ZoomInfo is likely one of the most well-known B2B gross sales intelligence platforms on the market.
However in the event you’re about to spend $15K or extra on a subscription, cease proper there, this assessment may change your thoughts.
Now, don’t get me fallacious, ZoomInfo isn’t a foul device.
However there are far more versatile and reasonably priced choices relying in your use case.
On this weblog, I’ll break down:
- ZoomInfo’s options
- Professionals and cons
- Actual pricing insights
- What prospects are saying
- And one good different that does what ZoomInfo gives at 1/third the value
Let’s get into it.
TL;DR of Is ZoomInfo Well worth the Value?
Actually, ZoomInfo simply isn’t well worth the excessive value.
You’re paying a premium for a B2B database that has simply 250 million contacts.
And even in the event you’re okay with the steep price, right here’s what may nonetheless annoy you:
- A lot of the contact information is fallacious or outdated
- The platform is difficult to make use of
- It doesn’t join effectively together with your CRM
- The pricing plans are clear, however are complicated
On prime of that, ZoomInfo doesn’t even provide you with a free trial to examine if it’s the proper match.
To indicate you the way it stacks up towards the competitors, right here’s a fast comparability with a a lot better different, Saleshandy.
| Standards | ZoomInfo | Saleshandy | |||||
|---|---|---|---|---|---|---|---|
| Database Measurement | 235M+ contacts, 100M+ corporations | 700M+ contacts, 60M+ corporations (world) | |||||
| Knowledge Accuracy | Good, however some outdated contacts reported | 98%+ deliverability with real-time verification | |||||
| Intent Knowledge & Shopping for Alerts | Sure, included in higher-tier plans | Not included natively | |||||
| E-mail Outreach Capabilities | No in-built outreach, wants integrations | Constructed-in chilly e-mail platform with automation | |||||
| E-mail Heat-Up & Deliverability | ❌ | Sure, consists of warm-up, spam checker, inbox testing | |||||
| Ease of Use | Complicated UI, steeper studying curve | Clear, intuitive interface | |||||
| Pricing Transparency | Quote-based, costly and 1-year contracts | Begins at $24/month and clear pricing | |||||
| CRM & Software Integrations | In depth (HubSpot, Salesforce, Outreach) | Native CRM + Zapier integrations | |||||
| Greatest For | Giant enterprises with large budgets | SMBs, businesses, and rising groups |
Full Breakdown of ZoomInfo Options
ZoomInfo packs in a variety of options.
Let me stroll you thru what ZoomInfo affords, what every function really does, and the place it falls brief in real-world use.
Discover the options intimately!
1. B2B Contact & Firm Database
ZoomInfo’s database is compiled by lots of of knowledge engineers and human researchers.
At present, it offers you entry to 260M+ skilled contacts, 100M+ firm profiles, and 135M+ direct dials.
Now, this may appear to be a variety of contacts, however there are a number of points with ZoomInfo’s database.
Initially, the ZoomInfo database is US-centric, so that you may discover it tough to get contact information on non-US corporations.
The truth is, many customers have mentioned it’s laborious to search out information on corporations in Europe, the Center East, Africa, and the Caribbean.
One other drawback is that ZoomInfo typically offers incomplete information on prospects. For instance, I got here throughout a variety of customers saying that typically ZoomInfo returns with clean information fields or has generic info that you may simply get by serps.
The truth is, the customers who’ve reported optimistic experiences with ZoomInfo mentioned that information accuracy has been an issue.
One other concern that many ZoomInfo customers have reported is the issue of getting information on smaller corporations. So, ZoomInfo is a greater match for these searching for information on massive corporations slightly than SMEs and startups.
Since getting dependable and correct B2B information might be the principle purpose you’re even ZoomInfo, you must try different instruments that provide you with higher information, extra attain, and a much bigger database.
2. Intent Knowledge
ZoomInfo gives a variety of intent information.
It affords intent information by the “Shopping for Alerts” function, by which you may get entry to your prospects’:
- Internet exercise
- Information and initiatives
- Technographic information
- Titles and Org Chats
I noticed a variety of customers appreciating ZoomInfo’s weekly stories on their prospects’ actions.
So, in the event you’re searching for distinctive insights that can provide your gross sales workforce an edge over opponents, Shopping for Alerts may be a really helpful function for you.
3. Enrich & Clear Your Knowledge within the CRM
Knowledge enrichment is one other function the place ZoomInfo actually shines.
It affords 4 other ways in which you’ll enrich your current information:
- Scheduled Enrichment:
With this, ZoomInfo will robotically replace your information on a schedule you decide — month-to-month, weekly, quarterly, or everytime you select. - Prompt Enrichment:
This function immediately updates your CRM information everytime you add a brand new entry. It occurs robotically, so that you don’t should do something additional. - CSV Enrichment:
When you have a CSV file with as much as 200,000 data, you’ll be able to add it to ZoomInfo, they usually’ll ship you a file again with all of the enriched information. - Knowledge-as-a-Service:
ZoomInfo offers you a Knowledge Supply Supervisor who helps you course of customized information requests and handles your particular information wants.
Plenty of customers have reported that they appreciated how ZoomInfo’s information enrichment options helped them set up and prioritize leads.
4. Have interaction (Gross sales Automation)
Have interaction is ZoomInfo’s native gross sales automation platform.
It brings collectively your CRM, outreach, and information from ZoomInfo into one ecosystem.
Right here’s the way it can assist you together with your outreach efforts:
- Entry e-mail templates which can be tailor-made to particular prospects.
- Rapidly construct “Dialing Lists” and assign them to workforce members.
- Use “Analytics” to search out out which outreach channel is working greatest.
Plus, you’ll be able to even assign particular gross sales “Duties” to your workforce members, similar to sending LinkedIn messages, putting calls, and scheduling outreach emails.
Nevertheless, ZoomInfo doesn’t supply native outreach options, so this function can assist you coordinate your gross sales efforts slightly than really initiating them.
From what I’ve seen, Have interaction could be a helpful device for giant gross sales groups, however overwhelming for smaller groups which can be specializing in area of interest targets.
5. Refrain (Dialog Intelligence)
Refrain is ZoomInfo’s native dialog intelligence platform that helps you report and analyze your gross sales calls, conferences, emails, and LinkedIn messages.
It makes use of a proprietary algorithm to inform why you received or misplaced a deal primarily based on the language utilized by your prospects.
Refrain additionally robotically provides the main points of every dialog to your CRM. This fashion, you’ll be able to preserve your workforce updates in your gross sales conferences with out the effort of manually including any info.
Some customers have indicated that Refrain may be very helpful in managing key accounts and bettering their pitches by weekly critiques of gross sales calls.
6. Web site Customer Monitoring
ZoomInfo additionally affords web site customer monitoring providers that can assist you flip inbound leads into outbound gross sales.
As quickly as a prospect visits your web site, ZoomInfo performs reverse lookups on their IP deal with to establish the corporate they work for.
Based mostly on this, ZoomInfo robotically pulls their firm info to create org charts and establish key determination makers for you.
However that’s not all!
ZoomInfo additionally informs you in regards to the pages your prospects visited and the frequency of their visits.
So, you don’t simply get entry to a listing of web site guests: you may also establish and prioritize in-market patrons.
7. TalentOS
ZoomInfo additionally has a devoted platform for hiring known as TalentOS. It’s designed that can assist you scale your seek for the proper candidate on the proper time.
It affords far more than simply a variety of filters and correct contact information.
Listed here are a few of its options you should use to rent one of the best candidates on your group:
- Determine candidates affected by latest layoffs.
- Automate recruitment outreach throughout totally different touchpoints.
- Create your model’s presence as a prime employer for one of the best candidates.
- Combine candidate prospecting together with your Software Monitoring System.
The truth is, you’ll be able to even discover a pool of expertise from prime corporations that align together with your firm’s tradition!
8. MarketingOS
MarketingOS is ZoomInfo’s AI-powered advertising platform.
It helps you pinpoint in-market patrons by 300+ firm insights, together with intent, firmographic, and technographic information.
Plus, with its lead scoring function, MarketingOS additionally lets you:
- Prioritize high-value, high-intent accounts.
- Monitor your advertising funnel.
- Maximize ROI and reduce CAC.
ZoomInfo thus empowers you to launch advertising campaigns that concentrate on prospects which align intently together with your ICP.
9. OperationOS
If you happen to’re searching for one single platform to handle your go-to-market information, ZoomInfo has acquired you lined with its OperationsOS software program.
Let me present you a number of the capabilities you should use to automate your information administration operations:
- Automate “deduplication” of CRM data to keep up cleaner archives.
- Immediately add intent and different prospect information to your CRM entries.
- Enrich information from third-party sources by API integration.
- Standardize current information, similar to cellphone numbers, firm names, and ISO codes.
The OperationsOS can also be backed closely by ZoomInfo’s big selection of integrations with CRM and outreach platforms.
ZoomInfo Professionals and Cons
Whereas ZoomInfo’s strengths and limitations range relying in your use case, let me stroll you thru a few of its normal execs and cons as a B2B information vendor:
✅Professionals of ZoomInfo
- Intent information for focused outreach.
- Tracks “key prospects” and sends weekly updates on their newest actions.
- Comes with a Chrome extension you should use to prospect on the go.
- GDPR, CCPA, SOC II, and ISO 27001 & 27701 compliant database.
❌Cons of ZoomInfo
- Robust studying curve.
- Restricted CRM integrations.
- Extraordinarily costly, particularly for small companies.
- ZoomInfo locks you into very lengthy contracts with out exit choices.
As you’ll be able to see, ZoomInfo’s cons barely outweigh its execs, particularly the costly and unethical pricing insurance policies!
ZoomInfo Pricing Plans
ZoomInfo doesn’t supply clear pricing info on its web site.
And whereas it says it affords a “free trial,” you principally must get in contact with their gross sales workforce to be able to activate it.
Plus, ZoomInfo’s gross sales workforce is understood to be extraordinarily pushy – their goal is to lock you into restrictive, long-term contracts.
And these contracts will set you again 1000’s of {dollars}!
As an example, a ZoomInfo person shared the entire quantity they’re paying, over $15,000 per 12 months for his or her ZoomInfo license. Right here’s how they broke it down:
- SalesOS Superior Plus: $15,000
- Refrain (Dialog Intelligence): $1,500
- Have interaction (Gross sales Automation): $1,500
Whereas this contract is for a 12 months, it solely consists of three seats!
Even paying $15K+ anually, you’re nonetheless restricted to only 5,000 credit in accordance with a picture they shared.
Merely put, ZoomInfo asks you to interrupt the financial institution for options you won’t want and information you’ll be able to simply get elsewhere at a a lot decrease price!
What are Actual Customers Saying About ZoomInfo?
ZoomInfo has a score of 4.5/5 primarily based on 8.5K+ critiques. Sounds fairly good, proper?
Right here’s the catch: none of those critiques or scores are from after 2023 – not a single one!
I’ve shared under the most recent ZoomInfo assessment on G2 from Hemant:
Zoominfo the boss (2023)
5/5⭐️
What do you want greatest about ZoomInfo Gross sales?
I say the identical factor, I don’t know what my workforce will do, if there was no zoominfo, all structured info in it, the knowledge is verified with a number of cell numbers
What do you dislike about ZoomInfo Gross sales?
they’ve achieved a unbelievable job with buyer care assist, tremendous comfortable.
What issues is ZoomInfo Gross sales fixing, and the way is that benefiting you?
Marketing campaign design, b2b database and account administration intelligence and phone verificiation.”
Now, let’s distinction this with Sean’s ZoomInfo assessment on Capterra:
Zoominfo, it’s good I simply want it was higher” (2025)
3/5⭐️
“I’ve been a Zoominfo person within the final two corporations I’ve been with. Though it’s not the most cost effective platform, it does a great job find the businesses and phone I want.
✅Professionals
Glorious entry to firm and worker contact info. It was straightforward to combine with HubSpot, and the contact filters are plentiful.
❌Cons
I might guess about 5%-10% of the contact I’ve downloaded had been now not with the corporate. It doesn’t have the flexibility to assessment different customers lists however there’s a filter to assist stop creating a listing with out knocking down beforehand downloaded contacts. Additionally, the credit score system appears a bit archaic.”
As you’ll be able to see, the most recent assessment is rather more detrimental than the one from 2023.
Nevertheless it will get even worse! Right here’s one other ZoomInfo assessment from AK on TrustPilot:
“Keep Away, Authorized Rip-off – they solely need the cash” (2025)
1/5⭐️
1) As soon as I made the fee – Unable to get a reply or contact with anybody
2) pretend reductions and time rush to get you signal on
3) authorized contacts made in a approach to entice you as a lot as doable
4) Restricted views and credit score system the place you must pay for extra
5) a lot of pretend contacts ( outdated, and fallacious info)
6) lacking a variety of information and corporations.
7) add on extra cash
Now, I don’t know why ZoomInfo has:
- A really excessive score on G2 however no newest critiques.
- Low scores on Capterra + Trustpilot, however very latest critiques.
However, it does appear that the common ZoomInfo person’s expertise has grow to be worse over time!
Is There a Higher Various to ZoomInfo?
After studying this assessment, in the event you’re searching for a ZoomInfo different that’s reasonably priced and affords a bigger, extra correct database, Saleshandy could be a nice alternative!
Listed here are only a few of its options you may get for simply $24/month (billed yearly):
- World database with 700M+ skilled contacts and 60M+ firm profiles.
- Actual-time verification for e-mail accounts with as much as 98% accuracy.
- 10+ superior search filters for detailed prospecting.
- 12,000 search credit/12 months.
- Unused credit rollover (not like ZoomInfo).
- Integration with all main CRM platforms.
- Reveal contact information for 10K prospects in a single click on.
- Free Chrome Extension for on-the-go prospecting.
Along with this, Saleshandy additionally permits you to launch focused outreach efforts by including your prospects to chilly e-mail campaigns with tailor-made pitches!
It’s the right ZoomInfo different for corporations of all sizes that desire a B2B database with a large attain.
Additionally Learn: One of the best ZoomInfo alternate options and opponents in 2025.
My Ultimate Verdict on ZoomInfo: Price it in 2025?
By way of this weblog, I’ve given you my unbiased assessment of ZoomInfo’s options, execs, cons, and pricing.
Now, let me let you know what I actually give it some thought:
ZoomInfo is an overpriced device that provides a variety of additional options you may by no means use to justify its excessive license prices.
Plus, with its regional and restricted database, ZoomInfo isn’t even helpful for big enterprises that may be keen to pay extra for intensive information protection.
One other factor I didn’t like is that ZoomInfo doesn’t supply a free trial you should use to search out out if it’s proper for your online business – you’ll be able to’t attempt before you purchase.
So, I extremely advocate exploring a ZoomInfo different like Saleshandy.
It will get the job achieved at a fraction of the fee, and comes with a free trial!
FAQs
1. Is ZoomInfo reliable?
ZoomInfo isn’t reliable in the case of its pricing insurance policies: the gross sales workforce is understood to be aggressive in locking prospects into annual contracts at extraordinarily excessive costs.
2. How a lot does ZoomInfo price?
From the person critiques I’ve gone by, I noticed that ZoomInfo prices a minimum of $15,000/12 months for five,000 credit and three seats.
3. Is ZoomInfo information correct?
ZoomInfo’s information is basically correct. Specifically, it verifies e-mail accounts in real-time by an integration with ZeroBounce. Nevertheless, I’ve come throughout a variety of customers complaining about lacking information fields or inaccurate information, resulting in wasted outreach efforts.
4. What’s the greatest ZoomInfo different?
Saleshandy is one of the best ZoomInfo different as a result of it offers you entry to a bigger database of 700M+ skilled contacts, greater than twice as many search credit, and unused credit score rollover for simply $24/month (annual billing).
5. Can I cancel my ZoomInfo subscription simply?
No, from the person critiques I’ve learn, you’ll be able to’t cancel your ZoomInfo subscription very simply or in any respect! In some instances, customers have mentioned that ZoomInfo despatched third-party assortment businesses to compel customers to make funds despite the fact that they’d requested a cancellation and stopped utilizing ZoomInfo.
