Options, Pricing, Professionals & Cons

In case you are fascinated with selecting Snov.io for automating chilly outreach however need an trustworthy evaluation earlier than you hit “Proceed to Fee”, you’re in the fitting place.

Snov.io is a well-liked chilly outreach device, and identical to you, I had additionally heard quite a bit about it!

I’ve been utilizing chilly e mail instruments for just a few years, so I wished to see how properly Snov.io performs in actual outreach.

That’s the reason I tried Snov.io for a month and examined its e mail finder, verifier, and marketing campaign builder to get a transparent image of how the device works finish to finish.

On this weblog, I’ll stroll you thru my full Snov.io evaluation:

• What the device affords
• How the options carry out in actual use
• Professionals and cons it’s best to know
• Pricing particulars
• What actual customers are saying

Let’s get began.

In-Depth Evaluation of Snov’s Key Options

On this part, I’ll stroll you thru an in depth evaluation of the 6 main options of Snov.io: 

1. E mail Finder & Lead Search

The very first function I attempted on Snov.io was its e mail finder and lead search. 

You get 4 clear methods to seek for emails via Snov.io:

• Database Search: Search for particular person prospects from its database with 15 search filters.
• Firm Search: Filter corporations, see who works there, and reveal emails just for the job titles you want.
• LinkedIn E mail LookUp: Discover your prospect’s emails on LinkedIn with a Chrome Extension.
• E mail Search: For those who already know the prospect whose e mail you want, simply enter their title + area, and Snov.io will discover their e mail!

Plus, Snov.io additionally helps bulk e mail lookups. 

To do that, all it’s worthwhile to do is add a CSV file with names and domains. Primarily based on this Snov.io will get you emails in batches. 

And should you want emails from a number of corporations, you should use the majority area search function. It allows you to search for emails throughout 20,000 domains in a single search.

I used all of its e mail discovering options and was capable of finding emails with an accuracy of round 75-80%.

Which is fairly spectacular!

Nevertheless, one factor that bothered me was that I got here throughout some outdated entries. 

For instance, Snov.io included some people in an organization’s record of workers though they have been not working there!

You can even use its expertise tracker to seek out corporations that use particular applied sciences. 

Nevertheless, I’m unsure how helpful it could be as a result of you’ll have to enter extremely particular mixtures of applied sciences to seek out related prospects!

The one main downside that stood out to me was that Snov.io’s database didn’t embody telephone numbers.

So, should you do use chilly calling to generate leads, Snov.io is certainly not the device for you. 

Fortunately, there are a number of Snov.io options you should use that provide direct dials + e mail addresses with out charging you extra!

2. E mail Verifier

The following function I attempted out is Snov.io e mail verifier. 

This can be a crucial function for chilly e mail software program.

In spite of everything, you don’t want to leap forwards and backwards between two instruments: one for sending chilly emails and one other for verifying e mail addresses!

So, I wished to learn how properly it really works. 

Snov.io makes use of a 7-tier verification course of that features checking the syntax of the e-mail tackle, its MX and SMTP data, and extra. 

You need to use the verification device in two methods: 

• Single Search: Enter a single e mail tackle that you have already got.
• Bulk Search: Add CSV, XLS, XLSX, and TXT information with a listing of emails.

Snov.io says it will possibly course of as much as 100,000 traces in a single bulk search.

I examined each e mail verification strategies: the method was fairly fast and the outcomes have been pretty correct.

The true situation? Snov.io’s credit score system. 

E mail search, prospect search, and verification all draw from the identical pool. 

For instance, after I verified 300 emails on the Starter plan, my out there credit for locating new contacts dropped to 700 instantly.

So, should you plan to confirm current lists and seek for new prospects on the identical time, you’ll run via your credit faster than anticipated!

3. Drip Campaigns & Sequences

Subsequent up, I attempted one in every of Snov.io’s core capabilities: creating condition-based chilly outreach sequences. 

The method was fairly easy: all I needed to do was click on on the “Campaigns” button from the highest panel. 

From there, I created a “New Marketing campaign”, the place I might choose a template or create a marketing campaign from scratch. I made a decision to construct one from scratch. 

As soon as I clicked on it, I used to be led to a visible marketing campaign builder. 

Let me present you the way it works.

You possibly can create outreach campaigns utilizing two channels: 

• Chilly e mail: You possibly can both write a chilly e mail or just choose from a listing of templates. 
• LinkedIn: Snov.io will automate duties like viewing a profile, requesting a connection, following a prospect, liking posts, or sending an InMail message. 

When you select the channel for step one, you are able to do two issues: 

• Add a “Delay” stage, and your follow-up shall be despatched after 2-3 days (you possibly can customise this) earlier than sending the following e mail or executing a LinkedIn motion. 
• Specify a “Situation”, i.e., inform Snov.io to ship an e mail or delay a sequence based mostly on whether or not my prospect opens an e mail, clicks on a hyperlink, and so forth.

Snov.io additionally prompted me to set a “Aim” for the sequence, reminiscent of “replied to any e mail within the sequence”.

This does make it easier to see who reached the objective and who didn’t, however the filtering nonetheless must be carried out manually!

General, the UI took a while to get used to. 

The marketing campaign builder, specifically, felt complicated at first. Nevertheless it turned simpler as soon as I understood the place every possibility sits.

So don’t be stunned if you find yourself creating a fast check sequence simply to determine how every thing falls into place.

4. E mail Heat-Up

E mail warm-up is likely one of the most necessary options any chilly e mail automation device can present.

So, I made a decision to see how Snov.io’s warm-up really improves sender fame. 

I related my e mail accounts shortly, picked a warm-up sample, set the reply charge, and let the system run by itself.

It recommends a 30% reply charge, and with three accounts warmed for 4 weeks, the outcomes matched what Snov.io claims.

All three mailboxes noticed a transparent enchancment in sender fame.

What didn’t sit properly with me was the restrict on warm-ups.

The Starter plan allows you to join limitless accounts for chilly outreach, but solely three of them could be warmed up.

This leaves you with two selections.

Both use solely these three warmed-up accounts for sending, or improve to a plan that prices a minimum of $74.25 a month to unlock limitless warm-ups.

5. Native CRM

Considered one of Snov.io’s standout options is its native CRM, which is totally free.

You need to use it to create, handle, and observe offers throughout as many as 100 phases.

Every deal consists of 5 fields: deal title, worth in {dollars}, prospect title, prospect e mail, and the particular record the prospect belongs to (reminiscent of “Q1 lead record”).

I discovered it fairly straightforward to create customized phases, add duties for particular person prospects, and observe a deal via the complete gross sales funnel.

That stated, these capabilities aren’t distinctive. Most mainstream CRMs provide the identical capabilities. 

So, what makes Snov.io’s CRM completely different?
First, it’s utterly free to make use of. 

Second, since it’s Snov.io’s native CRM, the mixing with the outreach options could be very easy. 

6. Integrations

The ultimate main function of Snov.io is its integration with third-party instruments.

It helps native integrations with many CRMs, lead technology instruments, advertising and marketing platforms, and scheduling apps. This consists of Salesforce, Google Analytics, Calendly, Slack, and extra.

To test how properly these work, I examined the HubSpot integration.

The setup was fast and easy, partly as a result of HubSpot is likely one of the two platforms the place Snov.io affords full two-way sync (the opposite being Pipedrive).

You can even use an API key if you wish to combine Snov.io instantly into an inside workflow. 

Professionals & Cons of Snov.io

If Snov.io’s options aren’t sufficient that will help you resolve whether or not it’s the proper device for you, don’t worry!

Beneath, I’ve in contrast its execs and cons that will help you discover out whether or not its limitations outweigh the strengths.

What are Customers Saying About Snov.io?

At first look, Snov.io seems to have very optimistic person opinions.

However as quickly as I went via the opinions, I noticed customers complaining about 3 issues: 

• person interface
• pricing
• accuracy of emails Snov.io affords

1. Dependable for Outreach however Restrictive for Novices

The very first thing I seen was that a number of customers reported that the beginning plans are fairly restrictive. Plus, additionally they complained in regards to the hard-to-use UI. 

For instance, here’s what Ahsan stated about Snov.io on G2: 

Each of these items make Snov.io a poor selection for anybody beginning out with chilly outreach. 

2. Good Buyer Service, however Inaccurate Leads and Glitchy Software program

I additionally discovered one other evaluation on Trustpilot the place the person stated the client assist is fairly good.

Nevertheless, the identical person additionally stated that the lead search operate returns a number of ineffective leads and that the software program itself is fairly glitchy!

Good buyer assist, glitchy software program, and a lead finder that doesn’t return correct outcomes?

That isn’t a mixture I’d advocate!

3. Costly Credit score System + Inaccurate E mail Verification

A variety of customers have additionally complained about Snov.io’s costly credit score system and inaccuracy in e mail verification.

Right here’s what Rahman stated about Snov.io on G2:

So, Snov.io could be good at serving to you discover prospects’ e mail addresses.

However if you’re on the lookout for a scalable device that additionally ensures excessive accuracy?

There are numerous options in the marketplace that do a greater job!

Snov.io Pricing: How A lot Does it Price?

Snov.io affords three completely different pricing plans. Let me shortly define what you’re going to get with every of them: 

1. Starter Plan – $29.25/Month (Annual Billing)

• 1,000 credit for prospect search, e mail search, and e mail verification.
• 5,000 distinctive recipients throughout LinkedIn and e mail.
• Free warm-up for 3 mailboxes. 
• Limitless chilly emails. 

Greatest For: Startups, solopreneurs, and SMBs which might be simply beginning out with chilly emailing. 

Whilst you can ship limitless chilly emails with this plan, there are some main points with it.

For instance, you can’t A/B check copies. Equally, you can’t use Spintax to personalize your chilly emails. 

And these are simply a few of the options that Snov.io has locked behind its costlier plans!

2. Professional Plan – $74.25/Month (Annual Billing)

• 5,000 credit for prospect search, e mail search, and e mail verification.
• 25,000 distinctive recipients throughout LinkedIn and e mail.
• Free warm-up for limitless mailboxes. 
• Limitless chilly emails. 

Greatest For: SMBs and enterprises that need to scale their chilly outreach. 

This plan additionally offers you entry to all of Snov.io’s options. Plus, it additionally has volume-based pricing.

So, you possibly can go for a plan that gives extra credit and allows you to add extra recipients.

3. Customized Extremely – Customized Pricing

• 200,000 credit for prospect search, e mail search, and e mail verification.
• 400,000 distinctive recipients throughout LinkedIn and e mail.
• Free warm-up for limitless mailboxes. 
• Limitless chilly emails. 

Greatest For: Businesses that need to create and launch a number of campaigns for his or her shoppers.

That is Snov.io’s most costly plan, however its pricing will rely in your necessities.

With it, you get entry to precedence assist, unused credit score rollover, and seats for limitless crew members.

LinkedIn Add-On

One factor that stunned me was that Snov.io doesn’t embody LinkedIn automation in any of its paid plans.

No matter how a lot you’re already paying, you’ll have to pay $62/seat for its LinkedIn outreach options!

So, Is Snov.io’s Pricing Justified?

For my part, Snov.io is best-suited for anybody who desires to ship fewer than 3,000 emails/month. 

Why? As a result of the fundamental plan allows you to heat up 3 e mail accounts, and you can’t personalize your emails with the fundamental plan. 

In consequence, you possibly can ship solely round 30 emails/day (~2,700 emails/month) with out worrying the place your emails will land.

So, as quickly as you need to ship greater than 3,000 emails: 

• You have to greater than 3 warmed-up e mail accounts.
• Personalization to make sure your emails land in inboxes.  
• Much more lead finder credit to prospects and their correct emails. 

For these options, you’ll have to spend a minimum of $74.25/month on Snov.io’s Professional Plan, billed yearly.

Meaning you’ll have to pay $891 for your complete 12 months in a single go. 

Now, allow us to evaluate this to one of the best Snov.io various in the marketplace, Saleshandy. 

For simply $25/month (billed yearly), you get: 

• Add limitless e mail accounts and shoppers
• Limitless warm-up
• 700M+ B2B database
• AI Sequence generator
• Superior personalization
• 6,000 emails/mo

So, if you wish to ship greater than 100 emails/day, it’s worthwhile to search for Snov.io options!  

Remaining Verdict: Is Snov.io Value It in 2025?

Snov.io is an efficient device for anybody who’s simply beginning with chilly outreach.

However is it actually definitely worth the value of $29.25/month for its starter plan? 

Not likely! 

Right here is why: 

• Snov.io affords very restricted deliverability options with its starter plan.  
• Fundamental personalization by way of Spintax is locked behind a costlier plan.
• LinkedIn outreach is an add-on whatever the plan you’re utilizing!

So, Snov.io is sweet for launching a chilly e mail marketing campaign. 

However if you wish to scale chilly outreach with out overpaying?

I recommend giving Saleshandy a shot. With it, you possibly can: 

• Join and heat up limitless e mail accounts for chilly emailing
• Personalize emails with AI prospect enrichment, spintax, and merge tags
• Discover leads from a local database of 700M+ prospects and 60M+ corporations

Join a free trial and create your first chilly e mail sequence to seek out out if it’s the proper device for you!

FAQs

1. Is the free plan enough for startups?

No, the free plan is just not enough for startups as a result of it doesn’t allow you to personalize emails with Spintax.

With out personalization, your emails could be flagged by ESPs as spam. It’s a fundamental function that you simply want as a startup.

2. How does Snov’s credit score system work?

Snov.io prices you 1 credit score for: 

• Verifying one e mail.
• Discovering a verified e mail.
• Trying up a prospect.

For all of those, you get a standard pool of credit.

Plus, any credit you haven’t used will robotically expire on the finish of every month!

3. Does Snov.io provide a money-back assure?

No, Snov.io doesn’t provide any money-back assure for bounced, inaccurate, or outdated emails.

4. How efficient is the e-mail warm-up function?

Snov.io’s e mail warm-up function is fairly efficient. The one downside is that the fundamental plan solely allows you to warm-up 3 e mail accounts.

Alternate options like Saleshandy provide warm-up for limitless accounts proper from the fundamental plan.