Greater than 2,750 property and letting agent branches throughout the UK have registered to record on a brand new property portal developed by AI firm ModelProp, co-founded by Mal McCallion.
Codenamed IntelProp, the platform is designed to be totally optimised for AI and voice search, with ModelProp pledging that each one listings might be simply discoverable by way of conversational platforms.
Set to launch publicly in Q1 2026, the portal will supply free property listings with no finish date, positioning itself as a substitute for established platforms. McCallion described the event as a part of a broader “Rightmove Resistance” and referred to as it “a once-in-a-generation reset” for the UK property sector.
“I helped launch Primelocation in 2000 and Zoopla in 2008 – and this second feels greater than each,” mentioned McCallion, CEO and co-founder of ModelProp. “AI is remodeling how individuals search, resolve and act. Property discovery is shifting from typing into slender, filtered containers to easily asking questions and anticipating clever, personalised outcomes. That’s what this platform delivers.”
The objective, says McCallion, is to assist brokers win extra directions, lower prices and
improve revenue-per-transaction – whereas giving customers a richer, extra intuitive
expertise.
He continued: “Shoppers nonetheless desire a acquainted, trusted place to discover,” he mentioned. “Going forwards and backwards between particular person brokers’ web sites is a sub-par journey. Our AI portal brings all the things collectively – listings, way of life, native context, brokers and instruments to make every dwelling really feel actual.”
At launch, customers will be capable of:
• Get AI-recommended areas to stay primarily based on aspirations and state of affairs.
• Nearly adorn and furnish properties in their very own fashion.
• Buy furnishings and equipment in-portal, turning inspiration into motion.
“We’re constructing this collectively – with brokers, not in opposition to them,” McCallion added. “That is the second to get entangled. It’s free, it’s future-proofed, and it’s going to place your listings the place the subsequent technology of patrons are already looking.”
