And I can even share an various value contemplating
In case you are searching for one thing extra scalable (and inexpensive 😉)
TL;DR: Is Lemlist Value it?
Earlier than we go in-depth, let me let you know this upfront:
Lemlist is a good software, however it’s fairly costly for scaling outreach.
That’s the reason many groups, together with mine, contemplate Saleshandy a detailed various to Lemlist
Here’s a fast comparability earlier than we get into the main points 👇🏼
Desire a deeper breakdown?
Try the total Lemlist Vs Saleshandy comparability.
In-depth Overview of Lemlist’s Options
On this part, we are going to take a more in-depth take a look at Lemlist’s main options and see
How they work, the place they may fall brief, and the way they can assist you attain your outreach and gross sales objectives.
- Lemlist’s Multichannel Sequence Builder
- Lemlist’s AI-powered Personalization
- Lemlist’s Deliverability and Heat-Up
- Lemlist’s B2B Lead Database & Prospecting
- Lemlist’s Company and Workforce Administration
- Lemlist’s In-app Calling
- Lemlist’s Marketing campaign Analytics and Monitoring
- Lemlist’s Integrations
Let’s discover out!
1. Lemlist’s Multichannel Sequence Builder
Probably the greatest issues about Lemlist is its sequence builder.
I created a couple of sequences to see how nicely it handles multichannel outreach, and I used to be impressed with its intuitive interface!
You possibly can create a number of touchpoints inside one sequence, like:
- Electronic mail → Automated e mail sequences with personalization
- LinkedIn → Profile visits, connection invitations, messages, voice messages, and AI-generated voice messages
- Cellphone → Chilly calling integration and guide name duties
- WhatsApp → Automated messaging
The visible flowchart-type structure makes it simple to see how every step connects.
I simply needed to click on on “Add Step”
So as to add my most well-liked channel, content material, and customization, set delays, and the sequence was prepared.
What I favored most was which you could add Superior Situations to your sequence.
For instance, set it to ship a brand new message provided that somebody opened your earlier e mail or accepted your LinkedIn invite.
After which there’s the AI Marketing campaign Generator (which is in beta part).
You simply enter your organization description, and Lemlist builds a lead checklist, creates campaigns, personalizes it, and all.
I attempted it as soon as, and it constructed an almost-ready-to-launch marketing campaign
(clearly, it’s important to make some edits to the content material; you can not belief the AI absolutely) in 10 minutes.
That stated, if you’re new to multichannel chilly outreach, Lemlist makes issues simple.
However as soon as you start scaling, you’ll begin to see some challenges 👇🏼
Observe 👇🏼
- WhatsApp Integration is an add-on for $20/month per seat, and also you should be on the Multichannel Skilled ($99/month) or Enterprise plan to entry it.
- For each extra e mail account, you’ll pay $9/month.
- Superior situations are solely out there on Multichannel Skilled and Enterprise plans.
2. Lemlist’s AI-powered Personalization
Subsequent, I attempted the characteristic that makes Lemlist… nicely, well-known
Lemlist’s personalization instruments.
And I’ve to say, that is the place Lemlist truly beats all different instruments.
You possibly can personalize virtually all the things,
- e mail textual content
- touchdown pages
- pictures
- video thumbnails
- LinkedIn voice messages
After I began personalizing my sequence, I began with the Customized Variables characteristic.
Lemlist already provides you a couple of frequent ones, like first identify, firm identify, and LinkedIn URL, however you too can create custom-made variables.
Subsequent, I moved to AI-Powered Personalization, which actually amazed me.
I gave it a immediate: “Create a one-line praise primarily based on LinkedIn profile particulars.”
It generated some surprisingly good icebreakers that solely wanted minor enhancing.

One of the best half is?
Lemlist’s AI can write customized intros for as much as 1,000 prospects without delay.
This actually saves lots of time if you end up sending tons of of campaigns
That stated, I actually wished to strive the LinkedIn voice message personalization characteristic,
However sadly, it’s not out there through the free trial. So I couldn’t strive it 🥹
Observe 👇🏼
- Customized Touchdown Pages are solely included with Multichannel Skilled and Enterprise plans.
3. Lemlist’s Deliverability and Heat-Up
Irrespective of how customized your e mail copy is, it doesn’t matter if it doesn’t make it to the inbox.
Nicely, fortunately, Lemlist does supply strong options to enhance e mail deliverability.
The core deliverability characteristic is e mail warm-up by way of Lemwarm.
And it’s included throughout all paid plans at no further value.
Lemwarm makes use of a community of 10,000 wholesome mailboxes and mimics human email-sending patterns
To make sure your e mail accounts are correctly warmed up and construct area credibility.

As soon as your account is warmed up, Lemwarm retains monitor of your account’s deliverability rating
And sending quantity to ensure no spam filters are triggered.
Aside from e mail warm-up, Lemlist presents the next deliverability options:
- SPF, DKIM, and DMARC configuration help
- Inbox Rotation
- Customized Monitoring Area setup
- Clever Sending Algorithm
- Electronic mail Verification
- Blacklist Monitoring
- Deliverability scoring and steering
That stated, I’ve discovered very combined opinions of Lemlist’s e mail deliverability on-line,
And plenty of of them are unfavorable.
Here’s a Reddit assessment of a person who talked about frustration with low deliverability charges and a declining area status.

And actually, I perceive why it’s taking place.
Whereas Lemlist presents strong e mail warm-up performance, it lacks superior deliverability instruments past that.
Different chilly outreach instruments, similar to Saleshandy and Immediately, supply options like inbox placement checks, however Lemlist doesn’t.
It’s 2025, and it takes greater than a great e mail warm-up to land within the inbox.
4. Lemlist’s B2B Lead Database & Prospecting
Together with outreach, you too can do prospecting by way of Lemlist.
You get entry to its large database of 600M+ verified contacts, together with superior filters like job title, firm dimension, business, and placement.
This makes it simpler to seek out the precise leads in your campaigns.
Aside from that, Lemlist additionally gives options that assist make your prospecting quicker:
- Electronic mail Finder (discover verified emails utilizing identify and area, ~80% accuracy)
- Cellphone Quantity Finder (waterfall enrichment to fetch correct cellphone numbers)
- LinkedIn Prospecting (through Chrome extension)
- Intent Indicators (determine prospects exhibiting shopping for intent)
- Web site Customer Monitoring (see who visited your website and their exercise)
Whereas utilizing its database, I favored how Lemlist separates searches into two classes,
Individuals and Firm.
This makes segmentation a lot simpler and permits for extra focused searches, which is uncommon.
I ran a couple of searches within the European area utilizing the Intent Sign filter to seek out corporations that obtained funding greater than three months in the past.
And the outcomes seemed one thing like this 👇🏼

Observe 👇🏼
All prospecting options can be found throughout all Lemlist’s paid plans, with various month-to-month credit score allowances (1,000–2,500 credit relying in your plan).
When you exhaust your month-to-month credit, you’ll must buy extra ones.
Credit score Utilization Breakdown:
- Electronic mail Finder & Verifier: 5 credit per lead (charged just for deliverable or dangerous emails discovered)
- Electronic mail Verification: 1 credit score per lead
- Cellphone Quantity Finder: 20 credit per lead (charged solely when a sound cellphone quantity is discovered)
- LinkedIn Enrichment: 2 credit per lead (extracts all out there LinkedIn profile particulars)
Day by day Restrict:
Every group has a every day spending restrict of 5,000 credit.
5. Lemlist’s Company and Workforce Administration
After exploring Lemlist’s core outreach and prospecting automation options, it’s time to see how Lemlist handles group and consumer administration.
As a result of such options are actually essential for easy collaboration if you’re operating outreach at scale and managing a number of purchasers.
With Lemlist, you may invite teammates as Visitor Seats.
Right here is the way it works throughout pricing plans:
- As much as 5 visitor seats on the Electronic mail Professional and Multichannel Skilled plans
- Limitless visitor seats on the Enterprise plan
Observe 👇🏼
You can not add greater than 5 visitor seats on the Electronic mail Professional and Multichannel Skilled plans.
If you wish to add extra teammates, you will want to improve to their enterprise plan.
Now, relying on the function, you may give visitor customers permissions/entry.
For instance, a person with admin entry can absolutely handle campaigns, groups, and settings.
In the case of consumer administration, Lemlist requires you to create a separate workspace for every consumer.
Each workspace has its personal billing, information, and settings.
Now, actually, I respect this type of flexibility and setup for businesses as a result of it makes their life simpler
as they’ll maintain their inside outreach and consumer campaigns separate.

And the perfect half?
To regulate and handle all of this, you wouldn’t have to log out and in of various accounts.
You are able to do all the things from a central Cockpit Dashboard, the place you may change between groups, view billing particulars, handle seats, and even replace fee information.
So sure, Lemlist provides good flexibility in managing purchasers and billing,
Nevertheless it comes at a HEAVY PRICE.
As I stated, including purchasers in Lemlist means you will want a separate workspace, which suggests you could purchase a person plan for every one.
Even in case you go along with the primary plan at $55 monthly, managing simply 10 purchasers turns into:
💸 $55/mo × 10 purchasers = $550 monthly
Now think about including extra purchasers or transferring to a better plan. 😢
Due to this fact, scaling with Lemlist is pricey.
And I’ve discovered many customers on G2 sharing the identical considerations
6. Lemlist’s In-app Calling
Beforehand, Lemlist relied on third-party dialers for calls.
However not too long ago, it launched its new in-app calling characteristic, which helps 23 international locations and allows you to handle calls with out switching instruments.
I actually favored the versatile functionalities it presents.
You possibly can mute, pause recording, take notes, and finish calls proper inside Lemlist.
After every name, it even generates AI-powered summaries and allows you to mark the standing of your prospect as Linked, No Reply, or Left Voicemail.

You possibly can both join your present cellphone quantity after a fast verification course of or buy devoted native numbers for $15/month/person.
Right here’s the checklist of nations the place Lemlist’s cellphone numbers are at present out there (every with totally different setup necessities):
- United States: Landline solely (no restrictions)
- France: Cell & Landline (requires firm registration particulars)
- United Kingdom: Cell & Landline (requires enterprise paperwork)
- Germany: Landline solely (should have an organization in Germany)
- Belgium: Landline solely (should have an organization in Belgium)
- Canada: Cell & Landline (no particular necessities)
7. Lemlist’s Marketing campaign Analytics and Monitoring
To really perceive how your outreach campaigns are performing, you want a clear and insightful monitoring dashboard.
After I opened Lemlist’s stories dashboard, I used to be actually a bit upset,
As a result of there have been no default metrics arrange.
Sure, Lemlist provides you the flexibleness to customise your individual metrics, which sounds nice.
However right here’s the issue: an excessive amount of customization can grow to be a problem.
Solely skilled customers will know what to trace and find out how to set it up correctly.

For newcomers, it may really feel complicated and takes a little bit of a studying curve to grasp which metrics truly matter.
And it’s not simply me, a number of customers on G2 have shared comparable suggestions,
mentioning that Lemlist’s analytics and reporting might be deeper and extra user-friendly.
“The reporting and analytics might be deeper. For instance, the dashboard generally feels too high-level, and I usually must export information to get actual insights.”
PS: Lemlist additionally permits you to analyze and monitor your gross sales calls and conferences.
8. Lemlist’s Integrations
Integrations are tremendous essential as a result of they resolve how nicely your outreach software suits into the remainder of your workflow.
The excellent news is, Lemlist integrates with most main gross sales and productiveness instruments.
Nevertheless it nonetheless has a couple of gaps relying on how superior your setup is.
Right here’s what I discovered 👇🏼
- It presents direct integrations with fashionable CRMs like HubSpot, Salesforce, and Pipedrive
- Ringover, Aircall VoIP
- When you love automating duties, Lemlist integrates with Make, Clay, and n8n
- Superior API (solely out there within the Enterprise plan)
Lemlist Pricing: Is It Value It?
We’ve got coated Lemlist’s core options,
Now it’s time to perceive how a lot it’s going to value you.
Right here’s a breakdown of its pricing tiers…
Lemlist Pricing Plans 💰
Electronic mail Professional Plan
- Month-to-month: $69/mo/person
- Annual: $55.20/mo/person
Multichannel Skilled Plan
- Month-to-month: $99/mo/person
- Annual: $79.20/mo/person
Enterprise Plan
- Customized pricing (minimal 5 seats)

PS: Lemlist presents a 14-day free trial, which is a good time interval for testing out its options before you purchase the software.
Lemlist’s pricing plans include lots of options, however they’ll get expensive as you scale.
To get an in depth breakdown of Lemlist, you may confer with this weblog.
On this weblog, I’ve talked about what every plan presents and which plan is appropriate for whom.
Lemlist Professionals and Cons
Nonetheless on the fence about Lemlist?
Allow us to make your resolution slightly simpler.
Here’s a fast take a look at the professionals and cons of utilizing Lemlist 👇🏼
| Professionals ✅ | Cons ❌ |
|---|---|
| Robust personalization options (e mail, LinkedIn, voice messages) | Costly pricing plans, particularly for small companies and businesses |
| In-app caller (no want for third-party instruments) | Complicated and restricted analytical dashboard |
| 600M+ verified contacts with superior filtering choices | Restricted integrations on decrease plans |
| Electronic mail warm-up, area credibility, and spam prevention instruments | Lacks superior supply options |
| Seamless CRM integrations (HubSpot, Salesforce, Pipedrive) | |
| Customized API entry for superior automations and workflows | |
| Multichannel outreach (e mail, LinkedIn, cellphone, WhatsApp) |
Prime 3 Lemlist Alternate options
You probably have come this far, it in all probability means Lemlist doesn’t absolutely
persuade you, or you’re actively searching for an alternate.
Nicely, right here is one thing I can assist with:
I’ll share some chilly outreach instruments that provide comparable options to Lemlist however come at a extra inexpensive value.
1. Saleshandy
Saleshandy is a complicated chilly outreach automation software that allows you to ship hyper-personalized chilly emails and create duties for WhatsApp and LinkedIn outreach.

Listed here are the important thing options of Saleshandy:
- Create limitless sequences with superior situations and the AI sequence builder
- AI-powered enterprise database of 700M+ contacts, permitting you to seek out emails and cellphone numbers
- Hyper-personalize chilly emails with merge tags and customized variables
- LinkedIn Chrome extension for simple outreach
- Deliverability suite with options like limitless e mail warm-up, spam rating, and inbox placement checks
- Actual-time e mail verification that solely exhibits A-grade e mail addresses
- Add limitless e mail accounts, purchasers, and group members at no further cost
2. Immediately
Immediately is one other gross sales intelligence software that helps you ship chilly emails with excessive e mail deliverability.

Listed here are the important thing options of Immediately:
- Add limitless e mail accounts
- Create e mail sequences with situations
- Personalization with merge tags
- In-built B2B lead finder with 450M leads, permitting you to seek out emails solely
- Intent indicators and customer identification
I’ve positioned Immediately after Saleshandy as a Lemlist competitor as a result of,
Like Lemlist, it presents entry to superior instruments in its larger pricing plans.
Nonetheless, so as to add purchasers, you could buy a workspace, which requires being on a better plan.
3. Apollo
Apollo is an AI gross sales platform that helps you automate outreach.

Listed here are the important thing options of Apollo:
- AI-powered multichannel campaigns with a click on
- B2B database of 210M+ contacts and 30M+ corporations
- AI e mail author
- Information enrichment
Apollo is a good software and might definitely compete with Lemlist for multichannel outreach.
Nonetheless, relating to consumer administration, Apollo falls brief.
It doesn’t have the consumer administration options that Lemlist or Saleshandy supply.
One other draw back is that Apollo lacks built-in e mail warm-up or deliverability instruments, that are important for chilly emailing.
Why Is Saleshandy the Finest Different to Lemlist?
Saleshandy is the perfect various to Lemlist as a result of it presents
- Superior chilly emailing options that Lemlist presents, however at virtually half the price
- Larger B2B database, 700M+ verified contacts, in comparison with Lemlist’s 600M+
- Inbox placement, which Lemlist doesn’t even supply
And the perfect half?
In the case of including e mail accounts, managing purchasers, or group members, you don’t must pay any further charges.
Not like with Lemlist or different instruments, the place you’re charged per seat or workspace.
Remaining Verdict: Ought to You Select Lemlist in 2025?
Lemlist is a powerful software for outbound gross sales groups.
It has nice multi-channel automation, hyper-personalization, and quite a lot of lead era options.
However is Lemlist best for you?
Nicely, it’s best to select Lemlist if you’re
- Gross sales groups and businesses wish to run automated multichannel campaigns and streamline outreach.
- Chilly emailers who need hyper-personalized e mail campaigns
- Somebody who can bear and handle the excessive prices.
But when you don’t match into any of these classes,
It’s best to positively search for an alternate like
Saleshandy presents scalable outreach, higher deliverability, and limitless accounts at an inexpensive value.
FAQs
1. Is Lemlist Good for Chilly Emailing Inexperienced persons?
Sure, Lemlist can be utilized by newcomers in chilly emailing. Nonetheless, in keeping with many person opinions on G2, there’s a studying curve. Plus, you will want to ensure it suits your price range, because the pricing generally is a bit excessive for newcomers.
2. What Are Lemlist’s AI Options?
Listed here are Lemlist’s AI options:
- AI Variables & Personalization
- AI Sequence Generator
- AI-Powered Icebreakers
- AI Voice Messages
3. What Are Cheaper Lemlist Alternate options in 2025?
Saleshandy is probably the most appropriate, inexpensive various to Lemlist, as you may get virtually all (and even many extra superior) options like Lemlist, at a greater value.
4. How Many Emails Can You Ship with Lemlist?
Lemlist has no outlined e mail limits, however it recommends sending 100 emails to take care of deliverability. Nonetheless, e mail sending limits are as follows:
Nonetheless, Lemlist has e mail sending Limitations for the trial plan
- Free trial: 5 emails per day
- 14-day trial: 50 emails per day