Paramount Formally Hires Bari Weiss To Flip What’s Left Of CBS Information Into A Soggy Proper Wing Propaganda And Troll Farm

Editorial Team
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from the fail-upward-brunchlords-run-the-world dept

It’s tremendous curious how the parents most vocal about being cancelled or having their “Conservative viewpoints silenced” now personal or management most main U.S. media firms. Nearly as if their claims of being silenced have at all times been a bullshit ploy to dominate the discourse on the again of one thing apart from the standard of their concepts!

As lengthy predicted, Paramount/CBS homeowners, the Ellison household, formally introduced that they’re hiring “contrarian” engagement troll Bari Weiss to run no matter’s left of CBS Information after its disastrous and totally feckless capitulation to the Trump administration. The $150 million buy of Weiss’ shoddy weblog comes as a part of a large Ellison household acquisition spree aimed toward dominating what’s left of U.S. media.

Paramount boss David Ellison, son of billionaire Trump ally Larry Ellison, despatched employees an embarrassing memo claiming the Weiss rent was all about ushering in a brand new period of “rigorous, fact-based reporting” and “a “relentless dedication to amplifying voices from all corners of the spectrum” on the dying media big, ideas Weiss traditionally is aware of nothing about:

BREAKING— David Ellison, CEO of Paramount Skydance, simply despatched out this e mail to Paramount workers re: The Free Press acquisition/Bari Weiss. Says she has ardour for “rigorous, fact-based reporting & a relentless dedication to amplifying voices from all corners of the spectrum.”Textual content shared w me:

Marisa Kabas (@marisakabas.bsky.social) 2025-10-06T13:34:26.118Z

It’s value noting that the large money payout to Weiss comes as Paramount and CBS put together for a large wave of layoffs for precise journalists and editors throughout CBS Information to assist repay the large debt created by these offers.

Larry and David Ellison are on a media acquisition spree with the very apparent objective of turning what’s left of the dying U.S. media right into a soggy mishmash of proper wing propaganda and corporatist infotainment. As with what Musk “completed” with Twitter, the objective is info warfare and this hasn’t been remotely refined; but these assaults on the press have left it incapable of explaining this to the general public.

Ellison’s platitude-filled missive is especially amusing if you happen to’ve truly watched Weiss’ profession trajectory.

Weiss is a shameless opportunist and troll whose “experience” (first on the New York Instances then at her personal Free Press publication) has largely concerned trolling everybody left of heart for engagement clicks with tradition conflict dogshit and dangerously shoddy reporting, then crying like a full-diapered toddler when individuals criticize her for being usually horrible.

Weiss’ shtick is a part of a wider effort by the extraction class to border the media’s regular lurch rightward as a crucial anti-woke corrective to mainstream media’s non-existent liberal bias. Its main operate is to punch down in opposition to the type of teachers, progressive reformers, and marginalized communities that talk reality to energy. The type of of us that white, prosperous, center-right brunchlords clearly view as extra harmful to their wealth and energy than violent authoritarianism.

Weiss is just not actually certified to run a newsroom; she was a junior NYT editor who often wrote opinion items within the NYT opinion part, serving to the operation’s gradual descent right into a troll and clickbait farm that now coddles authoritarianism. Precise journalists have spent the previous couple of weeks disgusted and embarrassed by Weiss’ fail-upward trajectory given her outlet’s previous historical past of harmful falsehoods.

And most people appear to acknowledge that Weiss is the final particular person you’d rent in case your objective was to truly do good journalism, embrace skilled ideological range, or decrease the temperature of U.S. media discourse:

CBS Information workers (or a minimum of those who haven’t stop after the community’s relentless Trump ass kissing) are very anxious. And they need to be:

“The imminent arrival of anti-woke and stridently pro-Israel “heterodox” pundit Bari Weiss as the editor-in-chief of CBS Information has left the newsroom’s employees “actually freaking out,” with sources telling The Unbiased that the Tiffany Community is “not a superb place proper now.”

On the upside, there’s no proof that David Ellison (a nepobaby who failed upward into media possession) and Weiss (a “contrarian” troll and Netanyahu apologist who failed upward into media prominence) have completely any thought what they’re doing or that anyone truly desires what they’re making. Which can present for a wholesome dose of leisure as what’s left of CBS disintegrates:

“Bari Weiss has no thought what she’s doing. CBS Information is a newsroom, and Bari has by no means run a newsroom (The Free Press does publish some actual reporting, however the overwhelming majority of its output is punditry). She’s by no means even actually been a reporter. Her editorial output is embarrassing: only in the near past The Free Press revealed a piece about an AI “actress” the place the creator famous that the actress was a superb choice “if you happen to want to see a virgin on-screen.”

Larry Ellison clearly desires to purchase up Time Warner, CBS, and even TikTok, and switch the whole operation into a contemporary Fox Information that relentlessly assaults something the planet’s richest individuals don’t like. This, simply as is going on on the New York Instances, Washington Put up, CNN, and numerous different U.S. company media orgs, will likely be dressed up as some form of noble, corrective dedication to free speech and high quality journalism.

However traditionally, these sorts of media domination performs don’t go that nicely (simply ask the wonderful of us at AT&T). Media is a fairly unforgiving business, even for the savvy and competent. And the marketplace for blowing smoke up the assholes of proper wing billionaires has restricted attraction and is already pretty saturated at this level.

Nonetheless, of us like Musk and Ellison are completely satisfied to take fixed monetary losses in the event that they really feel it helps them win their ideological conflict on issues like fairness, democracy, and knowledgeable consensus. For the type of of us bankrolling this rightward lurch of U.S. media, equity, opinion range, and severe journalism is the very very last thing on their minds and cash is clearly no object.

Filed Below: bari weiss, brunchlords, david ellison, disinformation, journalism, larry ellison, media, propaganda, trolling

Corporations: cbs, paramount, skydance, the free press

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