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Having simply handed his forty fifth anniversary, which is historic in gaming years, you may count on Pac-Man to be contemplating retirement. Maybe he has lastly buried the hatchet along with his ghost nemeses. Possibly he spends his days along with his spouse, trundling round a pleasant hedge maze within the nation on a mobility scooter.
However recreation characters don’t get to retire. And judging by the yellow man’s newest recreation, he’s going in the other way. The primary trace that Pac-Man has gone feral is that his new journey is rated “T for Teen”, as a result of an abundance of violence and blood.
The sport in query is Shadow Labyrinth, a metroidvania which casts gamers as a hooded determine generally known as The Swordsman, accompanied by a well-known, sunshine-yellow sphere named Puck. That is Pac-Man transplanted into cosmic horror, traversing perilous landscapes and battling nightmarish creatures. Whenever you defeat a boss, Puck transforms into a large, blood-red Pac-Monster and devours the enemy’s corpse.
It’s a startling change, however Pac-Man will not be the primary gaming icon to bear what we would name “mascot drift”: the place a personality is ripped away from the tone or style with which they’re related and positioned in a wildly completely different context. In an age when acquainted IP is a certain path to robust gross sales, recreation builders are scouring their again catalogues to see if they will squeeze any life from their previous characters. Are the outcomes a artistic, welcome reinvention of fan favourites, or scraping the underside of the IP barrel?
Generally mascot drift reeks of shameless model synergy — therefore Darth Vader and Sabrina Carpenter strolling across the vibrant island of Fortnite. However in different instances it is smart, as in preventing video games equivalent to Tremendous Smash Bros which have massive rosters of characters who might be boiled down to some recognisable strikes and poses. Within the case of Pac-Man’s newest outing, it really works as a result of Shadow Labyrinth is a satisfying authentic recreation first, and a mascot automobile second — a precedence evident within the developer’s canny option to not even put Pac-Man’s title within the title.
Mascot drift is most profitable when builders take an enormous swing and decide to the idea. Lies of P, as an example, does the other of what anybody may count on from a recreation about Pinocchio, curdling the puppet’s morality fable right into a bloody journey via a decaying Belle Époque metropolis. The Homicide of Sonic the Hedgehog swaps acceleration for investigation, as you crew up with Tails to research the obvious homicide of Sonic on a practice — its willingness to kill off Sega’s star, at the same time as a gag, demonstrates the corporate’s subversive edge.

Nintendo is a grasp of mascot drift, with a solid of iconic characters who’re often deployed in experimental new settings, from racing to tennis to brawling. Mario alone has been a plumber, footballer, physician, referee, archaeologist, chef and painter. In final yr’s Princess Peach: Showtime!, the perennial damsel in misery was reframed as an motion hero who may develop into a ninja, detective or determine skater, whereas Cadence of Hyrule turned Zelda into an epic dance battle. The important thing to Nintendo’s experimentation is that whereas the style could change, the tone stays on-brand: candy, vibrant and gloriously inoffensive. You’d by no means see a physique horror recreation starring Kirby, although given the lovable pink ball’s penchant for sucking enemies into its mouth, there’s all of the supply materials you may want for a grotesque Cronenbergian nightmare.
Inserting acquainted characters in a recent context to draw new audiences will not be distinctive to gaming. Within the superhero world we’ve seen Batman evolve from Nineteen Sixties camp to Christopher Nolan’s grim realism to a family-friendly Lego comedy. Just lately there was a slew of horror flicks capitalising on the IP expiry of beloved youngsters’s characters, equivalent to Winnie-the-Pooh: Blood and Honey. This yr the American IP rights to Popeye expired and there have already been three slasher motion pictures: Popeye’s Revenge, Popeye the Slayer Man and Shiver Me Timbers. All had been critically panned.

Nevertheless it is smart that mascot drift occurs most energetically in gaming, a medium powered by a drive for innovation. Most video games prioritise programs and mechanics over story. Their characters aren’t complicated people, they’re hole puppets deployed in eventualities. In actual fact, the extra particular their characterisation, the much less versatile and helpful they’re for builders. It’s laborious to think about Ellie — the robust, traumatised survivor from zombie blockbuster The Final of Us — being positioned in a zany kart-racing recreation.
That stated, enjoying Shadow Labyrinth did make me rethink the unique Pac-Man, not as a cheerful arcade icon, however because the story of a ravenous yellow orb pursued by ghosts via an infinite neon labyrinth. Maybe it’s all the time been a horror recreation in disguise. Generally it takes a dramatic shift to disclose what was there from the beginning, lurking on the coronary heart of the maze.
‘Shadow Labyrinth’ is on the market from July 18 for PlayStation 5, Xbox Collection X/S, Nintendo Change, Nintendo Change 2, and PC by way of Steam